![Page 1: Nimble positioning: strategy and governance for digital By: Stephen Emmott (UK), J. Boye](https://reader031.vdocument.in/reader031/viewer/2022020218/55a9e5a81a28abcd0b8b465f/html5/thumbnails/1.jpg)
Nimble positioningStephen Emmott, J.Boye
![Page 2: Nimble positioning: strategy and governance for digital By: Stephen Emmott (UK), J. Boye](https://reader031.vdocument.in/reader031/viewer/2022020218/55a9e5a81a28abcd0b8b465f/html5/thumbnails/2.jpg)
About you
● Name, role, employer and background.● What is your key challenge at the moment.
![Page 3: Nimble positioning: strategy and governance for digital By: Stephen Emmott (UK), J. Boye](https://reader031.vdocument.in/reader031/viewer/2022020218/55a9e5a81a28abcd0b8b465f/html5/thumbnails/3.jpg)
About me
● Head of Research, J.Boye● Worked in higher education and web/digital
sectors since 1993:○ LSE (2000-2014); King’s College London (1997-
2000); Webmedia (1995-1997); Netmare; Easynet; University of Westminster.
● Academic background in cognitive science.
![Page 4: Nimble positioning: strategy and governance for digital By: Stephen Emmott (UK), J. Boye](https://reader031.vdocument.in/reader031/viewer/2022020218/55a9e5a81a28abcd0b8b465f/html5/thumbnails/4.jpg)
Exercise (2 mins)
What is hidden in picture?
Instruction: look; if you see it, keep quite.
![Page 5: Nimble positioning: strategy and governance for digital By: Stephen Emmott (UK), J. Boye](https://reader031.vdocument.in/reader031/viewer/2022020218/55a9e5a81a28abcd0b8b465f/html5/thumbnails/5.jpg)
![Page 6: Nimble positioning: strategy and governance for digital By: Stephen Emmott (UK), J. Boye](https://reader031.vdocument.in/reader031/viewer/2022020218/55a9e5a81a28abcd0b8b465f/html5/thumbnails/6.jpg)
![Page 7: Nimble positioning: strategy and governance for digital By: Stephen Emmott (UK), J. Boye](https://reader031.vdocument.in/reader031/viewer/2022020218/55a9e5a81a28abcd0b8b465f/html5/thumbnails/7.jpg)
Exercise (3 mins)
Stephen says...
Instruction: I’ll ask you to do something. Please respond immediately without thinking.
![Page 8: Nimble positioning: strategy and governance for digital By: Stephen Emmott (UK), J. Boye](https://reader031.vdocument.in/reader031/viewer/2022020218/55a9e5a81a28abcd0b8b465f/html5/thumbnails/8.jpg)
About this tutorial
● Look at strategy and governance from a practical rather than theoretical perspective.
● Avoid deliberating and procrastination.● Stay grounded in terminology that is current
and shared.
![Page 9: Nimble positioning: strategy and governance for digital By: Stephen Emmott (UK), J. Boye](https://reader031.vdocument.in/reader031/viewer/2022020218/55a9e5a81a28abcd0b8b465f/html5/thumbnails/9.jpg)
![Page 10: Nimble positioning: strategy and governance for digital By: Stephen Emmott (UK), J. Boye](https://reader031.vdocument.in/reader031/viewer/2022020218/55a9e5a81a28abcd0b8b465f/html5/thumbnails/10.jpg)
Exercise (10 mins)
Expressed in keywords and phrases, what is strategy in your organisation?
Instruction: discuss; record on mindmap.
![Page 11: Nimble positioning: strategy and governance for digital By: Stephen Emmott (UK), J. Boye](https://reader031.vdocument.in/reader031/viewer/2022020218/55a9e5a81a28abcd0b8b465f/html5/thumbnails/11.jpg)
![Page 12: Nimble positioning: strategy and governance for digital By: Stephen Emmott (UK), J. Boye](https://reader031.vdocument.in/reader031/viewer/2022020218/55a9e5a81a28abcd0b8b465f/html5/thumbnails/12.jpg)
Strategy
“a plan of action designed to achieve a long-term or overall aim”
https://www.google.co.uk/search?q=define+strategy
![Page 13: Nimble positioning: strategy and governance for digital By: Stephen Emmott (UK), J. Boye](https://reader031.vdocument.in/reader031/viewer/2022020218/55a9e5a81a28abcd0b8b465f/html5/thumbnails/13.jpg)
Key point
Indirect connection between action(s) and outcome(s).
