Basics of IT

Module 1 Introduction to Computer Basics Module 2 Open Office Calc Module 3 Open Office Writer Module 4 Open Office Impress Module 5 Networking Module 6 IT Security

Topic 0 Introduction to IT Security Topic 1 Password Management Topic 2 Data Protection Topic 3 Social Networking Sites and Social Netiquettes Topic 4 Summary

Topic 3:

Social Networking Sites and Social Netiquettes

Learning Objectives

At the end of this topic, you will be able to:

Discuss restricted usage of social networking sites for

policy compliance

Explain social netiquettes for appropriate

communications

Social Media

Background

As a custodian of public money ICICI Bank and its employee should not act in a manner which:

Will cause loss of confidence of stakeholders

Can cause regulatory or judicial disapproval

Can erode the brand image of the Bank

Social Media

Defining Social Media

Social media is a term commonly given to websites and applications on the Internet, where users interact by sharing information, opinions, knowledge and interests. Few examples of social media networks are:

Facebook

YouTube

LinkedIn

Twitter

WhatsApp

Social Media Guidelines

Defining Social Media

Additionally, the following are also considered as social media site:

Discussion forums such as Yahoo and Google groups

Web logs also known as blogs

Free information sites such as Wikipedia

Communicating on Social Media

Risks in communicating over social media:

There are many risks while using the social media for communication. Few of them are as follows:

Unauthorized transfer of data and information

Unauthorized expression of opinions which may be construed as the Banks opinion, rather than the opinion of an employee

Articulation about the strategy, policies or working environment of the Bank which

can be misused or misunderstood.

Conversation such as these are constituted as breach of banking secrecy

Guidelines for Social Media

Follow these guideline while using social media to express your opinions:

Do not hide your true identity

Speak in first person participate in personal capacity

Use a disclaimer highlight that the opinion is personal and not of the employer

Respect your audience and your co-workers, customers, and clients do not use unparliamentarily language

Protect the interest of the Banks clients, business partners and suppliers Do not denigrate any of them

Guidelines for Social Media

Ignorance is not an excuse

Any use of external channel of communication to discuss or debate internal policies of the

bank will be seen as breach of the employee code of conduct and strict disciplinary action

will be initiated

Guidelines for Social Media

Disciplinary Aspect Consequences of breach

Violation of the guidelines may result in disciplinary action in accordance with the ICICI

Bank Group Code of Business Conduct and Ethics or as per the law of the land

Guidelines for Social Media

Effective Resolution of Problems

Use internal channels for resolution of issues:

I-Care Whistle Blower Policy Gender Neutral Policy

Never publish official matters or grievances on social media

Social Media Dos

Dos

Use your real name while creating your social network profiles

Make your profile in your personal capacity and use it with responsibility

If you comment on matters related to your work, use a disclaimer stating the views are your own

and not of your employer

Avoid transgression of any other persons rights

Be aware of the ICICI Bank Code of Conduct and Business Ethics

Ensure that all individuals/employees to the extent applicable as per the

Requirement of SEBI circular/s (mentioned herein above) are sensitized not to spread rumours or

share any speculative news about listed companies.

Social Media Dos

Dos

Any violation by your colleagues, subordinates and/or any other employee/individual to whom the

SEBI circular/s (mentioned herein above) are applicable, should be immediately brought to the

notice of Head Compliance Capital Markets.

Social Media Donts

Donts

Do not create fictitious profiles

Do not post anonymous comments

Do not use un-parliamentary language, personal insults or obscenity in any

communication

Do not make any false, misleading or defamatory statements concerning your work or

the organisation

Do not discuss matters related to clients or projects

Do not publish official reports on public sites or exchange such information through official or personal

mail ids, blogs text messages etc.

Social Media Donts

Donts

Do not participate in discussions about stock movement on chat sites or social networks or exchange

such information through official or personal mail ids, blogs, text messages etc.

Do not send or forward emails, blogs or text messages and so on with unauthenticated information

received from others about listed scrips

Do not accept any invitation from any outside entity to give talk or to contribute any article for

publication on any aspect relating to banks business/strategy, without prior permission from Head-Corporate Communications Group

Social Netiquettes

Build your social footprint with care

Social media is becoming an important parameter while making decisions such as hiring or business

Your pictures online also reflect on you, your family as well as your organization

Choose your words and pictures as you want to be seen in public

What you post will be there for a long time, therefore, consider the content carefully

Comment with care on topics that may be considered objectionable

Social Netiquettes

Mind your language

Never engage in a conversation that could lead you into a controversy.

Do not pick fights

Comment with care on topics that may be considered objectionable or inflammatory, such as politics and religion

Social Netiquettes

Guard your social identity

Do not share everything with everyone

Minimize the amount of your personal information in public view

Personal details such as date of birth, mobile number, address, relationship and so on can be used by hackers for identity theft

Social Netiquettes

Risks on social media

Use separate passwords for your online banking accounts and financial transactions from social networking sites

Do not accept friend requests from strangers who can try social engineering tricks on you

Social Netiquettes

Consequences of Social Media Guidelines Breach

Any violation of these guidelines may result in disciplinary action in accordance with the

ICICI Bank employee code of conduct and business ethics or as per law of the land.

The employee may also be liable for disciplinary action by the regulatory authority, such

as SEBI. Additionally, a supervisor or senior official who fails to report any such incident

when in the knowledge of the same, will also be liable for suitable action by Bank and/or

regulatory authority

Which internal channel should you use for resolution of issues?

a) I-Care

b) Whistle Blower Policy

c) Gender Neutral Policy

d) All of the above

01

Check Your Understanding

You can use social networking sites to discuss about an irate customer as long as you do not reveal

your or Banks identity.

a) Yes

b) No

02

Check Your Understanding

Here is a recap of what you learnt:

Summary

Use your judgment while using the social networking sites. Ensure

that you are compliant with the Banks policies

Follow social netiquettes for appropriate communication