Download - Multimedia storytelling at blogfest
multimediamaking it to work for you.
Sunday, 4 November, 12
learning from experience.
Sunday, 4 November, 12
high-tech mixed media
is multimedia “mixed media” with a high-tech twist?
Sunday, 4 November, 12
In the traditional sense, multimedia for the computer naturally means it makes sound.
If you bought a computer with multimedia capability, it normally means they came with a pair of speakers.
Sunday, 4 November, 12
visual storytelling doesn’t need to be high tech or
comes with sound.
Sunday, 4 November, 12
case studies
Sunday, 4 November, 12
clutter is bad
Sunday, 4 November, 12
Sunday, 4 November, 12
simple is sweet
Sunday, 4 November, 12
Sunday, 4 November, 12
to the point is even better
Sunday, 4 November, 12
Sunday, 4 November, 12
Creating a multimedia-enhanced blog
is not as difficult as it sounds.
Sunday, 4 November, 12
good multimedia begins with a great story to tell.
Sunday, 4 November, 12
but HOW?
Sunday, 4 November, 12
good multimedia• According to web design and usability guru
Jakob Nielsen:
• Users do not read on the Web; instead they scan the pages, trying to pick out a few sentences or even parts of sentences to get the information they want
• Users do not like long, scrolling pages: they prefer the text to be short and to the point
• Users detest anything that seems like marketing fluff or overly hyped language ("marketese") and prefer factual information.
Sunday, 4 November, 12
writing for the web:• Know your audience
• Is the content relevant to your readers?
• Do readers really want this information?
• Define the ‘form(s)’
• Interactive: graphics and other elements
• Slideshows: with or without audio
• Polls/Surveys,
• Write Visually
• Use bulleted lists, numbered lists and Tables
• Include pictures and other graphics
Sunday, 4 November, 12
writing for the web:
• Make it ‘tight and bright’
• Use the 5 Ws, but really remember to the ‘So what?’
• Explain why I should care
• Poynter says: “Banish gray”
• ‘Scannability’ and ‘Splitability’
• Linking is OK
Sunday, 4 November, 12
Here’s HOW
Sunday, 4 November, 12
Tools:
• Flash
• Video
• Images
• Hyperlinked-Text
• Interactive panels
• Geotagged content
Sunday, 4 November, 12
Sunday, 4 November, 12
Choose your tools: use of slideshows may sometimes
be better than videos.
Sunday, 4 November, 12
Sunday, 4 November, 12
Sunday, 4 November, 12
know thyself and be rewarded.
Sunday, 4 November, 12
Show your strengths, not your weaknesses.
• If you are good at writing, keep your multimedia storytelling text-centric.
• If you are good at photography, perhaps some slideshows can come in handy.
• If you are good at videography, video is a great way to entertain and inform.
• but... if you are the Government?
Sunday, 4 November, 12
the Web browser:your Product Viewport.
Sunday, 4 November, 12
okay, your have the content.
what about the design?
Sunday, 4 November, 12
first:The User Interface
Sunday, 4 November, 12
Sunday, 4 November, 12
do you want to be a book online?
Sunday, 4 November, 12
Sunday, 4 November, 12
versus
Sunday, 4 November, 12
then,
Choose Your Colour Scheme with care.
Sunday, 4 November, 12
Sunday, 4 November, 12
meet the new black:
white spaces.
Sunday, 4 November, 12
Sunday, 4 November, 12
Sunday, 4 November, 12
How does your audience interact with you?
Sunday, 4 November, 12
Sunday, 4 November, 12
hands on is good.
Sunday, 4 November, 12
interact with charts.
Sunday, 4 November, 12
tags:USE YOUR FRIENDS!
Sunday, 4 November, 12
Sunday, 4 November, 12
next:keep your context loud
and clear.
Sunday, 4 November, 12
don’t pretend to be something you are not.
Sunday, 4 November, 12
when words are beyond you,diagrams are good.
Sunday, 4 November, 12
Sunday, 4 November, 12
video works.
Sunday, 4 November, 12
“so, you think you know Final Cut Pro?”
video is harder than it looks.
Sunday, 4 November, 12
Sunday, 4 November, 12
Humour workseven better.
Sunday, 4 November, 12
Sunday, 4 November, 12
the future:What about GPS?
Sunday, 4 November, 12
Sunday, 4 November, 12
Sunday, 4 November, 12
Sunday, 4 November, 12
keep innovating.
Sunday, 4 November, 12
find new ways to express yourself.
Sunday, 4 November, 12
discover new ways to interact with your audience.
Sunday, 4 November, 12
mobile network: pushing content to your audience
without being “pushy”.
Sunday, 4 November, 12
cloak yourself with sweetener.
Sunday, 4 November, 12
convergence is here and now.
Sunday, 4 November, 12
good multimedia is...
• making use of the web interface to interact with your audience.
• able to communicate effectively with various forms of media.
• able to inform and entertain.
• able to be straight to the point.
• context, context, context!
Sunday, 4 November, 12
*do not multimedia for multimedia sake*
Sunday, 4 November, 12
because you can doesn’t mean you should.
Sunday, 4 November, 12
end of the day,
Sunday, 4 November, 12
it’s about your product.
Sunday, 4 November, 12
Questions?
Sunday, 4 November, 12