Multi-Platform��� Production
Who
• MD of digital production company: The Project Factory
• Formerly Head of Interactive at Lion Television
• Multi-award-winning including Digital Emmy, RTS, nominations for BAFTAs, BIMA awards
• Credits: Britain from Above (BBC), Horrible Histories (cbbc), History Detectives (PBS), Castaway (BBC), Rough Guide (five), Scream if You Know the Answer (UKTV) etc
What
• Multiplatform is anything involving more than one platform ie. TV, Web, Mobile, Social, Games, Tablet, Red Button
• Audience is multi tasking, looking for two screen experience
• Demanding content when they want it, how they want it
• The new super producer must be able to develop ideas and deliver for multiple platforms
www.fishfight.net www.channel4.com/millionpounddrop
www.bbc.co.uk/horriblehistories www.itv.com/xfactor
Pick’n’Mix • Create lists of SUBJECTS, GENRES, PLATFORMS on cards������Split into groups of three people���Pick 1 x SUBJECT, 1 x GENRE and 3-4 x PLATFORM cards
• Develop a multi-platform concept that fits
• Ideas first, execution second
• Start with human behaviour, what can help you in your life?
• Nobody knows, don’t be intimidated by geekiness
• Respect technology
• Feasible vs Good ie. don’t do it just because you can
Top Tips - Development
Top Tips - Production
• Multidisciplinary teams
• Physically locate teams near each other
• Have one senior staffer across all platforms
• Share roles/assets across platforms������
Top Tips - Production • Regular project meetings with all stakeholders including
Marketing, Publicity, Channel Promotion, Book Publishers.
• BaseCamp or similar project management space
• Joint briefing of third parties i.e. Titles, Graphics, Archive
• Clarify sign off process i.e. overall executive in charge������
Top Tips - Production • No one platform is more important ...All deadlines are created
equal
• Start with deliverables and due date and work backwards
• Create workflow especially for post-production
• Clear for all media in perpetuity for archive and get buyouts
• Share assets across all platforms including people and editorial ���
Kirsty Hunter���Managing Director (UK) ���
The Project Factory���Email: [email protected]���
Web: www.theprojectfactory.com ���Twitter: Kirsty_Hunter
