multimedia storytelling at blogfest

multimediamaking it to work for you.

Sunday, 4 November, 12

learning from experience.


high-tech mixed media

is multimedia “mixed media” with a high-tech twist?


In the traditional sense, multimedia for the computer naturally means it makes sound.

If you bought a computer with multimedia capability, it normally means they came with a pair of speakers.


visual storytelling doesn’t need to be high tech or

comes with sound.


case studies


clutter is bad


simple is sweet


to the point is even better


Creating a multimedia-enhanced blog

is not as difficult as it sounds.


good multimedia begins with a great story to tell.


but HOW?


good multimedia• According to web design and usability guru

Jakob Nielsen:

• Users do not read on the Web; instead they scan the pages, trying to pick out a few sentences or even parts of sentences to get the information they want

• Users do not like long, scrolling pages: they prefer the text to be short and to the point

• Users detest anything that seems like marketing fluff or overly hyped language ("marketese") and prefer factual information.


writing for the web:• Know your audience

• Is the content relevant to your readers?

• Do readers really want this information?

• Define the ‘form(s)’

• Interactive: graphics and other elements

• Slideshows: with or without audio

• Polls/Surveys,

• Write Visually

• Use bulleted lists, numbered lists and Tables

• Include pictures and other graphics


writing for the web:

• Make it ‘tight and bright’

• Use the 5 Ws, but really remember to the ‘So what?’

• Explain why I should care

• Poynter says: “Banish gray”

• ‘Scannability’ and ‘Splitability’

• Linking is OK


Here’s HOW


Tools:

• Flash

• Video

• Images

• Hyperlinked-Text

• Interactive panels

• Geotagged content


Choose your tools: use of slideshows may sometimes

be better than videos.


know thyself and be rewarded.


Show your strengths, not your weaknesses.

• If you are good at writing, keep your multimedia storytelling text-centric.

• If you are good at photography, perhaps some slideshows can come in handy.

• If you are good at videography, video is a great way to entertain and inform.

• but... if you are the Government?


the Web browser:your Product Viewport.


okay, your have the content.

what about the design?


first:The User Interface


do you want to be a book online?


versus


then,

Choose Your Colour Scheme with care.


meet the new black:

white spaces.


How does your audience interact with you?


hands on is good.


interact with charts.


tags:USE YOUR FRIENDS!


next:keep your context loud

and clear.


don’t pretend to be something you are not.


when words are beyond you,diagrams are good.


video works.


“so, you think you know Final Cut Pro?”

video is harder than it looks.


Humour workseven better.


the future:What about GPS?


keep innovating.


find new ways to express yourself.


discover new ways to interact with your audience.


mobile network: pushing content to your audience

without being “pushy”.


cloak yourself with sweetener.


convergence is here and now.


good multimedia is...

• making use of the web interface to interact with your audience.

• able to communicate effectively with various forms of media.

• able to inform and entertain.

• able to be straight to the point.

• context, context, context!


*do not multimedia for multimedia sake*


because you can doesn’t mean you should.


end of the day,


it’s about your product.


Questions?


multimedia storytelling at blogfest

Documents

12 good multimedia

multimedia

users

point

information

web

slideshows

video