![Page 14: Nimble positioning: strategy and governance for digital By: Stephen Emmott (UK), J. Boye](https://reader031.vdocument.in/reader031/viewer/2022020218/55a9e5a81a28abcd0b8b465f/html5/thumbnails/14.jpg)
Carl von Clausewitz
Strategy:“the use of engagements for the object of war”
http://en.wikipedia.org/wiki/Carl_von_Clausewitz
![Page 15: Nimble positioning: strategy and governance for digital By: Stephen Emmott (UK), J. Boye](https://reader031.vdocument.in/reader031/viewer/2022020218/55a9e5a81a28abcd0b8b465f/html5/thumbnails/15.jpg)
Helmuth von Moltke
Strategy:"No plan of operations extends with certainty beyond the first encounter with the enemy's main strength"
http://en.wikipedia.org/wiki/Helmuth_von_Moltke_the_Elder
![Page 16: Nimble positioning: strategy and governance for digital By: Stephen Emmott (UK), J. Boye](https://reader031.vdocument.in/reader031/viewer/2022020218/55a9e5a81a28abcd0b8b465f/html5/thumbnails/16.jpg)
Helmuth von Moltke
Strategy:"Strategy is a system of expedients."
http://en.wikipedia.org/wiki/Helmuth_von_Moltke_the_Elder
![Page 17: Nimble positioning: strategy and governance for digital By: Stephen Emmott (UK), J. Boye](https://reader031.vdocument.in/reader031/viewer/2022020218/55a9e5a81a28abcd0b8b465f/html5/thumbnails/17.jpg)
Richard Rumelt
Strategy:“Coherent mix of policy and action designed to surmount a difficult challenge.”
Good Strategy /Bad Strategy
![Page 18: Nimble positioning: strategy and governance for digital By: Stephen Emmott (UK), J. Boye](https://reader031.vdocument.in/reader031/viewer/2022020218/55a9e5a81a28abcd0b8b465f/html5/thumbnails/18.jpg)
Michael E Porter
Strategy:“[...] the creation of a unique and valuable position, involving a different set of activities.”
What is Strategy?
![Page 19: Nimble positioning: strategy and governance for digital By: Stephen Emmott (UK), J. Boye](https://reader031.vdocument.in/reader031/viewer/2022020218/55a9e5a81a28abcd0b8b465f/html5/thumbnails/19.jpg)
Michael E Porter
Strategy:“[...] the creation of a unique and valuable position, involving a different set of activities.”
What is Strategy?
![Page 20: Nimble positioning: strategy and governance for digital By: Stephen Emmott (UK), J. Boye](https://reader031.vdocument.in/reader031/viewer/2022020218/55a9e5a81a28abcd0b8b465f/html5/thumbnails/20.jpg)
Scope of strategy
Corporate
Business unit
Functional: team or individual
![Page 21: Nimble positioning: strategy and governance for digital By: Stephen Emmott (UK), J. Boye](https://reader031.vdocument.in/reader031/viewer/2022020218/55a9e5a81a28abcd0b8b465f/html5/thumbnails/21.jpg)
Scope of strategy
Corporate
Business unit
Functional: team or individual
![Page 22: Nimble positioning: strategy and governance for digital By: Stephen Emmott (UK), J. Boye](https://reader031.vdocument.in/reader031/viewer/2022020218/55a9e5a81a28abcd0b8b465f/html5/thumbnails/22.jpg)
Key terms
![Page 23: Nimble positioning: strategy and governance for digital By: Stephen Emmott (UK), J. Boye](https://reader031.vdocument.in/reader031/viewer/2022020218/55a9e5a81a28abcd0b8b465f/html5/thumbnails/23.jpg)
Aim
“a purpose or intention; a desired outcome”
https://www.google.co.uk/search?q=define+aim
![Page 24: Nimble positioning: strategy and governance for digital By: Stephen Emmott (UK), J. Boye](https://reader031.vdocument.in/reader031/viewer/2022020218/55a9e5a81a28abcd0b8b465f/html5/thumbnails/24.jpg)
Objective
“a thing aimed at or sought; a goal”
https://www.google.co.uk/search?q=define+objective
![Page 25: Nimble positioning: strategy and governance for digital By: Stephen Emmott (UK), J. Boye](https://reader031.vdocument.in/reader031/viewer/2022020218/55a9e5a81a28abcd0b8b465f/html5/thumbnails/25.jpg)
Aims and objectives
![Page 26: Nimble positioning: strategy and governance for digital By: Stephen Emmott (UK), J. Boye](https://reader031.vdocument.in/reader031/viewer/2022020218/55a9e5a81a28abcd0b8b465f/html5/thumbnails/26.jpg)
Activity
“a thing that a person or group does or has done”
https://www.google.co.uk/search?q=define+activity
![Page 27: Nimble positioning: strategy and governance for digital By: Stephen Emmott (UK), J. Boye](https://reader031.vdocument.in/reader031/viewer/2022020218/55a9e5a81a28abcd0b8b465f/html5/thumbnails/27.jpg)
Activities
![Page 28: Nimble positioning: strategy and governance for digital By: Stephen Emmott (UK), J. Boye](https://reader031.vdocument.in/reader031/viewer/2022020218/55a9e5a81a28abcd0b8b465f/html5/thumbnails/28.jpg)
Asset
“a useful or valuable thing or person”
https://www.google.co.uk/search?q=define+asset
![Page 29: Nimble positioning: strategy and governance for digital By: Stephen Emmott (UK), J. Boye](https://reader031.vdocument.in/reader031/viewer/2022020218/55a9e5a81a28abcd0b8b465f/html5/thumbnails/29.jpg)
Assets
![Page 30: Nimble positioning: strategy and governance for digital By: Stephen Emmott (UK), J. Boye](https://reader031.vdocument.in/reader031/viewer/2022020218/55a9e5a81a28abcd0b8b465f/html5/thumbnails/30.jpg)
Exercise (10 mins)
If you are given a strategy, what will happen?
