november 15, 2013 - what's a pr person to do? lessons from the bleeding edge of digital pr

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What’s a PR person to do? Lessons from the bleeding edge November 15 Victoria, BC

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Topic: What's a PR professional to do? It's a murky, unclear future for PR professionals , but one thing is certain: permanent disruption as a transformational shift is happening right now and most of us are not paying attention. We promise our morning session will slam into you like a triple-shot of espresso. You'll laugh, you'll cry and we'll leave you wanting more. We'll share case studies and our personal stories about what it takes to survive and thrive in today's business environment. Most importantly, you'll learn about the 8 new eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world. Created for Canadian Public Relations Society Vancouver Island Chapter - Beyond the Hype Conference https://www.smore.com/jqn7

TRANSCRIPT

Page 1: November 15, 2013 - What's a PR person to do? Lessons from the Bleeding Edge of Digital PR

What’s a PR person to

do?Lessons from the bleeding edge

November 15

Victoria, BC

Page 2: November 15, 2013 - What's a PR person to do? Lessons from the Bleeding Edge of Digital PR

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I use my head and heart

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Digital changes everything

Page 13: November 15, 2013 - What's a PR person to do? Lessons from the Bleeding Edge of Digital PR

Digital: the marketing game changer

Page 14: November 15, 2013 - What's a PR person to do? Lessons from the Bleeding Edge of Digital PR

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Page 19: November 15, 2013 - What's a PR person to do? Lessons from the Bleeding Edge of Digital PR

Crowdsource your logo: 99 designs

Page 20: November 15, 2013 - What's a PR person to do? Lessons from the Bleeding Edge of Digital PR

Do these look similar?

Page 21: November 15, 2013 - What's a PR person to do? Lessons from the Bleeding Edge of Digital PR

.

Page 22: November 15, 2013 - What's a PR person to do? Lessons from the Bleeding Edge of Digital PR

Get the right partner(s)

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8 new practices for social media and the PR pro

Policy maker

Internal collaboration generator

Tech tester

Comms organizer

Pre-crisis doctor

Relationship analyzer

Reputation task master

Metrics master

http://www.deirdrebreakenridge.com/

http://www.deirdrebreakenridge.com/

http://www.deirdrebreakenridge.com/

Page 26: November 15, 2013 - What's a PR person to do? Lessons from the Bleeding Edge of Digital PR

There are no easy answers

Page 27: November 15, 2013 - What's a PR person to do? Lessons from the Bleeding Edge of Digital PR

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Page 34: November 15, 2013 - What's a PR person to do? Lessons from the Bleeding Edge of Digital PR

How to succeed Be proactive. Don’t wait to be asked.

Start with good communication on the inside.

Test technology – always

Listen to be heard and to be relevant

You are always on

Build relationships by giving

Live the brand. Be the brand.

Be accountable.

http://www.deirdrebreakenridge.com/

http://www.deirdrebreakenridge.com/

http://www.deirdrebreakenridge.com/

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Sites/apps to explore

http://www.smore.com

http://99designs.ca/

http://fiverr.com/

http://www.swiftly.com

http://www.crushpath.com

http://getpocket.com/

http://www.swayy.co/

https://about.me/

http://www.smore.com/

http://99designs.ca/

http://99designs.ca/

http://fiverr.com/

http://fiverr.com/

http://fiverr.com/

http://www.swiftly.com/

http://www.swiftly.com/

http://www.crushpath.com/

http://getpocket.com/

http://getpocket.com/

http://getpocket.com/

http://www.swayy.co/

http://www.swayy.co/

https://about.me/

https://about.me/

Page 39: November 15, 2013 - What's a PR person to do? Lessons from the Bleeding Edge of Digital PR

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