Mountain Dew FieldLos Angeles, California

Los Angeles Flames

Mascot Logo

• League is called MLS (Major League

Soccer)

• 20 Teams

• Established in 1996

• Have TV deals with ESPN, ABC, and other

networks

League Overview

City of Los Angeles Information

• Population of city is 3,792,621 people

• One of the most diverse cities in the country

• Located in southern California

• Home if iconic Hollywood sign

• 469 square miles

Attractions in Los Angeles

• Universal Studios California

• Disneyland

• California Science Center

• La Brea Tar Pits

• Hollywood Sign

Green Construction Elements

• The stadium’s roof catches rainwater and

filters it into Topanga State Park.

• Parking Garage is naturally ventilated

• Solar panels are used during the day to

power the lights used at night

Stadium Design elements

• Seating: 23,500 seats

• Standing room for 1,500 • Aggregated under-base, a turf

base, rubber infill with a grass top.

• Dimensions: 110 yds. by 70 yds.

Technology

• Jumbotron: 160 feet by 72 feet

• Each seat has a small screen on back to

watch replays

• Both screens are 1080p

• Seats have cup holders

Stadium Inside and Outside

Inside Outside

Marketing Strategy

• Mountain Dew sponsors the uniforms and the naming rights to the field

• Selling group tickets for a discounted price

• Selling all official jerseys in stands

• Coupons for team items on back of tickets

Promotion for 1st game

• First 4,000 fans will receive a LA Flames soccer ball

• All merchandise will be 25% off