Business & Industry ConferenceNovember 19-20, 2019
Cobb Energy Performing Arts Centre, Atlanta
Event Codes: 13045, LS13045
November 19-20, 2019
Cobb Energy Performing Arts Centre, Atlanta, Ga.
Event Codes: 13045 (both days);
13046 (Tuesday Only); 13047 (Wednesday Only);
CPE Credit: 16 hours CPE with a possible 9.5 hours A&A
CPAs in business and industry have unique skills that go beyond fi nance and
accounting; you help create the fi nancial health of your business. Discuss
technical and professional issues facing corporate CPAs, allowing you to think
fast, respond quickly, and be aware of the many changes that lie ahead.
Business & IndustryConference
LIVE STREAM ATTENDANCELive Stream Event Codes: LS13045, LS13046 (Tuesday), LS13047 (Wednesday)
CPE Credit: 6.5 General and 9.5 hours A&A
Live stream allows you to attend the conference from your home, o� ce or
anywhere you can access the internet. You view the sessions in real time as
part of the audience and have interaction with other attendees via chat areas.
Sessions in the program indicated with the symbol are available to stream.
For more information or to register, visit http://bit.ly/Industry-19LS or call
404-504-2985 or 800-330-8889, Opt. 3.
7:15 - 8 a.m.
Continental Breakfast/Registration
8 - 8:05 a.m.
Welcome and Announcements
8:05 - 8:55 a.m.
A - State of Corporate Accounting/Economic Update
John Robertson, Federal Reserve Bank of Atlanta, Atlanta, Ga.
Discuss the economic outlook for the region and the nation.
8:55 - 9:05
Networking Break
9:05 - 10:20 a.m.
B - FASB for Industry Update (A&A)
Mike Cheng, CPA, Frazier & Deeter Foundation, Atlanta, Ga.
Receive an update on vital ongoing projects of the FASB, including a focus on private
company standards-setting and recent activities of the Private Company Council.
10:20 - 10:30 a.m.
Networking Break
10:30 - 11:45 a.m.
C1 - Excel Deep Dive: Data Analysis (A&A)
Chris Menard, Chris Menard Training, Stockbridge, Ga.
Covered in this deep dive Excel session will be PivotTables and slicers. Map charts and
importing data from a website. The data types text and numbers will be covered, along
with the new dynamic array functions.
C2 - International Tax Policy
Simone Alting, Schwartz International, Atlanta, Ga.
Despite budget constraints and critical vacancies, the IRS continues to target
international issues and assert substantial penalties. Review the latest international
issues, cases and rulings to stay updated on the ever-changing area. Areas of focus
include FBAR violation, expanded foreign asset reporting duties, taxpayers who ceased
participation in voluntary disclosure programs, implementation of FATCA weapons,
deprivation of passports for tax debtors, automatic penalties for late information
returns, compliance initiatives targeting foreign investors in U.S. rental property, foreign
trusts, gifts to U.S. persons by expatriates and the new repatriation tax.
11:45 a.m. - 12:45 p.m.
Lunch
http://bit.ly/Industry-19
DAY ONE SCHEDULE: TUESDAY, NOVEMBER 19
12:45 - 1:35 p.m.
D1 - Excel Tips to Set You Apart from the Pack
Chris Menard Chris Menard Training, Stockbridge, Ga.
Discuss keyboard shortcuts, the new Ideas features, Stock and Geography data types
and tables.
D2 - Leases: Key Changes and Common Challenges (A&A)
Andrew McCown, LeaseQuery, Atlanta, Ga.
Review critical changes from prior guidance to new, including FASB 842, IFRS 16,
and GASB 87, and discuss common challenges faced while adopting the new rules. A
comprehensive example will highlight the impact the new standard will make on your
balance sheet.
1:35 - 1:50 p.m.
Networking Break
1:50 - 4:20 p.m.
E - To Catch a Thief: A Game of Frauds (A&A)
Kevin Cross, MST, EA, CPA, NTPI Fellow, Atlanta, Ga.
This fast-paced fraud presentation uses forensic accounting and fraud techniques to
detect and deter fraud. Receive tools to detect and preferably prevent fraud and learn
the di� erence between negligence and fraud, the alarming rise of fraud across all
industries, the statistics on who, what, when a fraudster strikes, and warning signals.
Deterrence vs. detection will be fl eshed out, and deterrence techniques unpacked.
Review the science of determining whether your people have “propensity for fraud.”
DAY TWO SCHEDULE: WEDNESDAY, NOVEMBER 20
7:15 - 8 a.m.
Continental Breakfast/Registration
8 - 8:05 a.m.
Welcome and Announcements
8:05 - 8:55 a.m.
F - BEYOND 2020: Political, Economic and Tech Trends That Will A� ect Your
Company In The Next Three Years And The Actions You Should Take
Gene Marks, CPA, The Marks Group PC, Bala Cynwyd, Pa.
