MOOD 24/7

Christopher Hall

Director, Clinical Platforms

All information within this presentation is confidential. Copyright © 2010 HealthCentral. All rights reserved.

Mobile Mood Tracking Opportunity

Significant Need An estimated 54 million Americans suffer from

some form of Mental Disorder in given year (National Institute of

Mental Health, NIMH)

Mood Tracking Benefits The quality and frequency of symptom

monitoring is central to higher quality care and outcomes in

depressive disorders

Short Messaging System (SMS) Frictionless, reliable, private

and consistent way for people to track daily moods, significantly

improving treatment and enhancing compliance

09-07-10 2All information within this presentation is confidential. Copyright © 2010 HealthCentral. All rights reserved.

The Mobile Landscape

285 million Americans own cell phones (CTIA)

91% of Americans send five billion texts per day (CTIA)

72% of American Adults send/receive text messages (Pew)

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Pew ResearchCTIA

How MOOD 24/7 Works

Daily feedback captured from cell phones via text message

Secure website provides user/doctor access to charted data

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Personal Insights Engine

Collection

– Users provide data as part of their

daily routine

Visualization

– Users gain insights from all of their

data

Connection

– Users share their data with their

Trusted Circle

09-07-10 5All information within this presentation is confidential. Copyright © 2010 HealthCentral. All rights reserved.

MOOD 24/7 Future Dashboard Prototype

09-07-10 6All information within this presentation is confidential. Copyright © 2010 HealthCentral. All rights reserved.

For More Information Contact

Christopher Hall

Director, Clinical Platforms

chall@healthcentral.com

334-868-9640