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AGENDA
Introductions
Announcements
Presentation / Discussion
Q&A
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WELCOME
Tell us about yourself
How did you hear about this event?
What do you hope to gain from this event?
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ANNOUNCEMENTS
As listed in April 2011 Newsletter
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PRESENTATION OUTLINE
What makes a Smartphone “smart?”
Which platform do new users want? – 2011 Nielsen Report
What happened to the former “big boys” (RIM, Microsoft, Palm)?
Head to Head Comparison (iPhone vs Android)
And the Winner is…
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WHAT MAKES A PHONE “SMART?”
“Smart”
E-mail / Calendaring
Web Browsing
Ability to install 1st and 3rd party applications
“Phone”
Telephone
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WHICH PLATFORM TO NEW USERS WANT?
31% of U.S consumers plan to buy an Android handset, versus the 30% who are eyeing an iPhone according to a Jan. – Mar. 2011 Nielsen report
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NIELSEN DATA
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NIELSEN DATA
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NIELSEN DATA
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THE MIGHTY FALL
What factors led to the iPhone and Android overtaking RIM, Palm, and Microsoft?
Ignoring “touch” and “multi-touch” UI’s?
Imitating vs. Innovating?
Lack of Apps?
Other
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HEAD TO HEAD(IPHONE VS ANDROID)
Ease of Use
Openness
Battery Life
Multitasking
Software Keyboard
System-Wide Search
Notification System
Voice-to-Text
Syncing
Non-Google Sync
Tethering
Release and Update Consistency
Apps
Web Browsing
Gaming
Free Turn-by-Turn Navigation
Google Apps Integration
Google Voice
Customization
Overall
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AND THE WINNER IS…
The Consumer
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Q&A
What does the future hold for Mobile Computing?
How will the PC landscape be affected?
What does the future of innovation hold for mobile computing (including tablets / iPad / etc)?
Most importantly, Head-to-Head which platform will be the clear winner 5+ years from now?
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THANKS!
BDPA Los Angeles
www.BDPALA.org
BDPA National
www.BDPA.org