Method: discuss.
![Page 31: Nimble positioning: strategy and governance for digital By: Stephen Emmott (UK), J. Boye](https://reader031.vdocument.in/reader031/viewer/2022020218/55a9e5a81a28abcd0b8b465f/html5/thumbnails/31.jpg)
Key point
● Aims and objectives [ends] result from activities carried out by or using assets [means].
![Page 32: Nimble positioning: strategy and governance for digital By: Stephen Emmott (UK), J. Boye](https://reader031.vdocument.in/reader031/viewer/2022020218/55a9e5a81a28abcd0b8b465f/html5/thumbnails/32.jpg)
![Page 33: Nimble positioning: strategy and governance for digital By: Stephen Emmott (UK), J. Boye](https://reader031.vdocument.in/reader031/viewer/2022020218/55a9e5a81a28abcd0b8b465f/html5/thumbnails/33.jpg)
Exercise (15 mins)
What is governance in your organisation?
Method: discuss; record on mindmap.
![Page 34: Nimble positioning: strategy and governance for digital By: Stephen Emmott (UK), J. Boye](https://reader031.vdocument.in/reader031/viewer/2022020218/55a9e5a81a28abcd0b8b465f/html5/thumbnails/34.jpg)
![Page 35: Nimble positioning: strategy and governance for digital By: Stephen Emmott (UK), J. Boye](https://reader031.vdocument.in/reader031/viewer/2022020218/55a9e5a81a28abcd0b8b465f/html5/thumbnails/35.jpg)
http://www.lse.ac.uk/
![Page 36: Nimble positioning: strategy and governance for digital By: Stephen Emmott (UK), J. Boye](https://reader031.vdocument.in/reader031/viewer/2022020218/55a9e5a81a28abcd0b8b465f/html5/thumbnails/36.jpg)
http://www.lse.ac.uk/
![Page 37: Nimble positioning: strategy and governance for digital By: Stephen Emmott (UK), J. Boye](https://reader031.vdocument.in/reader031/viewer/2022020218/55a9e5a81a28abcd0b8b465f/html5/thumbnails/37.jpg)
Governance (govern)
“control, influence, or regulate (a person,action, or course of events)”
https://www.google.co.uk/search?q=define+govern
![Page 38: Nimble positioning: strategy and governance for digital By: Stephen Emmott (UK), J. Boye](https://reader031.vdocument.in/reader031/viewer/2022020218/55a9e5a81a28abcd0b8b465f/html5/thumbnails/38.jpg)
Management
“the process of dealing with or controlling things or people”
https://www.google.co.uk/search?q=define+management
![Page 39: Nimble positioning: strategy and governance for digital By: Stephen Emmott (UK), J. Boye](https://reader031.vdocument.in/reader031/viewer/2022020218/55a9e5a81a28abcd0b8b465f/html5/thumbnails/39.jpg)
Essential concepts
![Page 40: Nimble positioning: strategy and governance for digital By: Stephen Emmott (UK), J. Boye](https://reader031.vdocument.in/reader031/viewer/2022020218/55a9e5a81a28abcd0b8b465f/html5/thumbnails/40.jpg)
Role
“the function assumed or part played by aperson or thing in a particular situation”
https://www.google.co.uk/search?q=define+role
![Page 41: Nimble positioning: strategy and governance for digital By: Stephen Emmott (UK), J. Boye](https://reader031.vdocument.in/reader031/viewer/2022020218/55a9e5a81a28abcd0b8b465f/html5/thumbnails/41.jpg)
Responsibility
“the opportunity or ability to act independently and take decisions without authorization”https://www.google.co.uk/search?q=define+responsibility
Duty to commitments, through decisions and actions.
