Multi-Platform��� Production

Who

•  MD of digital production company: The Project Factory

•  Formerly Head of Interactive at Lion Television

•  Multi-award-winning including Digital Emmy, RTS, nominations for BAFTAs, BIMA awards

•  Credits: Britain from Above (BBC), Horrible Histories (cbbc), History Detectives (PBS), Castaway (BBC), Rough Guide (five), Scream if You Know the Answer (UKTV) etc

What

•  Multiplatform is anything involving more than one platform ie. TV, Web, Mobile, Social, Games, Tablet, Red Button

•  Audience is multi tasking, looking for two screen experience

•  Demanding content when they want it, how they want it

•  The new super producer must be able to develop ideas and deliver for multiple platforms

www.fishfight.net www.channel4.com/millionpounddrop

www.bbc.co.uk/horriblehistories www.itv.com/xfactor

Pick’n’Mix • Create lists of SUBJECTS, GENRES, PLATFORMS on cards������Split into groups of three people���Pick 1 x SUBJECT, 1 x GENRE and 3-4 x PLATFORM cards

• Develop a multi-platform concept that fits

•  Ideas first, execution second

•  Start with human behaviour, what can help you in your life?

•  Nobody knows, don’t be intimidated by geekiness

•  Respect technology

•  Feasible vs Good ie. don’t do it just because you can

Top Tips - Development

Top Tips - Production

•  Multidisciplinary teams

•  Physically locate teams near each other

•  Have one senior staffer across all platforms

•  Share roles/assets across platforms������

Top Tips - Production •  Regular project meetings with all stakeholders including

Marketing, Publicity, Channel Promotion, Book Publishers.

•  BaseCamp or similar project management space

•  Joint briefing of third parties i.e. Titles, Graphics, Archive

•  Clarify sign off process i.e. overall executive in charge������

Top Tips - Production •  No one platform is more important ...All deadlines are created

equal

•  Start with deliverables and due date and work backwards

•  Create workflow especially for post-production

•  Clear for all media in perpetuity for archive and get buyouts

•  Share assets across all platforms including people and editorial ���

Kirsty Hunter���Managing Director (UK) ���

The Project Factory���Email: kirsty@theprojectfactory.com���

Web: www.theprojectfactory.com ���Twitter: Kirsty_Hunter