Deck the Halls With

NORDSTROMThis Holiday

Season

Agenda:• Big Idea• Target Audience• Key Performance Indicators• Strategy/ Measuring Goals • Budget• Summary

Big Idea: Deck the Halls With Nordstrom this Holiday Season

Goal: To Increase Holiday Sales by 50% over last holiday season

“The Shopper”

30-60 Year Old Women

Middle to Upper

Class

Family Oriented

Fashion Forward

Strategy/ Measuring Goals: Social Media

Our “Deck the Halls With

Nordstrom” Page

:

Key Performance Indicator:

Key Performance Indicator:

#NordstromHolidayDeals#DeckTheHallsNordstrom

Measuring Goals:Facebook AdsTwitter Ads

Promoted Account AdsGoogle Adwords

Pay Per Click

Budget

=

Ad Agency $80,000

Twitter Ads $15,000

Facebook Ads $9,200

Google Adwords $610

= $104, 810

Summary:• Goal: To increase sales by 50%

from last holiday season• Target Audience: • Middle- Aged, Middle/Upper

Class Mom• Strategy/ Measuring Goals:

Through Social Media• Facebook, Twitter, Adwords

• Key Performance Indicators:• “Likes” and hashtags