The most successful business executives, owners, managers and leaders have this one
thing in common: they are always looking ahead. They’re executing their plans for
the current year. However, now they’re thinking of the years to come. How will they
navigate their company through potential economic downturns? What impact will the
2020 elections have on their company and industry? What investments should they
be making? What technologies should they be considering? If you’re a business leader,
then it’s your job also to be thinking ahead.
8:55 - 9:05 a.m.
Networking Break
9:05 - 10:20 a.m.
G - Corporate Update: Federal and the Impact on Georgia Filings
Art Auerbach, CPA, CGMA, Atlanta, Ga.
Items that will be covered include late depreciation changes for automobiles and
ability to change election on Section 168 bonus. Cover late depreciation changes
for automobiles and ability to change election on Section 168 bonus and discuss
enforcement of the independent contractor versus employee situation, which has
become an IRS campaign. Further, review the fi ling of Form 1099 MISC or Form 1099
NEC, the interpretation of the hosting ethics and how it a� ects tax work, increased
enforcement of the ACA and making sure all forms and boxes are complete and a
new campaign on foreign accounts including the recently started campaign regarding
virtual currency.
10:20 - 10:30 a.m.
Networking Break
10:30 - 11:45 a.m.
H - Wayfair: A Year After the Supreme Court’s Decision
Nadine Adams, Porter Keadle Moore, LLC, Atlanta, Ga.
Pat Tuley, Porter Keadle Moore, LLC, Atlanta, Ga.
The Wayfair ruling has changed the landscape of state sales taxation, and with it brings
on a fl urry of changes and new activity across state jurisdictions as well as confusion
to those a� ected. Take a look at the Wayfair Decision, how states have responded and
how the decision impacts businesses. Also, they will be diving into all the unresolved
questions the Wayfair case has brought.
11:45 a.m. - 12:45 p.m.
Lunch
12:45 – 2 p.m.
I1 - No Risk = No Reward: Successful Risk Management (A&A)
Jennifer Elder, CPA, CMA, CIA, CFF, CGMA, Business Learning Institute, Towson, Md.
Successful organizations “know when to hold’em and know when to fold’em” – when
to take calculated risks. The risk from all directions – strategic, economic, market,
suppliers, customers, workforce, political, regulatory, technological, social and
environmental – bombards organizations. Not all risks are equal; how do you determine
which risks to take, ones to ignore, and which to mitigate? Review tips and techniques
for identifying risks (and opportunities), evaluating their severity and mitigating
strategies.
I2 - Rethinking Performance: Turning Talent Into Performance
Ashley Freeman, ADP Small Business Services Atlanta, Atlanta, Ga.
Denise Biehl, ADP Major Accounts Atlanta, Atlanta, Ga.
How are cutting-edge organizations increasing business success and growth with
talent activation? These organizations aren’t just motivating their talent; they’re
activating their talent to increase the ROI on their people investment. How do we
create the conditions in which our people cand be at their best? How do we get
them genuinely engaged in their roles at work? Discuss how to transform individual,
natural talent into extraordinary performance and how to create a culture that
develops better leaders, higher engagement and more performance. Review
how performance and engagement happens or fails to occur on teams and how
performance management comprises two distinct areas.
2 - 2:15 p.m.
Networking Break
2:15 - 3:05 p.m.
J1 - A Robot for Every Accountant: The Next Phase in Robotics Process
Automation (RPA)
Tolu Akin, CPA, IFRS, PMP, Chicago, Ill.
Robotics Process Automation (RPA) has come a long way since it was fi rst adopted
as a point solution by business process outsourcing companies to compensate for
the diminishing yields of labor arbitrage extracted from o� shoring. Since those
early days, RPA has now become mainstream. A new spectrum of possibilities for
RPA is rapidly emerging with the convergence of RPA and artifi cial intelligence.
Cover a conceptual overview of RPA, review of contemporary use cases and
insights into developing an RPA implementation roadmap.
J2 - Through the Looking Glass: Insightful Financial Analysis (A&A)
Jennifer Elder, CPA, CMA, CIA, CFF, CGMA, Business Learning Institute, Towson, Md.
Sure you’re an expert at crunching the numbers and analyzing results, but does
your organization give your reports the respect they deserve? Learn how to get
your leaders and managers to pay attention to you and what you have to say. Learn
a six-step process to turn ho-hum analysis into insightful wisdom.
3:10 - 4:25 p.m.
K1 - Identifying Cyber Risk and Risk Transfer Through Insurance (A&A)
Sean Donahue, Beecher Carlson Insurance Services, LLC, New York, NY
With the increase in cyber attacks, cyber risk management has become a top
business priority. Identify the use of data and technology and the fi nancial risk
associated with downtime or disclosure, which leads to the transfer of risk to a third
party.
K2 - Investment Outlook
Dennis Covington, CFP Capital Directions, Atlanta, Ga.
Explore the current investing “playing fi eld” and overall economic growth. Focus on
global investment opportunities and specifi c industry outlooks.
