Digital Presence 1
MVRPC’s Digital Presence
mvrpc.org
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• Expanding and enhancing public information access
• Mobile responsive for any device
• Updated with monthly meetings, monthly blog posts, committee center information and press releases
mvrpc.org
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mvrpc.org Website Metrics
mvrpc.org statistics each month: • On average, mvrpc.org has 2,600 sessions• Approximately 6,500 pages are viewed • 22% of users visit on a mobile device, 73% on
desktop and 5% on a tablet
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SessionsPage ViewsUsers
Executive Director’s Update
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• A hard copy of the Executive Director’s Update is distributed at the MVRPC Board of Director’s meeting and delivered by email to subscribers
• Currently, 439 people receive the electronic version (e-newsletter) of the Executive Director’s Update
• The open rate for the electronic version (e-newsletter) is nearly double the national average of 22% for government agencies
Executive Director’s Update E-Newsletter
Social Media
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Facebook and Twitter
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• MVRPC uses Twitter and Facebook to promote meetings, updates about the Region and resources
• MVRPC has nearly doubled the number of followers on Facebook and Twitter in the last 2 years
Social Media Post examples:
Social Media Posts
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YouTube.com
• Subscribe to MVRPC’sYouTube channel
• Playlists – Executive
Director’s Update– Rideshare– Air Quality– About the
Agency– Safe Cycling
Digital Advertising
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YouTube.com
• As of February 2017, there were more than 400 hours of content uploaded to YouTube each minute, and one billion hours of content being watched on YouTube every day
• As of August 2018, the website is ranked as the second-most popular site in the world
• MVRPC’s Rideshare campaign has received 21,000 impressions
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• MVRPC pays to boosted posts to reach non-followers
• An increase of 5,000 - 10,000 impressions per ad delivered to non-followers vs. organic reach to followers
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Pandora
• Pandora is a FREE music streaming and automated music recommendation internet radio service
• MVRPC purchased audio ads and digital banner ads
• The last campaign, promoting the Air Quality Awareness campaign, generated over 450,000 impressions
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Spotify
• Spotify is a music streaming service
• MVRPC purchased audio ads that are non-skippable audio with a companion banner ad
• MVRPC’s Safety campaign has received over 40,000 impressions in one month
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Dayton.com
• Cox Media Group’s everything Dayton website
• Generates over 900,000 page views each month
• MVRPC purchased banner ads on this website
• Banner ads are digital billboards on websites with simple messages and direct links
• Over 100,000 impressions delivered with Safety campaign
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Be Social with MVRPC
Sign up for the Executive Director’s Update on mvrpc.org
Follow MVRPC on Twitter - twitter.com/MVRPC
Follow MVRPC on Facebook - facebook.com/MiamiValleyRPC
Subscribe to MVRPC’s YouTube page
Laura Henry - Marketing & Public Outreach Coordinator937.531.6542 | [email protected]
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Feedback Survey
MVRPC would like to assist jurisdictions to elevate their digital presence. This survey is designed to collect feedback on the topic for a
potential roundtable session. Please complete this form by February 7, 2019.
surveymonkey.com/r/8MR8MVZ
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Definitions
• Mobile Responsive - is a website that automatically changes to fit the device you're reading it on.
• Blog post - is a piece of content posted on a blog page or website, usually someone’s thoughts or opinions.
• Sessions - is a group of interactions one user takes within a given time frame on your website.
• Page Views - is an instance of a user visiting a particular page on a website. Each visit to each page counts as 1-page view.
• Users - is the number of people(devices) that visited a website.• Impressions - is the number of times an element or ad on a webpage is viewed.• Open Rate - is the rate of the number of people who view/open the email vs. the
number of people the email was sent to.• Boosted post - is a type of ad on Facebook that is served to an audience beyond the
followers of your page.• Followers - is a user who chooses to see all of another user's posts in their content
feed.• Organic reach - is the number of followers who saw your post because they follow
your page.• Non-Organic reach - is the number of users delivered your post as a paid/sponsored
post. Users are selected by Facebook based on criteria of the purchased post.