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Dave Martin, MD, Allthetopbananas.comEditor, MoRecNews.comTwitter, @TopbananasBlog, mrDaveMartin.co.uk
Who am I ?
Mobile Recruiting 2011
What do I know about Mobile Recruiting?
Working with mobile internet for last 13 years.Launched first UK job search iPhone App.Founder of global leader in Mobile Recuriting solutions
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How many iPhones?
How many Blackberrys?
How many Androids?
What mobiles are in the room?
Mobile Recruiting 2011
Who’s left?
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How many Resumes / CVs are sent by Fax or post?
Mobile Recruiting 2011
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In 1991, 20 years ago, would you have believed CV’s by post and fax would be
replaced by the Internet?
Mobile Recruiting 2011
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Mobile Recruiting 2011
Quick look at Mobile history…
1998 – First Data Access (a ring tone download), Finland
2001– High speed 3G data access, Japan
1998 – WML 1.0 aka WAP
2002–I launched first UK Mobile News Services with BT / O2 network during the 3G trials in the Isle of Man
1973 – First Mobile Phone - Motorola DynaTAC 8000x
1993 – First UK person to person SMS
2007– 295m 3G subscribers worldwide and 852m WiFI installations
1992 – The first job board, Online Career Centre, USA
1999 – Monster.com is launched
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It is not mobile hype, it is mobile maturity
Mobile Recruiting 2011
The Mobile is 38 years old
Mobile Internet is 13 years old
iPhone is 4 years old
AppStore is 3 years old
Android is 3 years old
The Job Board is 19 years old
The last 3 years has seen Mobile Internet mature
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Do NOT turn your back on the candidate
Support the candidates choice of communication
Mobile Recruiting 2011
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Mobile Recruiting 2011
20 billion apps downloaded
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Mobile Recruiting 2011
175 million iPhones or iTouch
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Mobile Recruiting 2011
25 million iPads
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Mobile Recruiting 2011
That’s just Apple Now add on Blackberry &
Android
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2014 Mobile Web overtakes Desktop web.
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Facebook has
200m mobile users
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40% of all Tweets
are Mobile
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Mobile Recruiting 2011
Mobile Recruiting must support your recruiting and employer branding objectives…
Such as….• Attracting eyeballs • Acquiring talent• Employer brand message• Candidate engagement
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Mobile Recruiting 2011
Mobile Web
Download App
Build network
Mine network
Candidate is exposed to your brand and jobs
Richer and longer lasting candidate experience
85% of career app users switch on auto job alerts (push notifications)
Every day, automatically, new jobs are matched to your mobile talent network and alerted of new opportunities
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Mobile Recruiting 2011
What would your mobile solution look like?
Your app will have its own page in AppStore or Market Place
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Mobile Recruiting 2011
• Social Network• Video• Mapping• Career Info• Job Search• Engagement• Retention
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Build an active talent network.Mobile alerts are 1:1.
Response is rapid
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Mobile Recruiting 2011
What’s the bottom line?
• Stay in front of the online audience – it is already moving.• Don’t return an empty search on AppStore for your brand.• Re-use existing media and efforts.• Multiply the value of your social recruiting activity.• Social = Mobile.• Build a network of active talent.• Mine that network via job alerts.• Increase mobile Google SEO.• Engage with candidates via the channel of their choice.• Put the candidate first.
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