Your Social BrainEmerging Media Conference

January 24, 2011

Roger Dooley

NeuroscienceMarketing.com@rogerdooley

Copyright 2011 Dooley Direct, LLCSome Stock Images via Shutterstock

Neuromarketing

@rogerdooley

• No Mind Reading• No “Super-Ads”• No Buy Button

@rogerdooley

Iceberg: 88% HiddenMind: 95% Subconscious (Lakoff & Johnson)

sky the seamless gray is

@rogerdooley

Impatient:Short Term More

Important

-Margo Wilson and Martin Daly

Bikini Pics:Worse

Decisions

Journal of Consumer Research

Attractive Photo =

-4% Interest Rate

Marianne Bertrand et al, 2005

Simplevs.

Complex

Simple Fonts Convince

Complex Fonts Imply Effort

Get on the same team!

MatchEmotions

Your Social BrainEmerging Media Conference

January 24, 2011

Roger Dooley

NeuroscienceMarketing.com

@rogerdooley

Copyright 2011 Dooley Direct, LLCSome Stock Images via Shutterstock

2 ReasonsWhy Your Site

Shouldn’t Suck @rogerdooley

User Stress up 50%

CA/Foviance Study