REGISTRATION
Cancellation Policy: Cancellations/Transfers made up to three weeks before the seminar or conference will not incur an administration fee. Cancellations/Transfers made during the Standard Fee time frame are subject to a $50 administration fee. Cancellations/Transfers made within three business days are subject to a $100 administration fee for members; $150 for nonmembers. Cancellations/No shows on the date of the event forfeit the entire registration fee. No refunds or transfers of course fee will be made after the date of the event.
Event Code: 13045, 13046, 13047
Turn Form Over for Breakout Session Selections & Payment Information
Name MI Last Member #
Company/Firm Name
Address
City State Zip
Phone Email
Check here if registration includes a change of address:
PRICING INFORMATION
Course Number MemberEarly Fee
Member StandardMember Late Fee
Nonmember Early Fee
Nonmember StandardNonmember Late Fee
13045 - Both Days $440 by 10/29$500 by 11/16$540 after 11/16
$540 by 10/29$600 by 11/16$640 after 11/16
13046 - Tuesday Only $280 by 10/29$340 by 11/16$380 after 11/16
$380 by 10/29$440 by 11/16$480 after 11/16
13047 - Wednesday Only $280 by 10/30$340 by 11/17$380 after 11/17
$380 by 10/30$440 by 11/17$480 after 11/17
LS13045 - Both Days $440 by 10/29$500 by 11/16$540 after 11/16
$540 by 10/29$600 by 11/16$640 after 11/16
LS13046 - Tuesday $280 by 10/29$340 by 11/16$380 after 11/16
$380 by 10/29$440 by 11/16$480 after 11/16
LS13047 - Wednesday $280 by 10/30$340 by 11/17$380 after 11/17
$380 by 10/30$440 by 11/17$480 after 11/17
ONLINE registration available at www.gscpa.org
CALL GSCPA CPE Department at 404-504-2985 or 800-330-8889, Opt. 3 to place
a credit card order
MAIL your completed registration with credit card information or check made payable to
The Georgia Society of CPAs to: The Georgia Society of CPAs
Six Concourse Parkway, Suite 800
Atlanta, GA 30328
REGISTER TODAY!
PAYMENT INFORMATION
Card Number Expiration Date
Name as it appears on card
Signature
Use Money on Account
Check for $___________ made payable to The Georgia Society of CPAs
Amount to charge credit card $___________ Personal Card OR Company Card
Discover MasterCard AmEx Visa
BREAKOUT SESSIONSTUESDAY, NOVEMBER 19
10:30 - 11:45 a.m.
C1 - Excel Deep Dive: Data Analysis (Possible A&A)
C2 - International Tax Policy
12:45 - 1:35 p.m.
D1 - Excel Tips to Set You Apart from the Pack
D2 - Leases: Key Changes and Common Challenges (A&A)
WEDNESDAY, NOVEMBER 20
12:45 - 2 p.m.
I1 - No Risk = No Reward: Successful Risk Management (A&A)
I2 - Rethinking Performance: Turning Talent Into Performance
2:15 - 3:05 p.m.
J1 - A Robot for Every Accountant: The Next Phase in Robotics
Process Automation (RPA)
J2 - Through the Looking Glass: Insightful Financial Analysis (A&A)
3:15 - 4:35 p.m.
K1 - Identifying Cyber Risk and Risk Transfer Through Insurance (A&A)
K2 - Investment Outlook
Choose one session per time slot
In Person Attendance OR LiveStream Attendance
MATERIALSThe Business and Industry Conference is a paperless conference and all materials will be
available electronically as PDFs. Materials will be available to download in advance and
participants will receive an email when they are available.
For more information on eMaterials visit: ematerials.gscpa.org.
If you have a specifi c dietary or other need, please contact the CPE Department at least one
week prior to the conference at 404-504-2985 or 800-330-8889, Opt. 3.
If you have special needs under the Americans with Disabilities Act, please attach a
written description or call 404-504-2985 or 800-330-8889, Opt. 3.
ITEMS TO NOTE
HOTELEmbassy Suites by Hilton Atlanta Galleria
2815 Akers Mill Rd SE, Atlanta, Ga. 30339
770-984-9300 | Website: www.bit.ly/BI-hotel
Please mention GSCPA when making your reservation.
GSCPA does not have a room block established at any hotel.
TASK FORCECarla Maples, CPA, Taylor English Duma LLP, Atlanta, Ga
Lynn Flanders, Cobb Galleria Centre, Atlanta, Ga.
Patrick Hill, CPA, CGMA, Home Depot, Atlanta, Ga.
Mark Jordan, CGMA, Federal Reserve Bank of Atlanta, Atlanta, Ga.
Kevin Cross, MST, EA, CPA, NTPI Fellow, Atlanta, Ga.
Jennifer Pryor, CPA, CGMA, SEDC, Atlanta, Ga.
Marika Ponton, CPA, CFE, Floor Coverings International Intown, Atlanta, Ga
FACILITYCobb Energy Performing Arts Centre
2800 Cobb Galleria Parkway
Atlanta, Ga. 30339
770-916-2800
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