Download - My verastory
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TARGET AUDIENCE
Women between 18-44 years old
Why?
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KEY PERFORMANCE INDICATORS
Increase in customer engagement by 10% In turn… increasing customer excitement
Measure participation in “My Vera Story” contests
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MY STORY
Create a connection between our brand and the individual
Customers tell their “Vera Story” Give life to product
Life… but who is this?
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“WE WROTE OUR STORY, NOW TELL US YOURS!”
Pinterest Contest #MyVeraStory Pin a story of an experience that included
your Vera product Best story wins a Vera product
Life & not a model! Maybe your next door
neighbor!
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#MYUNIQUE STORY
Instagram Contest #MyUniqueVeraStory Post one picture using hashtag Unique picture using Vera Product wins a
Vera Product
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WHY PINTEREST & INSTAGRAM?
Women Pinterest users 25% are 24-34 years old 30% are 35-44 years old
Women Instagram users 27% are 18-29 years old
High usage by target market
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BUDGET
Google Adwords Continuous posts on Pinterest & Instagram Post “My Vera Story” Contest on website &
Facebook 45 hours total x $250 = $11,250
Google Adwords = 5 hours Continuous posts on Pinterest & Instagram = 24
hours Monitoring contest posts by customers = 12
hours Posting on website and Facebook = 4 hours
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SUM IT ALL UP
Target market are main users of social media sites being used
Tying the connection between the Vera brand and the individual
Engagement Excitement
MY
STORY