mikael erikssonbjorling (sail 26th june) networked society

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Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 1 On the brink of a Networked Society Mikael Eriksson Björling Expert Consumer Behavior Networked Society Evangelist SAIL Summer School Santander June 26th 2012 [email protected] @mikaeleb

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We’re entering a new era. Technology has enabled us to interact, innovate and share knowledge in whole new ways – creating a dynamic shift in mindset. People are empowered, business is liberated and society is more connected than ever. At Ericsson, we’re just beginning to explore the possibilities of what we call the Networked Society

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Page 1: Mikael erikssonbjorling (sail 26th june) networked society

Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 1

On the brink ofa Networked Society

Mikael Eriksson Björling

Expert Consumer Behavior

Networked Society EvangelistSAIL Summer School

Santander June 26th [email protected]@mikaeleb

Page 2: Mikael erikssonbjorling (sail 26th june) networked society

Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 2

21 years ago

GSM

Linus Torvald

Tim Berners Lee

Page 3: Mikael erikssonbjorling (sail 26th june) networked society

Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 3

Today

2 B Internetusers

5+ B Mobilesubscriptions

80% Populationcoverage

8 years of content upload

everyday

200.000 SMSeach second

E-readers surpassing book

sales

Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 3

Page 4: Mikael erikssonbjorling (sail 26th june) networked society

Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 4

Changing behavior

DIGITAL NATIVES

SHARING

COLLABORATIVE

MOBILE

CONNECTED 24/7

TIME & SPACE INDEPENDENT

DIGITAL APPEARANCE

ACTIVE

Page 5: Mikael erikssonbjorling (sail 26th june) networked society

Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 5

Liza Alert, Moscow

Page 6: Mikael erikssonbjorling (sail 26th june) networked society

Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 6

Alexey, Russia

Page 7: Mikael erikssonbjorling (sail 26th june) networked society

Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 7

Changing business

PERSONAL EFFICIENCY

GENERATION SHIFT

M-2-M

NEW BUSINESS PROCESSES

NEW VALUE NETWORKS

PROPOSITION REACH

MOBILE

Page 8: Mikael erikssonbjorling (sail 26th june) networked society

Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 8

Connected

Page 9: Mikael erikssonbjorling (sail 26th june) networked society

Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 9

Page 10: Mikael erikssonbjorling (sail 26th june) networked society

Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 10

Page 11: Mikael erikssonbjorling (sail 26th june) networked society

Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 11

Page 12: Mikael erikssonbjorling (sail 26th june) networked society

Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 12

Technology trends

BROADBAND COVERAGE EVERYTHING CONNECTED

PROCESSING CAPACITY

EMBEDDED

TECHNOLOGY

HIGH SPEEDSMARTER DEVICES

BANDWIDTH DEMAND

Page 13: Mikael erikssonbjorling (sail 26th june) networked society

Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 13

EMPOWEREDINDIVIDUALS

ENABLING TECHNOLOGY

+

EXPANDING BUSINESS

+

New mindset

Page 14: Mikael erikssonbjorling (sail 26th june) networked society

Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 14

INSTALLATION DEPLOYMENT

On the brink of a networked society

Page 15: Mikael erikssonbjorling (sail 26th june) networked society

Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 15

Fundamental digital infrastructure

MOBILITY

BROADBAND

CLOUD

Page 16: Mikael erikssonbjorling (sail 26th june) networked society

Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 16

Interaction logic

MOBILITY

BROADBAND

CLOUD

IDENTITY

ACTIVITY

CONTEXT

PRESENCE

PREFERENCES

OPEN SOURCE TRANSACTION

DATA

INFORMATION

AUGMENTATION

LOCATION

Page 17: Mikael erikssonbjorling (sail 26th june) networked society

Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 17

Interaction infrastructure

Mobility

Broadband

Cloud

INTERACTIONINFRASTRUCTURE

IDENTITY

ACTIVITY

CONTEXT

PRESENCE

PREFERENCES

OPEN SOURCE TRANSACTION

DATA

INFORMATION

AUGMENTATION

LOCATION

Page 18: Mikael erikssonbjorling (sail 26th june) networked society

Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 18

Activities in society

MEDIACOMMERCE

SECURITY & SAFETY

GOVERNMENT

EDUCATION

TRANSPORT & LOGISTICS

HEALTHCARE

UTILITIESINTERACTIONINFRASTRUCTURE

Page 19: Mikael erikssonbjorling (sail 26th june) networked society

Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 19

Networked Society

COLLABORATION

INNOVATION

INTEGRITY

COMPETENCE

TRUST

SOCIALIZING

LEARNING

INTERACTING

MEDIACOMMERCE

SECURITY & SAFETY

GOVERNMENT

EDUCATION

TRANSPORT & LOGISTICS

HEALTHCARE

UTILITIESINTERACTIONINFRASTRUCTURE

Page 20: Mikael erikssonbjorling (sail 26th june) networked society

Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 20

Addressing global challenges

Think what if!› CLIMATE, ENVIRONMENT› AEGING POPULATION› SCARCE RESORCES

– Water, Power, Raw material

› PUBLIC Sector– Health, education, safety

› URBANIZATION› POVETRY

Page 21: Mikael erikssonbjorling (sail 26th june) networked society

Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 21

Networked Society

COLLABORATIONINTEGRITY

TRUST

GLOBAL CHALLENGES

SCALE

INNOVATION

TRANSFORMATION

INCLUSION

INTERACTION

broadband mobility cloud

INFRASTRUCTURE

Page 22: Mikael erikssonbjorling (sail 26th june) networked society

Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 22

NETWORKED HEALTHCARE

NETWORKED SCHOOL

NETWORKED UTILITIES

opportunities

Page 23: Mikael erikssonbjorling (sail 26th june) networked society

Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 23

In the networked society people, knowledge, devices, and information are networked for the growth of society, life and business

Vision

Page 24: Mikael erikssonbjorling (sail 26th june) networked society