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Mrs. G Logo DevelopmentPresentationFebruary 18, 2014
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Copyright © 2014 Raul Gutierrez Design LLC February 18, 2014 2
Objective
To refresh and develop the Mrs. G brand which will help achieve its goals of expanding into new product offerings. The brand will also help differentiate Mrs. G from the competition, which range from small family-owned retailers to the big box national stores.
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Copyright © 2014 Raul Gutierrez Design LLC February 18, 2014 3
Workplan
•Define personality attributes•Define core values•Summarize personality attributes and core values•Develop tagline to inform design development•Articulate brand promise for messaging platform•Audit competitors’ and other companies’ logos•Create logo concepts and demonstrate on: - Business Card - Print Ad - Signage
•Next steps
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Copyright © 2014 Raul Gutierrez Design LLC February 18, 2014 4
Definition: Personality Attributes
AuthenticPersonableTrustworthy
GenuineEngagingReliable
Genuine
Reliable=
=
=HospitableKnowledgeablePassionate
FriendlyWell-informedEnergetic
Well-informed
Passionate
CompassionateCommunity-orientedCustomer-focused
CaringSympathethicFocused
Caring
Friendly
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Copyright © 2014 Raul Gutierrez Design LLC February 18, 2014 5
Definition: Core Values (1/3)
“Continue to offer a large selection of quality appliances and mattresses in an engaging happy retail environment.”
“Encourage team member excellence, happiness, honesty, and respect.”
Customer-focused
Collaborative=
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Copyright © 2014 Raul Gutierrez Design LLC February 18, 2014 6
Definition: Core Values (2/3)
“Serve and support the local community.”
“Be kind to both customers and co-workers.”
“Maintain a learning environment with our partners and co-workers.”
Community-oriented
Creative=
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Copyright © 2014 Raul Gutierrez Design LLC February 18, 2014 7
Definition: Core Values (3/3)
“Outperform our competition.”
“Work hard, celebrate our successes, and learn from our failures.”
“Have fun.”
Energetic
Driven=
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Copyright © 2014 Raul Gutierrez Design LLC February 18, 2014 8
Summary: Personality Attributes and Core Values
Genuine
Reliable
Caring
Friendly
Well-informed
Passionate
Customer-focused
Collaborative
Community-oriented
Creative
Energetic
Driven
Personality Attributes Core Values
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Copyright © 2014 Raul Gutierrez Design LLC February 18, 2014 9
Definition: Tagline
PersonalityAttributes
Core Values
Tagline
+
=
A tagline will:
• Reinforce your logo and brand identity.
• Help you establish a leadership position.
• Explain to the consumer exactly what you will do for them.
• Deliver a value or quality message.• Inspire your customers and
employees.• Differentiate you from your
competitors.
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Copyright © 2014 Raul Gutierrez Design LLC February 18, 2014 10
Life. Better.
Tagline
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Copyright © 2014 Raul Gutierrez Design LLC February 18, 2014 11
Life. Better.
Tagline: How the Attributes and Values Fit
GenuineReliableCaringFriendlyWell-informedPassionate
Customer-focusedCollaborativeCommunity-orientedCreativeEnergeticDriven
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Copyright © 2014 Raul Gutierrez Design LLC February 18, 2014 12
Brand Promise
“We provide product and service offerings that make life better.”
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Copyright © 2014 Raul Gutierrez Design LLC February 18, 2014 13
Life. Better.