Download - Non-profit blogs: two perspectives
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Non-profit blogs- two perspectives -
ConnectingUp conference, May 2008
Emily Turner Philanthropy Australia
Priscilla Brice-WellerANTaR
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Both have limited ICT staff & limited funding
Who we are – different organisations
Sector-specific support Raising public awareness
Member-driven Cause-driven
Information dissemination Campaigning
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Different purpose & approach STAGE 1: PLANNING
Making existing information more accessible
Increasing public awareness
Amplifying our existing voice
Giving other people a voice
Why should we have a blog?
We should have a blog.RSS made simple, subscription-friendly
‘Traditional’ blog (casual)
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Same tools & workflow STAGE 1: PLANNING
Multi-author, comment-friendly
Dynamic addition to organisation-voiced website
Both value open-source software, Wordpress: cheap, flexible, easy, multi-featured.
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The Bloggers STAGE 2: DEPLOYING
Both set out with minimal (achievable) goals & guidelines
News feed, managed by webmaster
Opinion pieces, guest bloggers invited
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Finding an Audience STAGE 2: DEPLOYING
Used to better serve existing constituents
Used to seek new sympathisers
Making use of social networks to alert new
audiences
Allowing existing audience to discover enhanced services
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Results
Lots of visitors
STAGE 3: ANALYSIS
Achieving & expanding initial aims
Not yet achieving initial aims
Lots of subscribers, most by email
Live since January 2007 Live since January 2008
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What we’ve learnt STAGE 3: ANALYSIS
EMILY
PRISCILLA
Success leads to internal organisational changes – more confidence in ICT
Understanding that changes don’t
happen overnight
More work is required to assess how to engage both audiences and authors in the manner intended
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Now, check out our blogs!
Priscilla Brice-WellerOnline Campaigner
ANTaR: antar.org.au/blogPersonal blog: solidariti.com
Emily TurnerWeb & Communications AdministratorPhilanthropy Aus:
blog.philanthropy.org.auPersonal blog: worldgrowswide.net