“More than six out of ten of those with high newspaper exposure during childhood are regular readers as adults, compared to only 38 % of those with no exposure. The results are clear that newspaper involvement programs have an impact.”
*NAA Impact Study on Future Readership, July 2004
Set A Goal
Determine the number of copies you want start with per week.
Determine who you are going to target (Elementary, Middle, Public, Private, etc.)
Determine the amount of money needed to pay for NIE copies.
NIE Sponsorship Costs
Amt. per copy x # of weeks x # of children
Examples:
.091 X 36 weeks x 150 children = $ 492
.50 X 30 weeks X 150 children = $ 2,250
Develop your tracking and internal processes
You will need excellent record keeping! Track School, Teacher, Day of the Week, # of
copies, E-mail Address. Set up statements for billing. Sign up sheet for teachers or use your website. Weekly Delivery (Who and When) Bundle Tops with school name, teacher, day of
the week and # of copies.
What will you provide to the teachers?
Free newspapers Monthly e-mails on how to utilize the newspaper
in the classroom NIE Decal Weekly NIE in-paper ideas, mini page, youth
page, serial stories from the press association. Sponsor/Business Partner A list of 100 ways to utilize the newspaper Front page recognition strip or ad
What will you provide to the Sponsor/Business partner?
Thank you advertisements with photos Thank you list advertisements A thank you card designed by the students NIE Decal Thank you letter from the newspaper Invitation from the teacher to have lunch with the
class NIE sponsorship banner for the classroom NIE plaque
Develop presentation for Teachers
What is Newspapers In Education? What will I receive with the NIE program? Will using the newspapers in the classroom
make a difference? What will my sponsor receive with the NIE
program? How do I sign up? How many newspapers can I receive?
Develop Presentation for Sponsors
What is Newspapers In Education? What will I receive with the NIE program? What will the teacher and the children
receive with the NIE program? How much does it costs to sponsor NIE? How and when will I be billed? Is this tax deductible?
Develop a target list of sponsors
Ask teachers for potential sponsors Retail Businesses Factories Service Clubs Foundations Elected officials Service Related Businesses Real Estate Companies Grocery Stores
Potential Sponsors
Parents PTO/PTA Subscribers (Vacation donations, remaining balances, bill
stuffers, bill round ups)
Newspaper Readers Single Copy Vendors Create levels of sponsorship for competition
Fundraising Opportunities
NIE charity local community auctionFundraisers: Golf Scrambles, Tennis
Tournaments, Cookbooks, Christmas Apple Ornaments, Restaurant Night
Penny Drive Pet or Baby contestBlock Sales
Who’s going to get the sponsorships?
Retail Advertising Sales Reps Classified Advertising Reps Circulation Staff YOU!
NIE Week
Always the 2nd week in March! Promote your program! Promote the children! Promote your teachers! Promote your sponsors!
Jamie Sizemore The News-EnterpriseCirculation Manager