17%Consumers who know the

culinary differences among the various

regions of India

25%Consumers who seek outdifferent regional Indian

cuisine experiences

Indian Fare

Who most wants to see more

Indian influences at restaurants?

Indian Spice Blends.. .The backbone of Indian cooking that provides bold

flavors, also known for their healing powers.

More consumers have tried and like Thai Green and Red curries than balti,

bhuna and Madras curries.

India by Region

Northern IndiaStrong Persian influenceProminent use of cream and butter in sauces, as well as meat and nuts. Common dishes: Samosas, Tandoori Chicken, Saag Paneer and Korma.

Specialties & Culinary differences among the country's four regions

Western IndiaMany Portuguese influencesHeavy use of vinegar, coconut and cashewsKnown for vindaloo & serving beef and pork more than other regions.Vegetables used in chutneys due to their small size from the dry climate.

Eastern IndiaStrongly influenced by Chinese and Mongolian cuisinesRice, green vegetables and fruit are abundantFood is very simple and mild in spiceMost known for its plethora of desserts, such as sandesh.

Southern IndiaFiery-hot spices & sour flavors characterize many dishes in this regionProminent use of tamarindDishes primarily rice, lentils, stews, namely sambar and rasamFried or griddle-cooked snacks like dosas are also popular in this region.

OPPORTUNITIES AROUND

Indian FareIndian may finally be poised to go mainstream, ingredients are making their way onto top chain menus.Listing the city or region will be beneficial for operatorsCalling out a Masala is a simple way to bring global slant to an item

Source: Technomic 2017 www.SupHerbFarms.com

Curries consumers show interest in

Balti

Bhuna

Madras

A medium-spiced currywith cumin, tomato,onion and chili

A medium-spiced currywith green peppers,tomato, onion andtamarindA hot curry sauce with chili powder

15%

13%

18% 40%

46%

48%

Type of Curry

Description% who have

tried and like it

% who haven't tried

but would like to

Type of Curry

Description% who have

tried and like it

% who haven't tried

but would like to

Thai Green Curry

A fiery-hot sauce made with green chilies & coconut milk, usually featuring cilantro, lime leaf and basil

Hot red curry paste cooked in coconut milk and added to meat dishes; usually less spicy than Thai green curry

22%

22% 32%

31%

Thai Red Curry

VadouvanMentions up 14.3% on menus in the last year