Download - My world
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MY WORLD
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Migros, the pioneer of the modern retail sector in Turkey, has launched Money Mobile ( the first retail MVNO)in 2011 ,
to support its Money Club loyalty program that reached 1/3 of Turkish households.
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MY WORLDCompliant to Money Club Loyalty program,
MyWorld SMS Package has been launched in Dec-11.
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Goal
Build substantial and continuous communication channel
with existing and potential Migros customers,
targeting especially the “housewives”.
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MyWorld
To beautify your world...
To extend tastes you like...To expand colors you enjoy...To enhance your life quality...
Join MyWorld.
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MyWorld•gives daily tips about books, music, dining, events, etc•informs about promotions and campaigns in Migros and•presents mobile coupons to redeem on Migros.
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MyWorld
Daily advices that will moves you higher...
EAT–foods and places to try...GO- best places to visit...READ – books to readLISTEN – albums, concertsWATCH – movies, theatersDON’T MISS – events nearbyKIDDO – things to try with kids
Text MY Send to 8642Join for FREE
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MyWorld Results
Promotion
• The Package has been promoted on TV, newspapers and store leaflets. See examples attached.
Outcome
• 100 K subscription level has been passes in 3 months.
• More than 10 percent of the welcome coupons have been redeemed.
• A new and effective channel has been build for promotion and awareness.
Upcoming
• New packages has been released based on location.
• Different offers are on the way for different customer segments.
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Newspaper Ads
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Digital Displays