![Page 42: Nimble positioning: strategy and governance for digital By: Stephen Emmott (UK), J. Boye](https://reader031.vdocument.in/reader031/viewer/2022020218/55a9e5a81a28abcd0b8b465f/html5/thumbnails/42.jpg)
Authority
“the power or right to give orders, makedecisions, and enforce obedience”https://www.google.co.uk/search?q=define+authority
The power to make decisions and act through people and resources (either directly (e.g., line management) or indirectly (e.g., influence)).
![Page 43: Nimble positioning: strategy and governance for digital By: Stephen Emmott (UK), J. Boye](https://reader031.vdocument.in/reader031/viewer/2022020218/55a9e5a81a28abcd0b8b465f/html5/thumbnails/43.jpg)
Procedure
“an established or official way of doing something”
https://www.google.co.uk/search?q=define+procedure
![Page 44: Nimble positioning: strategy and governance for digital By: Stephen Emmott (UK), J. Boye](https://reader031.vdocument.in/reader031/viewer/2022020218/55a9e5a81a28abcd0b8b465f/html5/thumbnails/44.jpg)
Policy
“a course or principle of action adopted or proposed by an organization or individual”
https://www.google.co.uk/search?q=define+policy
![Page 45: Nimble positioning: strategy and governance for digital By: Stephen Emmott (UK), J. Boye](https://reader031.vdocument.in/reader031/viewer/2022020218/55a9e5a81a28abcd0b8b465f/html5/thumbnails/45.jpg)
Decision
“a conclusion or resolution reached after consideration”
https://www.google.co.uk/search?q=define+decision
![Page 46: Nimble positioning: strategy and governance for digital By: Stephen Emmott (UK), J. Boye](https://reader031.vdocument.in/reader031/viewer/2022020218/55a9e5a81a28abcd0b8b465f/html5/thumbnails/46.jpg)
Key point
Decisions and outcomes are governed; assets and activities are managed.
![Page 47: Nimble positioning: strategy and governance for digital By: Stephen Emmott (UK), J. Boye](https://reader031.vdocument.in/reader031/viewer/2022020218/55a9e5a81a28abcd0b8b465f/html5/thumbnails/47.jpg)
Product
“a thing or person that is the result of an action or process”
https://www.google.co.uk/search?q=define+product
![Page 48: Nimble positioning: strategy and governance for digital By: Stephen Emmott (UK), J. Boye](https://reader031.vdocument.in/reader031/viewer/2022020218/55a9e5a81a28abcd0b8b465f/html5/thumbnails/48.jpg)
Service
“a system supplying a public need such as transport, communications, or utilities such as electricity and water”
https://www.google.co.uk/search?q=define+service
![Page 49: Nimble positioning: strategy and governance for digital By: Stephen Emmott (UK), J. Boye](https://reader031.vdocument.in/reader031/viewer/2022020218/55a9e5a81a28abcd0b8b465f/html5/thumbnails/49.jpg)
Key point
Products and services often deliver on aims and objectives and are therefore a proxy for these at the functional level.
![Page 50: Nimble positioning: strategy and governance for digital By: Stephen Emmott (UK), J. Boye](https://reader031.vdocument.in/reader031/viewer/2022020218/55a9e5a81a28abcd0b8b465f/html5/thumbnails/50.jpg)
![Page 51: Nimble positioning: strategy and governance for digital By: Stephen Emmott (UK), J. Boye](https://reader031.vdocument.in/reader031/viewer/2022020218/55a9e5a81a28abcd0b8b465f/html5/thumbnails/51.jpg)
Business Model Canvas
https://strategyzer.com/canvas
![Page 52: Nimble positioning: strategy and governance for digital By: Stephen Emmott (UK), J. Boye](https://reader031.vdocument.in/reader031/viewer/2022020218/55a9e5a81a28abcd0b8b465f/html5/thumbnails/52.jpg)
Business Model Canvas
https://strategyzer.com/canvas
![Page 53: Nimble positioning: strategy and governance for digital By: Stephen Emmott (UK), J. Boye](https://reader031.vdocument.in/reader031/viewer/2022020218/55a9e5a81a28abcd0b8b465f/html5/thumbnails/53.jpg)
Value Proposition Canvas
https://strategyzer.com/canvas
![Page 54: Nimble positioning: strategy and governance for digital By: Stephen Emmott (UK), J. Boye](https://reader031.vdocument.in/reader031/viewer/2022020218/55a9e5a81a28abcd0b8b465f/html5/thumbnails/54.jpg)
Business Model Canvas
https://strategyzer.com/canvas
![Page 55: Nimble positioning: strategy and governance for digital By: Stephen Emmott (UK), J. Boye](https://reader031.vdocument.in/reader031/viewer/2022020218/55a9e5a81a28abcd0b8b465f/html5/thumbnails/55.jpg)
Exercise (30 mins)
Identify one person’s key challenge that is shared by or interest to all and map out the aims and objectives that stem from this.
