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MOOD 24/7
Christopher Hall
Director, Clinical Platforms
All information within this presentation is confidential. Copyright © 2010 HealthCentral. All rights reserved.
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Mobile Mood Tracking Opportunity
Significant Need An estimated 54 million Americans suffer from
some form of Mental Disorder in given year (National Institute of
Mental Health, NIMH)
Mood Tracking Benefits The quality and frequency of symptom
monitoring is central to higher quality care and outcomes in
depressive disorders
Short Messaging System (SMS) Frictionless, reliable, private
and consistent way for people to track daily moods, significantly
improving treatment and enhancing compliance
09-07-10 2All information within this presentation is confidential. Copyright © 2010 HealthCentral. All rights reserved.
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The Mobile Landscape
285 million Americans own cell phones (CTIA)
91% of Americans send five billion texts per day (CTIA)
72% of American Adults send/receive text messages (Pew)
09-07-10 3All information within this presentation is confidential. Copyright © 2010 HealthCentral. All rights reserved.
Pew ResearchCTIA
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How MOOD 24/7 Works
Daily feedback captured from cell phones via text message
Secure website provides user/doctor access to charted data
09-07-10 4All information within this presentation is confidential. Copyright © 2010 HealthCentral. All rights reserved.
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Personal Insights Engine
Collection
– Users provide data as part of their
daily routine
Visualization
– Users gain insights from all of their
data
Connection
– Users share their data with their
Trusted Circle
09-07-10 5All information within this presentation is confidential. Copyright © 2010 HealthCentral. All rights reserved.
MOOD 24/7 Future Dashboard Prototype
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09-07-10 6All information within this presentation is confidential. Copyright © 2010 HealthCentral. All rights reserved.
For More Information Contact
Christopher Hall
Director, Clinical Platforms
334-868-9640