Business & Industry ConferenceNovember 19-20, 2019

Cobb Energy Performing Arts Centre, Atlanta

Event Codes: 13045, LS13045

November 19-20, 2019

Cobb Energy Performing Arts Centre, Atlanta, Ga.

Event Codes: 13045 (both days);

13046 (Tuesday Only); 13047 (Wednesday Only);

CPE Credit: 16 hours CPE with a possible 9.5 hours A&A

CPAs in business and industry have unique skills that go beyond fi nance and

accounting; you help create the fi nancial health of your business. Discuss

technical and professional issues facing corporate CPAs, allowing you to think

fast, respond quickly, and be aware of the many changes that lie ahead.

Business & IndustryConference

LIVE STREAM ATTENDANCELive Stream Event Codes: LS13045, LS13046 (Tuesday), LS13047 (Wednesday)

CPE Credit: 6.5 General and 9.5 hours A&A

Live stream allows you to attend the conference from your home, o� ce or

anywhere you can access the internet. You view the sessions in real time as

part of the audience and have interaction with other attendees via chat areas.

Sessions in the program indicated with the symbol are available to stream.

For more information or to register, visit http://bit.ly/Industry-19LS or call

404-504-2985 or 800-330-8889, Opt. 3.

7:15 - 8 a.m.

Continental Breakfast/Registration

8 - 8:05 a.m.

Welcome and Announcements

8:05 - 8:55 a.m.

A - State of Corporate Accounting/Economic Update

John Robertson, Federal Reserve Bank of Atlanta, Atlanta, Ga.

Discuss the economic outlook for the region and the nation.

8:55 - 9:05

Networking Break

9:05 - 10:20 a.m.

B - FASB for Industry Update (A&A)

Mike Cheng, CPA, Frazier & Deeter Foundation, Atlanta, Ga.

Receive an update on vital ongoing projects of the FASB, including a focus on private

company standards-setting and recent activities of the Private Company Council.

10:20 - 10:30 a.m.

Networking Break

10:30 - 11:45 a.m.

C1 - Excel Deep Dive: Data Analysis (A&A)

Chris Menard, Chris Menard Training, Stockbridge, Ga.

Covered in this deep dive Excel session will be PivotTables and slicers. Map charts and

importing data from a website. The data types text and numbers will be covered, along

with the new dynamic array functions.

C2 - International Tax Policy

Simone Alting, Schwartz International, Atlanta, Ga.

Despite budget constraints and critical vacancies, the IRS continues to target

international issues and assert substantial penalties. Review the latest international

issues, cases and rulings to stay updated on the ever-changing area. Areas of focus

include FBAR violation, expanded foreign asset reporting duties, taxpayers who ceased

participation in voluntary disclosure programs, implementation of FATCA weapons,

deprivation of passports for tax debtors, automatic penalties for late information

returns, compliance initiatives targeting foreign investors in U.S. rental property, foreign

trusts, gifts to U.S. persons by expatriates and the new repatriation tax.

11:45 a.m. - 12:45 p.m.

Lunch

http://bit.ly/Industry-19

DAY ONE SCHEDULE: TUESDAY, NOVEMBER 19

12:45 - 1:35 p.m.

D1 - Excel Tips to Set You Apart from the Pack

Chris Menard Chris Menard Training, Stockbridge, Ga.

Discuss keyboard shortcuts, the new Ideas features, Stock and Geography data types

and tables.

D2 - Leases: Key Changes and Common Challenges (A&A)

Andrew McCown, LeaseQuery, Atlanta, Ga.

Review critical changes from prior guidance to new, including FASB 842, IFRS 16,

and GASB 87, and discuss common challenges faced while adopting the new rules. A

comprehensive example will highlight the impact the new standard will make on your

balance sheet.

1:35 - 1:50 p.m.

Networking Break

1:50 - 4:20 p.m.

E - To Catch a Thief: A Game of Frauds (A&A)

Kevin Cross, MST, EA, CPA, NTPI Fellow, Atlanta, Ga.

This fast-paced fraud presentation uses forensic accounting and fraud techniques to

detect and deter fraud. Receive tools to detect and preferably prevent fraud and learn

the di� erence between negligence and fraud, the alarming rise of fraud across all

industries, the statistics on who, what, when a fraudster strikes, and warning signals.

Deterrence vs. detection will be fl eshed out, and deterrence techniques unpacked.

Review the science of determining whether your people have “propensity for fraud.”

DAY TWO SCHEDULE: WEDNESDAY, NOVEMBER 20

7:15 - 8 a.m.

Continental Breakfast/Registration

8 - 8:05 a.m.

Welcome and Announcements

8:05 - 8:55 a.m.

F - BEYOND 2020: Political, Economic and Tech Trends That Will A� ect Your

Company In The Next Three Years And The Actions You Should Take

Gene Marks, CPA, The Marks Group PC, Bala Cynwyd, Pa.

