non-profit blogs: two perspectives
TRANSCRIPT
Non-profit blogs- two perspectives -
ConnectingUp conference, May 2008
Emily Turner Philanthropy Australia
Priscilla Brice-WellerANTaR
Both have limited ICT staff & limited funding
Who we are – different organisations
Sector-specific support Raising public awareness
Member-driven Cause-driven
Information dissemination Campaigning
Different purpose & approach STAGE 1: PLANNING
Making existing information more accessible
Increasing public awareness
Amplifying our existing voice
Giving other people a voice
Why should we have a blog?
We should have a blog.RSS made simple, subscription-friendly
‘Traditional’ blog (casual)
Same tools & workflow STAGE 1: PLANNING
Multi-author, comment-friendly
Dynamic addition to organisation-voiced website
Both value open-source software, Wordpress: cheap, flexible, easy, multi-featured.
The Bloggers STAGE 2: DEPLOYING
Both set out with minimal (achievable) goals & guidelines
News feed, managed by webmaster
Opinion pieces, guest bloggers invited
Finding an Audience STAGE 2: DEPLOYING
Used to better serve existing constituents
Used to seek new sympathisers
Making use of social networks to alert new
audiences
Allowing existing audience to discover enhanced services
Results
Lots of visitors
STAGE 3: ANALYSIS
Achieving & expanding initial aims
Not yet achieving initial aims
Lots of subscribers, most by email
Live since January 2007 Live since January 2008
What we’ve learnt STAGE 3: ANALYSIS
EMILY
PRISCILLA
Success leads to internal organisational changes – more confidence in ICT
Understanding that changes don’t
happen overnight
More work is required to assess how to engage both audiences and authors in the manner intended
Now, check out our blogs!
Priscilla Brice-WellerOnline Campaigner
ANTaR: antar.org.au/blogPersonal blog: solidariti.com
Emily TurnerWeb & Communications AdministratorPhilanthropy Aus:
blog.philanthropy.org.auPersonal blog: worldgrowswide.net