Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 1
On the brink ofa Networked Society
Mikael Eriksson Björling
Expert Consumer Behavior
Networked Society EvangelistSAIL Summer School
Santander June 26th [email protected]@mikaeleb
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 2
21 years ago
GSM
Linus Torvald
Tim Berners Lee
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 3
Today
2 B Internetusers
5+ B Mobilesubscriptions
80% Populationcoverage
8 years of content upload
everyday
200.000 SMSeach second
E-readers surpassing book
sales
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 3
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 4
Changing behavior
DIGITAL NATIVES
SHARING
COLLABORATIVE
MOBILE
CONNECTED 24/7
TIME & SPACE INDEPENDENT
DIGITAL APPEARANCE
ACTIVE
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 5
Liza Alert, Moscow
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 6
Alexey, Russia
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 7
Changing business
PERSONAL EFFICIENCY
GENERATION SHIFT
M-2-M
NEW BUSINESS PROCESSES
NEW VALUE NETWORKS
PROPOSITION REACH
MOBILE
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 8
Connected
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 9
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 10
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 11
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 12
Technology trends
BROADBAND COVERAGE EVERYTHING CONNECTED
PROCESSING CAPACITY
EMBEDDED
TECHNOLOGY
HIGH SPEEDSMARTER DEVICES
BANDWIDTH DEMAND
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 13
EMPOWEREDINDIVIDUALS
ENABLING TECHNOLOGY
+
EXPANDING BUSINESS
+
New mindset
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 14
INSTALLATION DEPLOYMENT
On the brink of a networked society
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 15
Fundamental digital infrastructure
MOBILITY
BROADBAND
CLOUD
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 16
Interaction logic
MOBILITY
BROADBAND
CLOUD
IDENTITY
ACTIVITY
CONTEXT
PRESENCE
PREFERENCES
OPEN SOURCE TRANSACTION
DATA
INFORMATION
AUGMENTATION
LOCATION
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 17
Interaction infrastructure
Mobility
Broadband
Cloud
INTERACTIONINFRASTRUCTURE
IDENTITY
ACTIVITY
CONTEXT
PRESENCE
PREFERENCES
OPEN SOURCE TRANSACTION
DATA
INFORMATION
AUGMENTATION
LOCATION
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 18
Activities in society
MEDIACOMMERCE
SECURITY & SAFETY
GOVERNMENT
EDUCATION
TRANSPORT & LOGISTICS
HEALTHCARE
UTILITIESINTERACTIONINFRASTRUCTURE
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 19
Networked Society
COLLABORATION
INNOVATION
INTEGRITY
COMPETENCE
TRUST
SOCIALIZING
LEARNING
INTERACTING
MEDIACOMMERCE
SECURITY & SAFETY
GOVERNMENT
EDUCATION
TRANSPORT & LOGISTICS
HEALTHCARE
UTILITIESINTERACTIONINFRASTRUCTURE
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 20
Addressing global challenges
Think what if!› CLIMATE, ENVIRONMENT› AEGING POPULATION› SCARCE RESORCES
– Water, Power, Raw material
› PUBLIC Sector– Health, education, safety
› URBANIZATION› POVETRY
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 21
Networked Society
COLLABORATIONINTEGRITY
TRUST
GLOBAL CHALLENGES
SCALE
INNOVATION
TRANSFORMATION
INCLUSION
INTERACTION
broadband mobility cloud
INFRASTRUCTURE
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 22
NETWORKED HEALTHCARE
NETWORKED SCHOOL
NETWORKED UTILITIES
opportunities
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 23
In the networked society people, knowledge, devices, and information are networked for the growth of society, life and business
Vision