The most successful business executives, owners, managers and leaders have this one

thing in common: they are always looking ahead. They’re executing their plans for

the current year. However, now they’re thinking of the years to come. How will they

navigate their company through potential economic downturns? What impact will the

2020 elections have on their company and industry? What investments should they

be making? What technologies should they be considering? If you’re a business leader,

then it’s your job also to be thinking ahead.

8:55 - 9:05 a.m.

Networking Break

9:05 - 10:20 a.m.

G - Corporate Update: Federal and the Impact on Georgia Filings

Art Auerbach, CPA, CGMA, Atlanta, Ga.

Items that will be covered include late depreciation changes for automobiles and

ability to change election on Section 168 bonus. Cover late depreciation changes

for automobiles and ability to change election on Section 168 bonus and discuss

enforcement of the independent contractor versus employee situation, which has

become an IRS campaign. Further, review the fi ling of Form 1099 MISC or Form 1099

NEC, the interpretation of the hosting ethics and how it a� ects tax work, increased

enforcement of the ACA and making sure all forms and boxes are complete and a

new campaign on foreign accounts including the recently started campaign regarding

virtual currency.

10:20 - 10:30 a.m.

Networking Break

10:30 - 11:45 a.m.

H - Wayfair: A Year After the Supreme Court’s Decision

Nadine Adams, Porter Keadle Moore, LLC, Atlanta, Ga.

Pat Tuley, Porter Keadle Moore, LLC, Atlanta, Ga.

The Wayfair ruling has changed the landscape of state sales taxation, and with it brings

on a fl urry of changes and new activity across state jurisdictions as well as confusion

to those a� ected. Take a look at the Wayfair Decision, how states have responded and

how the decision impacts businesses. Also, they will be diving into all the unresolved

questions the Wayfair case has brought.

11:45 a.m. - 12:45 p.m.

Lunch

12:45 – 2 p.m.

I1 - No Risk = No Reward: Successful Risk Management (A&A)

Jennifer Elder, CPA, CMA, CIA, CFF, CGMA, Business Learning Institute, Towson, Md.

Successful organizations “know when to hold’em and know when to fold’em” – when

to take calculated risks. The risk from all directions – strategic, economic, market,

suppliers, customers, workforce, political, regulatory, technological, social and

environmental – bombards organizations. Not all risks are equal; how do you determine

which risks to take, ones to ignore, and which to mitigate? Review tips and techniques

for identifying risks (and opportunities), evaluating their severity and mitigating

strategies.

I2 - Rethinking Performance: Turning Talent Into Performance

Ashley Freeman, ADP Small Business Services Atlanta, Atlanta, Ga.

Denise Biehl, ADP Major Accounts Atlanta, Atlanta, Ga.

How are cutting-edge organizations increasing business success and growth with

talent activation? These organizations aren’t just motivating their talent; they’re

activating their talent to increase the ROI on their people investment. How do we

create the conditions in which our people cand be at their best? How do we get

them genuinely engaged in their roles at work? Discuss how to transform individual,

natural talent into extraordinary performance and how to create a culture that

develops better leaders, higher engagement and more performance. Review

how performance and engagement happens or fails to occur on teams and how

performance management comprises two distinct areas.

2 - 2:15 p.m.

Networking Break

2:15 - 3:05 p.m.

J1 - A Robot for Every Accountant: The Next Phase in Robotics Process

Automation (RPA)

Tolu Akin, CPA, IFRS, PMP, Chicago, Ill.

Robotics Process Automation (RPA) has come a long way since it was fi rst adopted

as a point solution by business process outsourcing companies to compensate for

the diminishing yields of labor arbitrage extracted from o� shoring. Since those

early days, RPA has now become mainstream. A new spectrum of possibilities for

RPA is rapidly emerging with the convergence of RPA and artifi cial intelligence.

Cover a conceptual overview of RPA, review of contemporary use cases and

insights into developing an RPA implementation roadmap.

J2 - Through the Looking Glass: Insightful Financial Analysis (A&A)

Jennifer Elder, CPA, CMA, CIA, CFF, CGMA, Business Learning Institute, Towson, Md.

Sure you’re an expert at crunching the numbers and analyzing results, but does

your organization give your reports the respect they deserve? Learn how to get

your leaders and managers to pay attention to you and what you have to say. Learn

a six-step process to turn ho-hum analysis into insightful wisdom.

3:10 - 4:25 p.m.

K1 - Identifying Cyber Risk and Risk Transfer Through Insurance (A&A)

Sean Donahue, Beecher Carlson Insurance Services, LLC, New York, NY

With the increase in cyber attacks, cyber risk management has become a top

business priority. Identify the use of data and technology and the fi nancial risk

associated with downtime or disclosure, which leads to the transfer of risk to a third

party.

K2 - Investment Outlook

Dennis Covington, CFP Capital Directions, Atlanta, Ga.

Explore the current investing “playing fi eld” and overall economic growth. Focus on

global investment opportunities and specifi c industry outlooks.

