Digital Presence 1

MVRPC’s Digital Presence

mvrpc.org

Digital Presence 3

• Expanding and enhancing public information access

• Mobile responsive for any device

• Updated with monthly meetings, monthly blog posts, committee center information and press releases

mvrpc.org

Digital Presence 4

mvrpc.org Website Metrics

mvrpc.org statistics each month: • On average, mvrpc.org has 2,600 sessions• Approximately 6,500 pages are viewed • 22% of users visit on a mobile device, 73% on

desktop and 5% on a tablet

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SessionsPage ViewsUsers

Executive Director’s Update

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• A hard copy of the Executive Director’s Update is distributed at the MVRPC Board of Director’s meeting and delivered by email to subscribers

• Currently, 439 people receive the electronic version (e-newsletter) of the Executive Director’s Update

• The open rate for the electronic version (e-newsletter) is nearly double the national average of 22% for government agencies

Executive Director’s Update E-Newsletter

Social Media

Digital Presence 8

Facebook and Twitter

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• MVRPC uses Twitter and Facebook to promote meetings, updates about the Region and resources

• MVRPC has nearly doubled the number of followers on Facebook and Twitter in the last 2 years

Social Media Post examples:

Social Media Posts

Digital Presence 10

YouTube.com

• Subscribe to MVRPC’sYouTube channel

• Playlists – Executive

Director’s Update– Rideshare– Air Quality– About the

Agency– Safe Cycling

Digital Advertising

Digital Presence 12

YouTube.com

• As of February 2017, there were more than 400 hours of content uploaded to YouTube each minute, and one billion hours of content being watched on YouTube every day

• As of August 2018, the website is ranked as the second-most popular site in the world

• MVRPC’s Rideshare campaign has received 21,000 impressions

Digital Presence 13

Facebook

• MVRPC pays to boosted posts to reach non-followers

• An increase of 5,000 - 10,000 impressions per ad delivered to non-followers vs. organic reach to followers

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Pandora

• Pandora is a FREE music streaming and automated music recommendation internet radio service

• MVRPC purchased audio ads and digital banner ads

• The last campaign, promoting the Air Quality Awareness campaign, generated over 450,000 impressions

Digital Presence 15

Spotify

• Spotify is a music streaming service

• MVRPC purchased audio ads that are non-skippable audio with a companion banner ad

• MVRPC’s Safety campaign has received over 40,000 impressions in one month

Digital Presence 16

Dayton.com

• Cox Media Group’s everything Dayton website

• Generates over 900,000 page views each month

• MVRPC purchased banner ads on this website

• Banner ads are digital billboards on websites with simple messages and direct links

• Over 100,000 impressions delivered with Safety campaign

Digital Presence 17

Be Social with MVRPC

Sign up for the Executive Director’s Update on mvrpc.org

Follow MVRPC on Twitter - twitter.com/MVRPC

Follow MVRPC on Facebook - facebook.com/MiamiValleyRPC

Subscribe to MVRPC’s YouTube page

Laura Henry - Marketing & Public Outreach Coordinator937.531.6542 | Lhenry@mvrpc.org

Digital Presence 18

Feedback Survey

MVRPC would like to assist jurisdictions to elevate their digital presence. This survey is designed to collect feedback on the topic for a

potential roundtable session. Please complete this form by February 7, 2019.

surveymonkey.com/r/8MR8MVZ

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Definitions

• Mobile Responsive - is a website that automatically changes to fit the device you're reading it on.

• Blog post - is a piece of content posted on a blog page or website, usually someone’s thoughts or opinions.

• Sessions - is a group of interactions one user takes within a given time frame on your website.

• Page Views - is an instance of a user visiting a particular page on a website. Each visit to each page counts as 1-page view.

• Users - is the number of people(devices) that visited a website.• Impressions - is the number of times an element or ad on a webpage is viewed.• Open Rate - is the rate of the number of people who view/open the email vs. the

number of people the email was sent to.• Boosted post - is a type of ad on Facebook that is served to an audience beyond the

followers of your page.• Followers - is a user who chooses to see all of another user's posts in their content

feed.• Organic reach - is the number of followers who saw your post because they follow

your page.• Non-Organic reach - is the number of users delivered your post as a paid/sponsored

post. Users are selected by Facebook based on criteria of the purchased post.