Download - My verastory

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Page 1: My verastory
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TARGET AUDIENCE

Women between 18-44 years old

Why?

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KEY PERFORMANCE INDICATORS

Increase in customer engagement by 10% In turn… increasing customer excitement

Measure participation in “My Vera Story” contests

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MY STORY

Create a connection between our brand and the individual

Customers tell their “Vera Story” Give life to product

Life… but who is this?

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“WE WROTE OUR STORY, NOW TELL US YOURS!”

Pinterest Contest #MyVeraStory Pin a story of an experience that included

your Vera product Best story wins a Vera product

Life & not a model! Maybe your next door

neighbor!

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#MYUNIQUE STORY

Instagram Contest #MyUniqueVeraStory Post one picture using hashtag Unique picture using Vera Product wins a

Vera Product

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WHY PINTEREST & INSTAGRAM?

Women Pinterest users 25% are 24-34 years old 30% are 35-44 years old

Women Instagram users 27% are 18-29 years old

High usage by target market

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BUDGET

Google Adwords Continuous posts on Pinterest & Instagram Post “My Vera Story” Contest on website &

Facebook 45 hours total x $250 = $11,250

Google Adwords = 5 hours Continuous posts on Pinterest & Instagram = 24

hours Monitoring contest posts by customers = 12

hours Posting on website and Facebook = 4 hours

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SUM IT ALL UP

Target market are main users of social media sites being used

Tying the connection between the Vera brand and the individual

Engagement Excitement

MY

STORY


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