my practice my passion my success
TRANSCRIPT
MY PRACTICEMY PASSIONMY SUCCESS
TRUSTED,RECOGNIZED BRAND
2
1FOCUS ON SKIN HEALTH VS. AESTHETICS
4CONTINUALLY EVOLVING INNOVATION
5EFFECTIVE FOR EVERY SKIN TYPE
3MONTHLY CLIENTS = REOCCURRING REVENUE
AB
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Why HydraFacial MD®?H
ydraFacial M
D®
We believe that your skin is most beautiful
when it’s healthy. By focusing on nourishment,
restoration and damage prevention, outward
radiance naturally follows. HydraFacial MD® is
an invigorating treatment that can be given in
as little as 30 minutes. It delivers long-term
skin health and can be tailored to meet the
specific needs of all skin types. It offers instant,
noticeable results with no downtime or irritation.
HydraFacial MD® empowers you to provide a
premium service that ensures client retention
and rapid, industry leading profitability.
Edge Systems LLC 3edgeforlife.com | (800) 603-49962
Combining the most advanced device and formula technologies
available, the Wellness Research Division at Edge Systems LLC is an
industry leader, providing first-to-market innovations.
With a philosophy firmly rooted in the achievement of skin health,
the company focuses on providing medical professionals and their
patients with the safest and most effective solutions for their
skincare needs.
When you invest in the HydraFacial MD®, you gain much more than
a new piece of equipment – you receive unparalleled support,
marketing and training to ensure your success.
Your Practiceis Our Priority
AB
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dge S
ystems LLC
Dr. Grant Stevens, MDMARINA PLASTIC SURGERY
ASSOCIATES | MARINA DEL REY, CA
“We have 3 HydraFacial MD® machines that we
constantly use for monthly facials
as well as following surgery. It’s our
#1 approach to medical facials.”
Edge Systems LLCedgeforlife.com | (800) 603-49964 5
We value your time and share your goal
of making superior services accessible
to as many clients as possible. With a
total treatment time of as little as 30
minutes, HydraFacial MD® will quickly
prove to be your practice’s most
popular and profitable technology. It is
one of the most advanced procedures
that can be performed by a skin care
professional, so it will enable you to
be more profitable while providing an
effective, affordable skin health solution.
AB
OU
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ydraFacial M
D® A
nd
You
r Practice
The HydraFacial MD®
AdvantageThe immediate, noticeable results
achieved after just one treatment
not only bring patients back with
regularity, but will also serve as your
most effective low-cost marketing
tool. Delighted by the results, patients
will quickly become advocates of
the HydraFacial MD® treatment and
drive referral business simply by
showcasing the visible change in
their skin.
Dr. David Holcomb, MDHOLCOMB FACIAL PLASTIC SURGERY
SARASOTA, FLwe purchased a second unit because we could no longer meet “My clients love the way their skin feels after
experiencing the HydraFacial
MD® . It is an exceptional
treatment that generates demand and repeat bookings. In fact,
the demand with just one!”
Edge Systems LLCedgeforlife.com | (800) 603-49966 7
The Health of Your Business
AB
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eturn
On
Investmen
t
INDUSTRY LEADING PROFITABILITY The HydraFacial MD® device is one of the smartest revenue generating technology
investments you can make.
With the industry growing at such a
rapid pace, the competitive threat to
your business has never been greater.
A stream of new entrants, quick
service chains and those willing to
play on price only stand to intensify
this challenging environment in the
years to come.
To set yourself apart, don’t just
treat patients – educate them. By
becoming a valuable skin health
resource, you gain a unique credibility
that other practices simply don’t
have. Your patients will rely on you to
enhance the health of their skin, in
turn becoming long monthly clients.
� Minimum Investment, Maximum Return
� Immediate Results Engage New Customers
� Client Education Leads to Patient Retention
� Monthly Clients = Increased Revenue
“HydraFacial MD® delivers such a dramatic
new look in just one treatment.
Our clients love it, and so do we.
We recouped our initial investment in just 60 days!”