Method: pass the paper + group session using mindmap.
![Page 56: Nimble positioning: strategy and governance for digital By: Stephen Emmott (UK), J. Boye](https://reader031.vdocument.in/reader031/viewer/2022020218/55a9e5a81a28abcd0b8b465f/html5/thumbnails/56.jpg)
Exercise (15 mins)
Identify the current assets available to deliver against the objectives.
Method: group exercise using mindmap.
![Page 57: Nimble positioning: strategy and governance for digital By: Stephen Emmott (UK), J. Boye](https://reader031.vdocument.in/reader031/viewer/2022020218/55a9e5a81a28abcd0b8b465f/html5/thumbnails/57.jpg)
Exercise (15 mins)
Identify the activities carried out by or using the assets.
Method: group session using spreadsheet.
![Page 58: Nimble positioning: strategy and governance for digital By: Stephen Emmott (UK), J. Boye](https://reader031.vdocument.in/reader031/viewer/2022020218/55a9e5a81a28abcd0b8b465f/html5/thumbnails/58.jpg)
Exercise (10 mins)
Map the activities to objectives.
Method: group exercise using spreadsheet.
![Page 59: Nimble positioning: strategy and governance for digital By: Stephen Emmott (UK), J. Boye](https://reader031.vdocument.in/reader031/viewer/2022020218/55a9e5a81a28abcd0b8b465f/html5/thumbnails/59.jpg)
Exercise (30 mins)
Identify changes to activities and assets required.
Method: group exercise using spreadsheet.
![Page 60: Nimble positioning: strategy and governance for digital By: Stephen Emmott (UK), J. Boye](https://reader031.vdocument.in/reader031/viewer/2022020218/55a9e5a81a28abcd0b8b465f/html5/thumbnails/60.jpg)
![Page 61: Nimble positioning: strategy and governance for digital By: Stephen Emmott (UK), J. Boye](https://reader031.vdocument.in/reader031/viewer/2022020218/55a9e5a81a28abcd0b8b465f/html5/thumbnails/61.jpg)
![Page 62: Nimble positioning: strategy and governance for digital By: Stephen Emmott (UK), J. Boye](https://reader031.vdocument.in/reader031/viewer/2022020218/55a9e5a81a28abcd0b8b465f/html5/thumbnails/62.jpg)
Conclusions
● Strategy equates with position and being able to change position.
● Position is defined by activities and assets.● Aims and objectives seek to indicate the new
position that delivers gains versus pains.
![Page 63: Nimble positioning: strategy and governance for digital By: Stephen Emmott (UK), J. Boye](https://reader031.vdocument.in/reader031/viewer/2022020218/55a9e5a81a28abcd0b8b465f/html5/thumbnails/63.jpg)
Strategy?
My take:
“Attain and maintain a space (position) that is near to gain but far from pain, in order to maximise benefit and minimise detriment.”
![Page 64: Nimble positioning: strategy and governance for digital By: Stephen Emmott (UK), J. Boye](https://reader031.vdocument.in/reader031/viewer/2022020218/55a9e5a81a28abcd0b8b465f/html5/thumbnails/64.jpg)
Next steps after this tutorial1. Richard Rumelt’s lecture at LSE titled after his book “Good Strategy/Bad Strategy: the difference
and why it matters” - see https://www.youtube.com/watch?v=UZrTl16hZdk
2. “What is Strategy?” by Michael Porter - see http://hbr.org/product/what-is-strategy/an/96608-PDF-ENG
3. Jeff Bezoz's “1997 letter to shareholders” - see http://benhorowitz.files.wordpress.com/2010/05/amzn_shareholder-letter-20072.pdf
4. Business Model Canvas and Value Proposition Canvas, Strategyzer - see https://strategyzer.com/canvas
And if you can make the time:5. “Good Strategy/Bad Strategy: the difference and why it matters” by Richard Rumelt - see http:
//goodbadstrategy.com/