notes: 1.cool fm transmission area – est. universe 1,003,000 2.downtown transmission area – est....

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Notes: 1. Cool FM transmission area – est. universe 1,003,000 2. Downtown transmission area – est. universe 1,460,000 3. *Q Network – est. universe 619,000. 4. U105 transmission area – est. universe 889,000 5. Citybeat transmission area – est. universe 567,000 Commercial Radio Listenership - Northern Ireland Cumulative Weekly Audience (Reach) RAJAR Period Ending September 2014. Base: IR Region Ulster TSA Reporting period 6 Month *Most stations do not cover the whole TSA apart from those indicated *** (All Adults Estimated Universe 1,478,000) Station Weekly Reach (000) Weekly Reach (%) Average Hours Weekly Reach in own TSA% All Radio 1,309 89 20.4 89 Downtown & Cool 594 40 8.6 41 Downtown Radio 269 18 8.6 18 97.4 Cool FM 372 25 7.5 37 Citybeat 96.7/102.5FM 127 9 6.3 22 Q Network 117 8 7.6 19 talkSPORT (Regional)*** 102 7 4.5 7 Classic FM (N Ireland)*** 89 6 4.9 7 U105 193 13 8.8 22

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Page 1: Notes: 1.Cool FM transmission area – est. universe 1,003,000 2.Downtown transmission area – est. universe 1,460,000 3.*Q Network – est. universe 619,000

Notes:1. Cool FM transmission area – est. universe 1,003,0002. Downtown transmission area – est. universe 1,460,0003. *Q Network – est. universe 619,000.4. U105 transmission area – est. universe 889,0005. Citybeat transmission area – est. universe 567,000

Commercial Radio Listenership - Northern IrelandCumulative Weekly Audience (Reach)

RAJAR Period Ending September 2014. Base: IR Region Ulster TSA Reporting period 6 Month *Most stations do not cover the whole TSA apart from those indicated ***

(All Adults Estimated Universe 1,478,000)

Station

WeeklyReach(000)

Weekly Reach (%)

AverageHours

Weekly Reach in

own TSA%

All Radio 1,309 89 20.4 89

Downtown & Cool 594 40 8.6 41

Downtown Radio 269 18 8.6 18

97.4 Cool FM 372 25 7.5 37

Citybeat 96.7/102.5FM 127 9 6.3 22

Q Network 117 8 7.6 19

talkSPORT (Regional)*** 102 7 4.5 7

Classic FM (N Ireland)*** 89 6 4.9 7

U105 193 13 8.8 22

Page 2: Notes: 1.Cool FM transmission area – est. universe 1,003,000 2.Downtown transmission area – est. universe 1,460,000 3.*Q Network – est. universe 619,000

NI Radio Listenership Q2 2014% Profile

Station 15-24 25-34 35-44 45-54 55+ Total

Downtown & Cool 24% 22% 16% 19% 19% 100

Downtown Radio 14% 15% 13% 22% 36% 100

97.4 Cool FM 30% 28% 19% 16% 6% 100

Citybeat 96.7/102.5FM 26% 26% 21% 20% 7% 100

Q Network 18% 24% 21% 18% 19% 100

talkSPORT (Ulster)*** 27% 25% 21% 14% 13% 100

Classic FM (N Ireland)*** 9% 14% 15% 10% 52% 100

U105 12% 18% 15% 24% 31% 100

RAJAR Period Ending 14th September 2014. Base: IR Region Ulster TSA Reporting period: 6 Month Note: Stations do not cover the whole TSA apart from those indicated ***

(All Adults Estimated Universe 1,478,000)

Page 3: Notes: 1.Cool FM transmission area – est. universe 1,003,000 2.Downtown transmission area – est. universe 1,460,000 3.*Q Network – est. universe 619,000

Commercial BBC

All Radio Provincewide:Weekly Reach

Source: Rajar 2014 Q3 Downtown Radio TSA. *Stations marked with an asterisk do not cover the whole of this Total Survey Area.

951

594

372

269193

127 114 101 8914

918

525

335

213140 127

30

Page 4: Notes: 1.Cool FM transmission area – est. universe 1,003,000 2.Downtown transmission area – est. universe 1,460,000 3.*Q Network – est. universe 619,000

Local National

Commercial Radio ProvincewideWeekly Reach

Source: Rajar 2014 Q3 Downtown Radio TSA. *Stations marked with an asterisk do not cover the whole of this Total Survey Area.

Cool F

M*

Downt

own

Radio

*U10

5

*City

beat

*Q N

etwor

k

talk

SPORT

Class

ic F

M

Absol

ute

Radio

372

269

193

127114

10189

14

Page 5: Notes: 1.Cool FM transmission area – est. universe 1,003,000 2.Downtown transmission area – est. universe 1,460,000 3.*Q Network – est. universe 619,000

12%

23%

11%24%

31%

*Q Network*U105Citybeat*Cool FM*Downtown Radio

Commercial Radio Provincewide:

55%

Source: Rajar 2014 Q3 Downtown Radio TSA. *Stations marked with an asterisk do not cover the whole of this Total Survey Area. Total Hours Listened

Share (%) of Hoursamong local commercial radio competitors

Page 6: Notes: 1.Cool FM transmission area – est. universe 1,003,000 2.Downtown transmission area – est. universe 1,460,000 3.*Q Network – est. universe 619,000

Source: RAJAR 2014 Q3 Downtown Radio TSA

ALL ADULTS 15+ 269,000ALL MEN 122,000

ALL WOMEN 147,00015 – 24 37,00025 – 34 41,00035 – 44 35,00045 – 54 60,00055+ 97,000ABC1 106,000C2DE 163,000

Downtown FMWeekly Reach

Page 7: Notes: 1.Cool FM transmission area – est. universe 1,003,000 2.Downtown transmission area – est. universe 1,460,000 3.*Q Network – est. universe 619,000

ALL ADULTS 15+ 372,000ALL MEN 158,000

ALL WOMEN 214,00015 – 24 113,00025 – 34 106,00035 – 44 71,00045 – 54 60,00055+ 22,000ABC1 180,000C2DE 192,000

Cool FMWeekly Reach

Source: RAJAR 2014 Q3 Base: 97.4 Cool FM TSA

Page 8: Notes: 1.Cool FM transmission area – est. universe 1,003,000 2.Downtown transmission area – est. universe 1,460,000 3.*Q Network – est. universe 619,000

Downtown & Cool FM CombinedWeekly Reach

RAJAR 2014 Q3 Downtown Radio TSA*Total Downtown (Bauer Northern Ireland) consists of Downtown Radio and 97.4 Cool FM

ALL ADULTS 15+ 594,000ALL MEN 257,500

ALL WOMEN 336,50015 – 24 140,00025 – 34 130,00035 – 44 98,00045 – 54 114,00055+ 112,000ABC1 267,000C2DE 327,000