Download - Minnesota Political Campaigns
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Minnesota Political Minnesota Political CampaignsCampaigns
Blending Grassroots with Political Blending Grassroots with Political Campaign CommunicationCampaign Communication
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The Open Society (Ch. 2)The Open Society (Ch. 2)
““The essence of democracy is The essence of democracy is that power is shared by a variety that power is shared by a variety of citizens who are, at various of citizens who are, at various times, both the initiators and times, both the initiators and recipients of influence” (28).recipients of influence” (28). What is a citizen? What is a citizen? How have each of us initiated How have each of us initiated
influence?influence?
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Freedom Freedom
““Freedom’s just another word for Freedom’s just another word for nothing left to lose” (Kris nothing left to lose” (Kris Kristofferson “Me & Bobby Kristofferson “Me & Bobby McGee”)McGee”) Citizens make real choicesCitizens make real choices Free discussion, including dissentFree discussion, including dissent Responds to public opinionResponds to public opinion Freedom of Information ActFreedom of Information Act
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The Political Campaign The Political Campaign
Pfau and ParrottPfau and Parrott Person orientedPerson oriented
CandidateCandidate Perhaps Perhaps
opponentopponent Specific time Specific time
frameframe Multiple MediaMultiple Media
SpeechesSpeeches Debates Debates NewsNews
Trent and Trent and FriedenbergFriedenberg The Presidential The Presidential
or Strong or Strong Primary ModelPrimary Model
PreprimaryPreprimary PrimaryPrimary Nominating Nominating
ConventionConvention General General
electionelection
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The Grassroots Model The Grassroots Model Fig. 9.1 p. 240Fig. 9.1 p. 240
ResearchResearch TargetingTargeting SensitizingSensitizing RecruitmentRecruitment ActivationActivation Follow up/MaintenanceFollow up/Maintenance Public ReferendumPublic Referendum
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Preprimary/Precaucus Stage Preprimary/Precaucus Stage
PreprimaryPreprimary Define imageDefine image Positions on Positions on
issuesissues Viability Viability LegitimacyLegitimacy
PrecaucusPrecaucus Targeting Targeting
audiencesaudiences Sensitizing to Sensitizing to
issuesissues LegitimacyLegitimacy ViabilityViability
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Primary/Endorsing ConventionPrimary/Endorsing Convention
Strong PrimaryStrong Primary Engages Engages
opponentsopponents Responds to Responds to
attacksattacks Generate Generate
supportsupport Motivate Motivate
volunteersvolunteers
Endorsing Endorsing ConventionConvention Rituals to Rituals to
legitimatelegitimate Affirmation of Affirmation of
viabilityviability Party unityParty unity
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Conventions/Weak PrimaryConventions/Weak Primary
ConventionsConventions Rituals to Rituals to
legitimatelegitimate Affirmation of Affirmation of
viabilityviability Party unityParty unity
PrimaryPrimary Engages Engages
opponentsopponents Responds to Responds to
attacksattacks Generate Generate
supportsupport Motivate Motivate
volunteersvolunteers
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General ElectionGeneral Election
Reinforce Image Reinforce Image Contrast to opponent; compare Contrast to opponent; compare
to the people re: issuesto the people re: issues Respond to attacksRespond to attacks MotivationMotivation
VolunteersVolunteers GOTVGOTV