Michelle Kelthy, Spa DirectorRITZ-CARLTON | NAPLES, FL
Edge Systems LLCedgeforlife.com | (800) 603-49968 9
RETAIL PRODUCTSEVERY 1 - 2MONTHS
INJECTABLESEVERY 3 MONTHS
FILLERSEVERY 6 - 12
MONTHS
LASER / IPLEVERY 1 - 5
YEARS
SURGICAL PROCEDURES
MULTIPLE YEARS
HydraFacial MD®
EVERY MONTHREPEAT CLIENTS
REPEAT REVENUES
Everyone Doesn’t Need a Facial, but Everyone Needs Healthy Skin
The HydraFacial MD® Treatment is more
affordable for patients, providing instant,
lasting results that keep them returning
on a monthly basis. Because of this,
HydraFacial MD® becomes the focal
point of your practice, allowing you to tie
together all of your ancillary services and
generate substantial profit growth.
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he Fo
cal Po
int
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= FOCAL POINT
Dr. John Diaz MD, FACSBEVERLY HILLS, CA
inquiring about other services as well.”
“HydraFacial MD® has been great for
returning patients.It brings them back
for frequent follow-ups and has them
Edge Systems LLC 11edgeforlife.com | (800) 603-499610
Un
paralleled
Techn
olo
gy: Hyd
raFacial MD
®A
BO
UT
Dr. Howard Sobel, Attending Dermatologist and Dermatologic Surgeon LENOX HILL HOSPITAL | NEW YORK, NY
“I love the HydraFacial MD® technology.
It is the perfect treatment to rejuvenate
skin and help with acne and anti-aging
skincare concerns. I always recommend
this as a must try for my patients!”
The patented Vortex-Fusion® delivery system sets HydraFacial MD® apart from
other resurfacing procedures.
Getting Technical
� Ergonomically designed handpiece gives you control over serum type and flow
� Wide range of Vortex-Fusion® vacuum settings allows you to adjust for each skin type
� Unique, patented HydroPeel® Tips provide the most even, consistent exfoliation
� Multiple add-on modalities including Blue & Red LED and Mechanical Lymphatic
Drainage therapies add versatility, value & profits
Advanced Serum Delivery
HydraFacial MD® HydroPeel® Patented Tips
Patented Spiral Design
with Multiple Abrasive
Edges
Proprietary Vortex
Technology
Edge Systems LLCedgeforlife.com | (800) 603-499612 13
VORTEX-PEEL™
GlySal™, a mixture of glycolic and salicylic acids, delivers the benefits of a peel without post-peel scaling.
VORTEX- EXFOLIATION™
Active-4™ serum removes dead skin cells to reveal healthy skin.
VORTEX- EXTRACTION™
Patented, automated vortex suction painlessly cleans out pores with the exclusive Beta-HD™ serum.
6 Steps to Skin Health
HO
WB
iolo
gy Meets Tech
no
logy
VORTEX- BOOST™
Targeted, proprietary skin solutions are delivered to address specific skin concerns.
VORTEX- FUSION®
Antiox+™ serum nourishes and protects with Antioxidants, Peptides, and Hyaluronic Acid.
EXTEND & PROTECTMaintain results at home with Daily Essentials™ featuring the same ingredients used in the treatment.
Edge Systems LLCedgeforlife.com | (800) 603-499614 15
HydraFacial MD® Real Results
The results driven HydraFacial MD® treatment delivers immediate and long-term
skin health benefits that you can see and feel. The following, unretouched images
are of people who have undergone a series of HydraFacial MD® treatments. The
photos demonstrate its ability to dramatically improve hydration while helping to
eliminate appearance of fine lines, hyperpigmentation, oil & congestion and even
creases in the nasolabial folds.
FINE LINES
1 MONTH
BE
FO
RE
AF
TE
R
RE
SU
LT
SB
efore A
nd
After
BE
FO
RE
AF
TE
R
HYPERPIGMENTATION
4 SESSIONS
BE
FO
RE
AF
TE
R
NASOLABIAL FOLDS
5 SESSIONS
BE
FO
RE
AF
TE
R
OILY & CONGESTED SKIN
1 SESSION
BE
FO
RE
AF
TE
R
UV DIGITAL IMAGING Shows improvement in hydration 2 days post treatment(White areas indicate hydration)
POLARIZED IMAGING Shows improvement in appearance of hyperpigmentation & redness
1 SESSION3 SESSIONS
(1 HOUR POST TREATMENT)
(OVER 2 MONTHS)
BE
FO
RE
AF
TE
R
Edge Systems LLCedgeforlife.com | (800) 603-499616 17
My Skin.™My Time.My Life.
