Download - Mod 6 Topic 3_SocialNetiquettes
-
Basics of IT
Module 1 Introduction to Computer Basics Module 2 Open Office Calc Module 3 Open Office Writer Module 4 Open Office Impress Module 5 Networking Module 6 IT Security
Topic 0 Introduction to IT Security Topic 1 Password Management Topic 2 Data Protection Topic 3 Social Networking Sites and Social Netiquettes Topic 4 Summary
-
Topic 3:
Social Networking Sites and Social Netiquettes
-
Learning Objectives
At the end of this topic, you will be able to:
Discuss restricted usage of social networking sites for
policy compliance
Explain social netiquettes for appropriate
communications
-
Social Media
Background
As a custodian of public money ICICI Bank and its employee should not act in a manner which:
Will cause loss of confidence of stakeholders
Can cause regulatory or judicial disapproval
Can erode the brand image of the Bank
-
Social Media
Defining Social Media
Social media is a term commonly given to websites and applications on the Internet, where users interact by sharing information, opinions, knowledge and interests. Few examples of social media networks are:
Facebook
YouTube
LinkedIn
Twitter
WhatsApp
-
Social Media Guidelines
Defining Social Media
Additionally, the following are also considered as social media site:
Discussion forums such as Yahoo and Google groups
Web logs also known as blogs
Free information sites such as Wikipedia
-
Communicating on Social Media
Risks in communicating over social media:
There are many risks while using the social media for communication. Few of them are as follows:
Unauthorized transfer of data and information
Unauthorized expression of opinions which may be construed as the Banks opinion, rather than the opinion of an employee
Articulation about the strategy, policies or working environment of the Bank which
can be misused or misunderstood.
Conversation such as these are constituted as breach of banking secrecy
-
Guidelines for Social Media
Follow these guideline while using social media to express your opinions:
Do not hide your true identity
Speak in first person participate in personal capacity
Use a disclaimer highlight that the opinion is personal and not of the employer
Respect your audience and your co-workers, customers, and clients do not use unparliamentarily language
Protect the interest of the Banks clients, business partners and suppliers Do not denigrate any of them
-
Guidelines for Social Media
Ignorance is not an excuse
Any use of external channel of communication to discuss or debate internal policies of the
bank will be seen as breach of the employee code of conduct and strict disciplinary action
will be initiated
-
Guidelines for Social Media
Disciplinary Aspect Consequences of breach
Violation of the guidelines may result in disciplinary action in accordance with the ICICI
Bank Group Code of Business Conduct and Ethics or as per the law of the land
-
Guidelines for Social Media
Effective Resolution of Problems
Use internal channels for resolution of issues:
I-Care Whistle Blower Policy Gender Neutral Policy
Never publish official matters or grievances on social media
-
Social Media Dos
Dos
Use your real name while creating your social network profiles
Make your profile in your personal capacity and use it with responsibility
If you comment on matters related to your work, use a disclaimer stating the views are your own
and not of your employer
Avoid transgression of any other persons rights
Be aware of the ICICI Bank Code of Conduct and Business Ethics
Ensure that all individuals/employees to the extent applicable as per the
Requirement of SEBI circular/s (mentioned herein above) are sensitized not to spread rumours or
share any speculative news about listed companies.
-
Social Media Dos
Dos
Any violation by your colleagues, subordinates and/or any other employee/individual to whom the
SEBI circular/s (mentioned herein above) are applicable, should be immediately brought to the
notice of Head Compliance Capital Markets.
-
Social Media Donts
Donts
Do not create fictitious profiles
Do not post anonymous comments
Do not use un-parliamentary language, personal insults or obscenity in any
communication
Do not make any false, misleading or defamatory statements concerning your work or
the organisation
Do not discuss matters related to clients or projects
Do not publish official reports on public sites or exchange such information through official or personal
mail ids, blogs text messages etc.
-
Social Media Donts
Donts
Do not participate in discussions about stock movement on chat sites or social networks or exchange
such information through official or personal mail ids, blogs, text messages etc.
Do not send or forward emails, blogs or text messages and so on with unauthenticated information
received from others about listed scrips
Do not accept any invitation from any outside entity to give talk or to contribute any article for
publication on any aspect relating to banks business/strategy, without prior permission from Head-Corporate Communications Group
-
Social Netiquettes
Build your social footprint with care
Social media is becoming an important parameter while making decisions such as hiring or business
Your pictures online also reflect on you, your family as well as your organization
Choose your words and pictures as you want to be seen in public
What you post will be there for a long time, therefore, consider the content carefully
Comment with care on topics that may be considered objectionable
-
Social Netiquettes
Mind your language
Never engage in a conversation that could lead you into a controversy.
Do not pick fights
Comment with care on topics that may be considered objectionable or inflammatory, such as politics and religion
-
Social Netiquettes
Guard your social identity
Do not share everything with everyone
Minimize the amount of your personal information in public view
Personal details such as date of birth, mobile number, address, relationship and so on can be used by hackers for identity theft
-
Social Netiquettes
Risks on social media
Use separate passwords for your online banking accounts and financial transactions from social networking sites
Do not accept friend requests from strangers who can try social engineering tricks on you
-
Social Netiquettes
Consequences of Social Media Guidelines Breach
Any violation of these guidelines may result in disciplinary action in accordance with the
ICICI Bank employee code of conduct and business ethics or as per law of the land.
The employee may also be liable for disciplinary action by the regulatory authority, such
as SEBI. Additionally, a supervisor or senior official who fails to report any such incident
when in the knowledge of the same, will also be liable for suitable action by Bank and/or
regulatory authority
-
Which internal channel should you use for resolution of issues?
a) I-Care
b) Whistle Blower Policy
c) Gender Neutral Policy
d) All of the above
01
Check Your Understanding
-
You can use social networking sites to discuss about an irate customer as long as you do not reveal
your or Banks identity.
a) Yes
b) No
02
Check Your Understanding
-
Here is a recap of what you learnt:
Summary
Use your judgment while using the social networking sites. Ensure
that you are compliant with the Banks policies
Follow social netiquettes for appropriate communication