Notes:1. Cool FM transmission area – est. universe 1,003,0002. Downtown transmission area – est. universe 1,460,0003. *Q Network – est. universe 619,000.4. U105 transmission area – est. universe 889,0005. Citybeat transmission area – est. universe 567,000
Commercial Radio Listenership - Northern IrelandCumulative Weekly Audience (Reach)
RAJAR Period Ending September 2014. Base: IR Region Ulster TSA Reporting period 6 Month *Most stations do not cover the whole TSA apart from those indicated ***
(All Adults Estimated Universe 1,478,000)
Station
WeeklyReach(000)
Weekly Reach (%)
AverageHours
Weekly Reach in
own TSA%
All Radio 1,309 89 20.4 89
Downtown & Cool 594 40 8.6 41
Downtown Radio 269 18 8.6 18
97.4 Cool FM 372 25 7.5 37
Citybeat 96.7/102.5FM 127 9 6.3 22
Q Network 117 8 7.6 19
talkSPORT (Regional)*** 102 7 4.5 7
Classic FM (N Ireland)*** 89 6 4.9 7
U105 193 13 8.8 22
NI Radio Listenership Q2 2014% Profile
Station 15-24 25-34 35-44 45-54 55+ Total
Downtown & Cool 24% 22% 16% 19% 19% 100
Downtown Radio 14% 15% 13% 22% 36% 100
97.4 Cool FM 30% 28% 19% 16% 6% 100
Citybeat 96.7/102.5FM 26% 26% 21% 20% 7% 100
Q Network 18% 24% 21% 18% 19% 100
talkSPORT (Ulster)*** 27% 25% 21% 14% 13% 100
Classic FM (N Ireland)*** 9% 14% 15% 10% 52% 100
U105 12% 18% 15% 24% 31% 100
RAJAR Period Ending 14th September 2014. Base: IR Region Ulster TSA Reporting period: 6 Month Note: Stations do not cover the whole TSA apart from those indicated ***
(All Adults Estimated Universe 1,478,000)
Commercial BBC
All Radio Provincewide:Weekly Reach
Source: Rajar 2014 Q3 Downtown Radio TSA. *Stations marked with an asterisk do not cover the whole of this Total Survey Area.
951
594
372
269193
127 114 101 8914
918
525
335
213140 127
30
Local National
Commercial Radio ProvincewideWeekly Reach
Source: Rajar 2014 Q3 Downtown Radio TSA. *Stations marked with an asterisk do not cover the whole of this Total Survey Area.
Cool F
M*
Downt
own
Radio
*U10
5
*City
beat
*Q N
etwor
k
talk
SPORT
Class
ic F
M
Absol
ute
Radio
372
269
193
127114
10189
14
12%
23%
11%24%
31%
*Q Network*U105Citybeat*Cool FM*Downtown Radio
Commercial Radio Provincewide:
55%
Source: Rajar 2014 Q3 Downtown Radio TSA. *Stations marked with an asterisk do not cover the whole of this Total Survey Area. Total Hours Listened
Share (%) of Hoursamong local commercial radio competitors
Source: RAJAR 2014 Q3 Downtown Radio TSA
ALL ADULTS 15+ 269,000ALL MEN 122,000
ALL WOMEN 147,00015 – 24 37,00025 – 34 41,00035 – 44 35,00045 – 54 60,00055+ 97,000ABC1 106,000C2DE 163,000
Downtown FMWeekly Reach
ALL ADULTS 15+ 372,000ALL MEN 158,000
ALL WOMEN 214,00015 – 24 113,00025 – 34 106,00035 – 44 71,00045 – 54 60,00055+ 22,000ABC1 180,000C2DE 192,000
Cool FMWeekly Reach
Source: RAJAR 2014 Q3 Base: 97.4 Cool FM TSA
Downtown & Cool FM CombinedWeekly Reach
RAJAR 2014 Q3 Downtown Radio TSA*Total Downtown (Bauer Northern Ireland) consists of Downtown Radio and 97.4 Cool FM
ALL ADULTS 15+ 594,000ALL MEN 257,500
ALL WOMEN 336,50015 – 24 140,00025 – 34 130,00035 – 44 98,00045 – 54 114,00055+ 112,000ABC1 267,000C2DE 327,000