Download - Nordstrom
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Deck the Halls With
NORDSTROMThis Holiday
Season
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Agenda:• Big Idea• Target Audience• Key Performance Indicators• Strategy/ Measuring Goals • Budget• Summary
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Big Idea: Deck the Halls With Nordstrom this Holiday Season
Goal: To Increase Holiday Sales by 50% over last holiday season
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“The Shopper”
30-60 Year Old Women
Middle to Upper
Class
Family Oriented
Fashion Forward
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Strategy/ Measuring Goals: Social Media
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Our “Deck the Halls With
Nordstrom” Page
:
Key Performance Indicator:
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Key Performance Indicator:
#NordstromHolidayDeals#DeckTheHallsNordstrom
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Measuring Goals:Facebook AdsTwitter Ads
Promoted Account AdsGoogle Adwords
Pay Per Click
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Budget
=
Ad Agency $80,000
Twitter Ads $15,000
Facebook Ads $9,200
Google Adwords $610
= $104, 810
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Summary:• Goal: To increase sales by 50%
from last holiday season• Target Audience: • Middle- Aged, Middle/Upper
Class Mom• Strategy/ Measuring Goals:
Through Social Media• Facebook, Twitter, Adwords
• Key Performance Indicators:• “Likes” and hashtags