17%Consumers who know the
culinary differences among the various
regions of India
25%Consumers who seek outdifferent regional Indian
cuisine experiences
Indian Fare
Who most wants to see more
Indian influences at restaurants?
Indian Spice Blends.. .The backbone of Indian cooking that provides bold
flavors, also known for their healing powers.
More consumers have tried and like Thai Green and Red curries than balti,
bhuna and Madras curries.
India by Region
Northern IndiaStrong Persian influenceProminent use of cream and butter in sauces, as well as meat and nuts. Common dishes: Samosas, Tandoori Chicken, Saag Paneer and Korma.
Specialties & Culinary differences among the country's four regions
Western IndiaMany Portuguese influencesHeavy use of vinegar, coconut and cashewsKnown for vindaloo & serving beef and pork more than other regions.Vegetables used in chutneys due to their small size from the dry climate.
Eastern IndiaStrongly influenced by Chinese and Mongolian cuisinesRice, green vegetables and fruit are abundantFood is very simple and mild in spiceMost known for its plethora of desserts, such as sandesh.
Southern IndiaFiery-hot spices & sour flavors characterize many dishes in this regionProminent use of tamarindDishes primarily rice, lentils, stews, namely sambar and rasamFried or griddle-cooked snacks like dosas are also popular in this region.
OPPORTUNITIES AROUND
Indian FareIndian may finally be poised to go mainstream, ingredients are making their way onto top chain menus.Listing the city or region will be beneficial for operatorsCalling out a Masala is a simple way to bring global slant to an item
Source: Technomic 2017 www.SupHerbFarms.com
Curries consumers show interest in
Balti
Bhuna
Madras
A medium-spiced currywith cumin, tomato,onion and chili
A medium-spiced currywith green peppers,tomato, onion andtamarindA hot curry sauce with chili powder
15%
13%
18% 40%
46%
48%
Type of Curry
Description% who have
tried and like it
% who haven't tried
but would like to
Type of Curry
Description% who have
tried and like it
% who haven't tried
but would like to
Thai Green Curry
A fiery-hot sauce made with green chilies & coconut milk, usually featuring cilantro, lime leaf and basil
Hot red curry paste cooked in coconut milk and added to meat dishes; usually less spicy than Thai green curry
22%
22% 32%
31%
Thai Red Curry
VadouvanMentions up 14.3% on menus in the last year
