“More than six out of ten of those with high newspaper exposure during childhood are regular readers as adults, compared to only 38 % of those with no exposure. The results are clear that newspaper involvement programs have an impact.”

*NAA Impact Study on Future Readership, July 2004

Set A Goal

Determine the number of copies you want start with per week.

Determine who you are going to target (Elementary, Middle, Public, Private, etc.)

Determine the amount of money needed to pay for NIE copies.

NIE Sponsorship Costs

Amt. per copy x # of weeks x # of children

Examples:

.091 X 36 weeks x 150 children = $ 492

.50 X 30 weeks X 150 children = $ 2,250

Develop your tracking and internal processes

You will need excellent record keeping! Track School, Teacher, Day of the Week, # of

copies, E-mail Address. Set up statements for billing. Sign up sheet for teachers or use your website. Weekly Delivery (Who and When) Bundle Tops with school name, teacher, day of

the week and # of copies.

What will you provide to the teachers?

Free newspapers Monthly e-mails on how to utilize the newspaper

in the classroom NIE Decal Weekly NIE in-paper ideas, mini page, youth

page, serial stories from the press association. Sponsor/Business Partner A list of 100 ways to utilize the newspaper Front page recognition strip or ad

What will you provide to the Sponsor/Business partner?

Thank you advertisements with photos Thank you list advertisements A thank you card designed by the students NIE Decal Thank you letter from the newspaper Invitation from the teacher to have lunch with the

class NIE sponsorship banner for the classroom NIE plaque

Develop presentation for Teachers

What is Newspapers In Education? What will I receive with the NIE program? Will using the newspapers in the classroom

make a difference? What will my sponsor receive with the NIE

program? How do I sign up? How many newspapers can I receive?

Develop Presentation for Sponsors

What is Newspapers In Education? What will I receive with the NIE program? What will the teacher and the children

receive with the NIE program? How much does it costs to sponsor NIE? How and when will I be billed? Is this tax deductible?

Develop a target list of sponsors

Ask teachers for potential sponsors Retail Businesses Factories Service Clubs Foundations Elected officials Service Related Businesses Real Estate Companies Grocery Stores

Potential Sponsors

Parents PTO/PTA Subscribers (Vacation donations, remaining balances, bill

stuffers, bill round ups)

Newspaper Readers Single Copy Vendors Create levels of sponsorship for competition

Fundraising Opportunities

NIE charity local community auctionFundraisers: Golf Scrambles, Tennis

Tournaments, Cookbooks, Christmas Apple Ornaments, Restaurant Night

Penny Drive Pet or Baby contestBlock Sales

Who’s going to get the sponsorships?

Retail Advertising Sales Reps Classified Advertising Reps Circulation Staff YOU!

NIE Week

Always the 2nd week in March! Promote your program! Promote the children! Promote your teachers! Promote your sponsors!

Jamie Sizemore The News-EnterpriseCirculation Manager