![Page 1: Notes: 1.Cool FM transmission area – est. universe 1,003,000 2.Downtown transmission area – est. universe 1,460,000 3.*Q Network – est. universe 619,000](https://reader035.vdocument.in/reader035/viewer/2022072008/56649d745503460f94a54ee0/html5/thumbnails/1.jpg)
Notes:1. Cool FM transmission area – est. universe 1,003,0002. Downtown transmission area – est. universe 1,460,0003. *Q Network – est. universe 619,000.4. U105 transmission area – est. universe 889,0005. Citybeat transmission area – est. universe 567,000
Commercial Radio Listenership - Northern IrelandCumulative Weekly Audience (Reach)
RAJAR Period Ending September 2014. Base: IR Region Ulster TSA Reporting period 6 Month *Most stations do not cover the whole TSA apart from those indicated ***
(All Adults Estimated Universe 1,478,000)
Station
WeeklyReach(000)
Weekly Reach (%)
AverageHours
Weekly Reach in
own TSA%
All Radio 1,309 89 20.4 89
Downtown & Cool 594 40 8.6 41
Downtown Radio 269 18 8.6 18
97.4 Cool FM 372 25 7.5 37
Citybeat 96.7/102.5FM 127 9 6.3 22
Q Network 117 8 7.6 19
talkSPORT (Regional)*** 102 7 4.5 7
Classic FM (N Ireland)*** 89 6 4.9 7
U105 193 13 8.8 22
![Page 2: Notes: 1.Cool FM transmission area – est. universe 1,003,000 2.Downtown transmission area – est. universe 1,460,000 3.*Q Network – est. universe 619,000](https://reader035.vdocument.in/reader035/viewer/2022072008/56649d745503460f94a54ee0/html5/thumbnails/2.jpg)
NI Radio Listenership Q2 2014% Profile
Station 15-24 25-34 35-44 45-54 55+ Total
Downtown & Cool 24% 22% 16% 19% 19% 100
Downtown Radio 14% 15% 13% 22% 36% 100
97.4 Cool FM 30% 28% 19% 16% 6% 100
Citybeat 96.7/102.5FM 26% 26% 21% 20% 7% 100
Q Network 18% 24% 21% 18% 19% 100
talkSPORT (Ulster)*** 27% 25% 21% 14% 13% 100
Classic FM (N Ireland)*** 9% 14% 15% 10% 52% 100
U105 12% 18% 15% 24% 31% 100
RAJAR Period Ending 14th September 2014. Base: IR Region Ulster TSA Reporting period: 6 Month Note: Stations do not cover the whole TSA apart from those indicated ***
(All Adults Estimated Universe 1,478,000)
![Page 3: Notes: 1.Cool FM transmission area – est. universe 1,003,000 2.Downtown transmission area – est. universe 1,460,000 3.*Q Network – est. universe 619,000](https://reader035.vdocument.in/reader035/viewer/2022072008/56649d745503460f94a54ee0/html5/thumbnails/3.jpg)
Commercial BBC
All Radio Provincewide:Weekly Reach
Source: Rajar 2014 Q3 Downtown Radio TSA. *Stations marked with an asterisk do not cover the whole of this Total Survey Area.
951
594
372
269193
127 114 101 8914
918
525
335
213140 127
30
![Page 4: Notes: 1.Cool FM transmission area – est. universe 1,003,000 2.Downtown transmission area – est. universe 1,460,000 3.*Q Network – est. universe 619,000](https://reader035.vdocument.in/reader035/viewer/2022072008/56649d745503460f94a54ee0/html5/thumbnails/4.jpg)
Local National
Commercial Radio ProvincewideWeekly Reach
Source: Rajar 2014 Q3 Downtown Radio TSA. *Stations marked with an asterisk do not cover the whole of this Total Survey Area.
Cool F
M*
Downt
own
Radio
*U10
5
*City
beat
*Q N
etwor
k
talk
SPORT
Class
ic F
M
Absol
ute
Radio
372
269
193
127114
10189
14
![Page 5: Notes: 1.Cool FM transmission area – est. universe 1,003,000 2.Downtown transmission area – est. universe 1,460,000 3.*Q Network – est. universe 619,000](https://reader035.vdocument.in/reader035/viewer/2022072008/56649d745503460f94a54ee0/html5/thumbnails/5.jpg)
12%
23%
11%24%
31%
*Q Network*U105Citybeat*Cool FM*Downtown Radio
Commercial Radio Provincewide:
55%
Source: Rajar 2014 Q3 Downtown Radio TSA. *Stations marked with an asterisk do not cover the whole of this Total Survey Area. Total Hours Listened
Share (%) of Hoursamong local commercial radio competitors
![Page 6: Notes: 1.Cool FM transmission area – est. universe 1,003,000 2.Downtown transmission area – est. universe 1,460,000 3.*Q Network – est. universe 619,000](https://reader035.vdocument.in/reader035/viewer/2022072008/56649d745503460f94a54ee0/html5/thumbnails/6.jpg)
Source: RAJAR 2014 Q3 Downtown Radio TSA
ALL ADULTS 15+ 269,000ALL MEN 122,000
ALL WOMEN 147,00015 – 24 37,00025 – 34 41,00035 – 44 35,00045 – 54 60,00055+ 97,000ABC1 106,000C2DE 163,000
Downtown FMWeekly Reach
![Page 7: Notes: 1.Cool FM transmission area – est. universe 1,003,000 2.Downtown transmission area – est. universe 1,460,000 3.*Q Network – est. universe 619,000](https://reader035.vdocument.in/reader035/viewer/2022072008/56649d745503460f94a54ee0/html5/thumbnails/7.jpg)
ALL ADULTS 15+ 372,000ALL MEN 158,000
ALL WOMEN 214,00015 – 24 113,00025 – 34 106,00035 – 44 71,00045 – 54 60,00055+ 22,000ABC1 180,000C2DE 192,000
Cool FMWeekly Reach
Source: RAJAR 2014 Q3 Base: 97.4 Cool FM TSA
![Page 8: Notes: 1.Cool FM transmission area – est. universe 1,003,000 2.Downtown transmission area – est. universe 1,460,000 3.*Q Network – est. universe 619,000](https://reader035.vdocument.in/reader035/viewer/2022072008/56649d745503460f94a54ee0/html5/thumbnails/8.jpg)
Downtown & Cool FM CombinedWeekly Reach
RAJAR 2014 Q3 Downtown Radio TSA*Total Downtown (Bauer Northern Ireland) consists of Downtown Radio and 97.4 Cool FM
ALL ADULTS 15+ 594,000ALL MEN 257,500
ALL WOMEN 336,50015 – 24 140,00025 – 34 130,00035 – 44 98,00045 – 54 114,00055+ 112,000ABC1 267,000C2DE 327,000