Transcript
Page 1: November 15, 2013 - What's a PR person to do? Lessons from the Bleeding Edge of Digital PR

What’s a PR person to

do?Lessons from the bleeding edge

November 15

Victoria, BC

Page 2: November 15, 2013 - What's a PR person to do? Lessons from the Bleeding Edge of Digital PR
Page 3: November 15, 2013 - What's a PR person to do? Lessons from the Bleeding Edge of Digital PR
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I use my head and heart

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Digital changes everything

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Digital: the marketing game changer

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Crowdsource your logo: 99 designs

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Do these look similar?

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.

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Get the right partner(s)

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8 new practices for social media and the PR pro

Policy maker

Internal collaboration generator

Tech tester

Comms organizer

Pre-crisis doctor

Relationship analyzer

Reputation task master

Metrics master

http://www.deirdrebreakenridge.com/

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There are no easy answers

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How to succeed Be proactive. Don’t wait to be asked.

Start with good communication on the inside.

Test technology – always

Listen to be heard and to be relevant

You are always on

Build relationships by giving

Live the brand. Be the brand.

Be accountable.

http://www.deirdrebreakenridge.com/

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Questions?@chicken_scratch


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