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Objectives of Advertising Assignment
On slides 3 through 12, explain how the advertisement fulfills each
of the ad objectives, and provide the target audience of the ad.
The objectives can be found on the next slide.
**When finished, save this ppt. (using the “Save As” function) in your PhotoJ folder.**
![Page 2: Objectives of Advertising Assignment On slides 3 through 12, explain how the advertisement fulfills each of the ad objectives, and provide the target audience](https://reader030.vdocument.in/reader030/viewer/2022032705/56649d9d5503460f94a864a3/html5/thumbnails/2.jpg)
Ad Objectives1-Visual Interest: Get the consumers’ attention with a headline, photo,
statement, etc.
2-Mood: Relate to the consumers’ emotions.
3-Expression: Make your message clear to consumers.
4-Awareness: Make sure nothing distracts consumers from your message.
5-”Naturalness”: Build a connection between the consumer and your product.
6-Want/Need: Convince consumers that they must have your product because they need/want it.
Target Audience: The group of people for whom the ad is created.
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Ad #1• 1-Visual Interest: The ad is visually
interesting because…• • 2-Mood: The mood of the ad is…• • 3-Expression: What message is the
ad expressing? • • 4-Awareness: The…is distracting in
the ad. OR There is nothing distracting.
• • 5-”Naturalness”: The consumer
connects with the ad’s message by…• • 6-Want/Need: The ad convinces the
consumer to …by…
• The target audience is…
![Page 4: Objectives of Advertising Assignment On slides 3 through 12, explain how the advertisement fulfills each of the ad objectives, and provide the target audience](https://reader030.vdocument.in/reader030/viewer/2022032705/56649d9d5503460f94a864a3/html5/thumbnails/4.jpg)
Ad #2• 1-Visual Interest: The ad is visually
interesting because…• • 2-Mood: The mood of the ad is…• • 3-Expression: What message is the
ad expressing? • • 4-Awareness: The…is distracting in
the ad. OR There is nothing distracting.
• • 5-”Naturalness”: The consumer
connects with the ad’s message by…• • 6-Want/Need: The ad convinces the
consumer to …by…
• The target audience is…
![Page 5: Objectives of Advertising Assignment On slides 3 through 12, explain how the advertisement fulfills each of the ad objectives, and provide the target audience](https://reader030.vdocument.in/reader030/viewer/2022032705/56649d9d5503460f94a864a3/html5/thumbnails/5.jpg)
Ad #3• 1-Visual Interest: The ad is visually
interesting because…• • 2-Mood: The mood of the ad is…• • 3-Expression: What message is the
ad expressing? • • 4-Awareness: The…is distracting in
the ad. OR There is nothing distracting.
• • 5-”Naturalness”: The consumer
connects with the ad’s message by…• • 6-Want/Need: The ad convinces the
consumer to …by…
• The target audience is…
![Page 6: Objectives of Advertising Assignment On slides 3 through 12, explain how the advertisement fulfills each of the ad objectives, and provide the target audience](https://reader030.vdocument.in/reader030/viewer/2022032705/56649d9d5503460f94a864a3/html5/thumbnails/6.jpg)
Ad #4• 1-Visual Interest: The ad is visually
interesting because…• • 2-Mood: The mood of the ad is…• • 3-Expression: What message is the
ad expressing? • • 4-Awareness: The…is distracting in
the ad. OR There is nothing distracting.
• • 5-”Naturalness”: The consumer
connects with the ad’s message by…• • 6-Want/Need: The ad convinces the
consumer to …by…
• The target audience is…
![Page 7: Objectives of Advertising Assignment On slides 3 through 12, explain how the advertisement fulfills each of the ad objectives, and provide the target audience](https://reader030.vdocument.in/reader030/viewer/2022032705/56649d9d5503460f94a864a3/html5/thumbnails/7.jpg)
Ad #5• 1-Visual Interest: The ad is visually
interesting because…• • 2-Mood: The mood of the ad is…• • 3-Expression: What message is the
ad expressing? • • 4-Awareness: The…is distracting in
the ad. OR There is nothing distracting.
