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TRAINER’S GUIDE |JUICY TUBES
ObjectivesSupport the Juicy Tubes franchise and Blush Subtil RoseBring a touch of art, humour and freshness to Lancôme brand image + Rise PR buzz
StrategyCreate a short range of 7 Juicy shades with a new customisation in One Shot +2 new Blush Subtil RoseSwitch the Juicy Tubes new shades to the classic packaging to include to the catalogueCreate the opportunity to link sell the Juicy Tubes with Rouge In Love
Design available on 10 & 7ml packs.