REGISTRATION

Cancellation Policy: Cancellations/Transfers made up to three weeks before the seminar or conference will not incur an administration fee. Cancellations/Transfers made during the Standard Fee time frame are subject to a $50 administration fee. Cancellations/Transfers made within three business days are subject to a $100 administration fee for members; $150 for nonmembers. Cancellations/No shows on the date of the event forfeit the entire registration fee. No refunds or transfers of course fee will be made after the date of the event.

Event Code: 13045, 13046, 13047

Turn Form Over for Breakout Session Selections & Payment Information

Name MI Last Member #

Company/Firm Name

Address

City State Zip

Phone Email

Check here if registration includes a change of address:

PRICING INFORMATION

Course Number MemberEarly Fee

Member StandardMember Late Fee

Nonmember Early Fee

Nonmember StandardNonmember Late Fee

13045 - Both Days $440 by 10/29$500 by 11/16$540 after 11/16

$540 by 10/29$600 by 11/16$640 after 11/16

13046 - Tuesday Only $280 by 10/29$340 by 11/16$380 after 11/16

$380 by 10/29$440 by 11/16$480 after 11/16

13047 - Wednesday Only $280 by 10/30$340 by 11/17$380 after 11/17

$380 by 10/30$440 by 11/17$480 after 11/17

LS13045 - Both Days $440 by 10/29$500 by 11/16$540 after 11/16

$540 by 10/29$600 by 11/16$640 after 11/16

LS13046 - Tuesday $280 by 10/29$340 by 11/16$380 after 11/16

$380 by 10/29$440 by 11/16$480 after 11/16

LS13047 - Wednesday $280 by 10/30$340 by 11/17$380 after 11/17

$380 by 10/30$440 by 11/17$480 after 11/17

ONLINE registration available at www.gscpa.org

CALL GSCPA CPE Department at 404-504-2985 or 800-330-8889, Opt. 3 to place

a credit card order

MAIL your completed registration with credit card information or check made payable to

The Georgia Society of CPAs to: The Georgia Society of CPAs

Six Concourse Parkway, Suite 800

Atlanta, GA 30328

REGISTER TODAY!

PAYMENT INFORMATION

Card Number Expiration Date

Name as it appears on card

Signature

Use Money on Account

Check for $___________ made payable to The Georgia Society of CPAs

Amount to charge credit card $___________ Personal Card OR Company Card

Discover MasterCard AmEx Visa

BREAKOUT SESSIONSTUESDAY, NOVEMBER 19

10:30 - 11:45 a.m.

C1 - Excel Deep Dive: Data Analysis (Possible A&A)

C2 - International Tax Policy

12:45 - 1:35 p.m.

D1 - Excel Tips to Set You Apart from the Pack

D2 - Leases: Key Changes and Common Challenges (A&A)

WEDNESDAY, NOVEMBER 20

12:45 - 2 p.m.

I1 - No Risk = No Reward: Successful Risk Management (A&A)

I2 - Rethinking Performance: Turning Talent Into Performance

2:15 - 3:05 p.m.

J1 - A Robot for Every Accountant: The Next Phase in Robotics

Process Automation (RPA)

J2 - Through the Looking Glass: Insightful Financial Analysis (A&A)

3:15 - 4:35 p.m.

K1 - Identifying Cyber Risk and Risk Transfer Through Insurance (A&A)

K2 - Investment Outlook

Choose one session per time slot

In Person Attendance OR LiveStream Attendance

MATERIALSThe Business and Industry Conference is a paperless conference and all materials will be

available electronically as PDFs. Materials will be available to download in advance and

participants will receive an email when they are available.

For more information on eMaterials visit: ematerials.gscpa.org.

If you have a specifi c dietary or other need, please contact the CPE Department at least one

week prior to the conference at 404-504-2985 or 800-330-8889, Opt. 3.

If you have special needs under the Americans with Disabilities Act, please attach a

written description or call 404-504-2985 or 800-330-8889, Opt. 3.

ITEMS TO NOTE

HOTELEmbassy Suites by Hilton Atlanta Galleria

2815 Akers Mill Rd SE, Atlanta, Ga. 30339

770-984-9300 | Website: www.bit.ly/BI-hotel

Please mention GSCPA when making your reservation.

GSCPA does not have a room block established at any hotel.

TASK FORCECarla Maples, CPA, Taylor English Duma LLP, Atlanta, Ga

Lynn Flanders, Cobb Galleria Centre, Atlanta, Ga.

Patrick Hill, CPA, CGMA, Home Depot, Atlanta, Ga.

Mark Jordan, CGMA, Federal Reserve Bank of Atlanta, Atlanta, Ga.

Kevin Cross, MST, EA, CPA, NTPI Fellow, Atlanta, Ga.

Jennifer Pryor, CPA, CGMA, SEDC, Atlanta, Ga.

Marika Ponton, CPA, CFE, Floor Coverings International Intown, Atlanta, Ga

FACILITYCobb Energy Performing Arts Centre

2800 Cobb Galleria Parkway

Atlanta, Ga. 30339

770-916-2800

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