• • 5-”Naturalness”: The consumer
connects with the ad’s message by…• • 6-Want/Need: The ad convinces the
consumer to …by…
• The target audience is…
![Page 8: Objectives of Advertising Assignment On slides 3 through 12, explain how the advertisement fulfills each of the ad objectives, and provide the target audience](https://reader030.vdocument.in/reader030/viewer/2022032705/56649d9d5503460f94a864a3/html5/thumbnails/8.jpg)
Ad #6• 1-Visual Interest: The ad is visually
interesting because…• • 2-Mood: The mood of the ad is…• • 3-Expression: What message is the
ad expressing? • • 4-Awareness: The…is distracting in
the ad. OR There is nothing distracting.
• • 5-”Naturalness”: The consumer
connects with the ad’s message by…• • 6-Want/Need: The ad convinces the
consumer to …by…
• The target audience is…
![Page 9: Objectives of Advertising Assignment On slides 3 through 12, explain how the advertisement fulfills each of the ad objectives, and provide the target audience](https://reader030.vdocument.in/reader030/viewer/2022032705/56649d9d5503460f94a864a3/html5/thumbnails/9.jpg)
Ad #7• 1-Visual Interest: The ad is visually
interesting because…• • 2-Mood: The mood of the ad is…• • 3-Expression: What message is the
ad expressing? • • 4-Awareness: The…is distracting in
the ad. OR There is nothing distracting.
• • 5-”Naturalness”: The consumer
connects with the ad’s message by…• • 6-Want/Need: The ad convinces the
consumer to …by…
• The target audience is…
![Page 10: Objectives of Advertising Assignment On slides 3 through 12, explain how the advertisement fulfills each of the ad objectives, and provide the target audience](https://reader030.vdocument.in/reader030/viewer/2022032705/56649d9d5503460f94a864a3/html5/thumbnails/10.jpg)
Ad #8• 1-Visual Interest: The ad is visually
interesting because…• • 2-Mood: The mood of the ad is…• • 3-Expression: What message is the
ad expressing? • • 4-Awareness: The…is distracting in
the ad. OR There is nothing distracting.
• • 5-”Naturalness”: The consumer
connects with the ad’s message by…• • 6-Want/Need: The ad convinces the
consumer to …by…
• The target audience is…
![Page 11: Objectives of Advertising Assignment On slides 3 through 12, explain how the advertisement fulfills each of the ad objectives, and provide the target audience](https://reader030.vdocument.in/reader030/viewer/2022032705/56649d9d5503460f94a864a3/html5/thumbnails/11.jpg)
Ad #9• 1-Visual Interest: The ad is visually
interesting because…• • 2-Mood: The mood of the ad is…• • 3-Expression: What message is the
ad expressing? • • 4-Awareness: The…is distracting in
the ad. OR There is nothing distracting.
• • 5-”Naturalness”: The consumer
connects with the ad’s message by…• • 6-Want/Need: The ad convinces the
consumer to …by…
• The target audience is…
![Page 12: Objectives of Advertising Assignment On slides 3 through 12, explain how the advertisement fulfills each of the ad objectives, and provide the target audience](https://reader030.vdocument.in/reader030/viewer/2022032705/56649d9d5503460f94a864a3/html5/thumbnails/12.jpg)
Ad #10• 1-Visual Interest: The ad is visually
interesting because…• • 2-Mood: The mood of the ad is…• • 3-Expression: What message is the
ad expressing? • • 4-Awareness: The…is distracting in
the ad. OR There is nothing distracting.
• • 5-”Naturalness”: The consumer
connects with the ad’s message by…• • 6-Want/Need: The ad convinces the
consumer to …by…
• The target audience is… **When finished, save this ppt. (using the “Save As” function) in your PhotoJ folder.**