Minnesota Political Minnesota Political CampaignsCampaigns

Blending Grassroots with Political Blending Grassroots with Political Campaign CommunicationCampaign Communication

The Open Society (Ch. 2)The Open Society (Ch. 2)

““The essence of democracy is The essence of democracy is that power is shared by a variety that power is shared by a variety of citizens who are, at various of citizens who are, at various times, both the initiators and times, both the initiators and recipients of influence” (28).recipients of influence” (28). What is a citizen? What is a citizen? How have each of us initiated How have each of us initiated

influence?influence?

Freedom Freedom

““Freedom’s just another word for Freedom’s just another word for nothing left to lose” (Kris nothing left to lose” (Kris Kristofferson “Me & Bobby Kristofferson “Me & Bobby McGee”)McGee”) Citizens make real choicesCitizens make real choices Free discussion, including dissentFree discussion, including dissent Responds to public opinionResponds to public opinion Freedom of Information ActFreedom of Information Act

The Political Campaign The Political Campaign

Pfau and ParrottPfau and Parrott Person orientedPerson oriented

CandidateCandidate Perhaps Perhaps

opponentopponent Specific time Specific time

frameframe Multiple MediaMultiple Media

SpeechesSpeeches Debates Debates NewsNews

Trent and Trent and FriedenbergFriedenberg The Presidential The Presidential

or Strong or Strong Primary ModelPrimary Model

PreprimaryPreprimary PrimaryPrimary Nominating Nominating

ConventionConvention General General

electionelection

The Grassroots Model The Grassroots Model Fig. 9.1 p. 240Fig. 9.1 p. 240

ResearchResearch TargetingTargeting SensitizingSensitizing RecruitmentRecruitment ActivationActivation Follow up/MaintenanceFollow up/Maintenance Public ReferendumPublic Referendum

Preprimary/Precaucus Stage Preprimary/Precaucus Stage

PreprimaryPreprimary Define imageDefine image Positions on Positions on

issuesissues Viability Viability LegitimacyLegitimacy

PrecaucusPrecaucus Targeting Targeting

audiencesaudiences Sensitizing to Sensitizing to

issuesissues LegitimacyLegitimacy ViabilityViability

Primary/Endorsing ConventionPrimary/Endorsing Convention

Strong PrimaryStrong Primary Engages Engages

opponentsopponents Responds to Responds to

attacksattacks Generate Generate

supportsupport Motivate Motivate

volunteersvolunteers

Endorsing Endorsing ConventionConvention Rituals to Rituals to

legitimatelegitimate Affirmation of Affirmation of

viabilityviability Party unityParty unity

Conventions/Weak PrimaryConventions/Weak Primary

ConventionsConventions Rituals to Rituals to

legitimatelegitimate Affirmation of Affirmation of

viabilityviability Party unityParty unity

PrimaryPrimary Engages Engages

opponentsopponents Responds to Responds to

attacksattacks Generate Generate

supportsupport Motivate Motivate

volunteersvolunteers

General ElectionGeneral Election

Reinforce Image Reinforce Image Contrast to opponent; compare Contrast to opponent; compare

to the people re: issuesto the people re: issues Respond to attacksRespond to attacks MotivationMotivation

VolunteersVolunteers GOTVGOTV