We believe in One Vision, One Voice, and work diligently to
create a consistent brand image. We invest aggressively in
the activation of the HydraFacial MD® name through public
relations, print and digital advertising. In 2014, over 117 million
media impressions sent consumers looking for the treatment
in offices just like yours. We also provide cost effective
marketing strategies and materials that are updated regularly
to support your business and bring HydraFacial MD® to life in
your facility.
Marketing materials, support staff and event training for
your practice help you to gain new patients and drive interest
among those you already have. To prepare you for success, we
include print and web-based marketing materials, business
strategies & information regarding current trends, as well as
advertising and press opportunities.
� Success Marketing Package
� Marketing Seminars and Webinars
� Seasonal Marketing Promotions and Materials
� The Skin Health for Life™ Program
SU
PP
OR
T
Marketing and Public Relations
Marketin
g and
PR
Edge Systems LLC 19edgeforlife.com | (800) 603-499618
17 US and worldwide patents with 14 pending.
Collaborate with an expert medical advisory team of doctors, nurses and aestheticians to develop the most advanced formula and device solutions.
Our acclaimed chemists develop highly efficacious solutions designed forcompatibility with our devices.
State-of-the-art engineering design programs and computerized part reproduction capabilities enable us to quickly respond to an ever-evolving market.
CUSTOMERCARE
Unparalleled internal and field support includes business consultants and account representatives who work to help ensure your success.
Highly skilled technical support team ensures that we exceed industry expectations.
MADE INTHE USA
With an FDA and ISO 13485 registered manufacturing facility, Edge Systems LLC takes great pride in consistently making quality devices that are rigorously tested before distribution.
Products conform to US and international standards including CE and CSA.
CONTINUALLY EVOLVING INNOVATION
SAFE SystemSurgicalSmoke Evacuator
EDGE SYSTEMS BEGINS
1997
TH
E
CO
MP
AN
YB
ehin
d T
he S
cenes
GLOBALDISTRIBUTION
Our International Department specializes in global trade and business regulations to ensure our products comply with international standards and are properly certified.
With popularity in over 75 countries, we continue to expand internationally.
Held First US Patent on Microdermabrasion: Delphia II Microdermabrasion with Lymphatic Drainage
LaunchedOxyMax Oxygen Facial Device
Launched Delphia Del Sol Microdermabrasion with LED Lights
Patented and Launched the First HydraFacial MD®
Device
AffordableDaily Essentials™Take Home Product Line
R&D AND ENGINEERING
Edge Systems LLCedgeforlife.com | (800) 603-499620 21
AwardsIndustry
PR
ES
SA
ccolad
esP
RE
SS
Television2015Coverage
Best
In-Office
FacialTreatment
Consumer Press & Awards Leading Providers& Industry AwardsDr. Howard Sobel
Dr. Martin Zaiac
Dr. Zein Obagi
Dr. Jon Turk
Dr. Grant Stevens
Dr. David Holcomb
Dr. Barry DiBernardo
Dr. Dean Johnston
Dr. John Smoot
Dr. Lawrence Broder
Dr. Derek Jones
Dr. John Diaz
MDs
Resorts
Edge Systems LLCedgeforlife.com | (800) 603-499622 23
Healthy Skin. Healthy Business.
C O N TACT@ E D G E FO R L I F E .C O M
E D G E SYST E M S L LC2 2 7 7 R E D O N D O AV E N U ES I G N A L H I L L , CA 9 07 5 5
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P/ N : 1 9 3 6 0 - FHydraFacial.com | EdgeForLife.com
HydraFacial, HydraFacial MD, HydroPeel, UV Smart, Britenol and Vortex-Fusion are registered trademarks of Edge Systems LLC. Vortex-Exfoliation, Vortex-Peel, Vortex-Extraction, Vortex-Boost, Daily Essentials, Edge For Life, Skin Health For Life, My Life. My Time. My Skin., Activ-4, Beta-HD, GlySal, Antiox +, and DermaBuilder are trademarks of Edge Systems LLC. This product and its use are covered by one or more U.S. and International patents. Patent info: www.edgeforlife.com/patents. Other U.S. and foreign patents pending. This product sold is subject to a license to use the IPRs only in conjunction with original Edge Systems LLC products. Use of Edge Systems LLC products together with non-original Edge Systems LLC products, including but not limited to treatment media, serums and solutions is a breach of the license - to only use any Edge Systems LLC device together with original Edge Systems LLC products - and constitutes an infringement of IPRs. Copyright© 2015 Edge Systems LLC. All rights reserved.