TRAINER’S GUIDE |JUICY TUBES

ObjectivesSupport the Juicy Tubes franchise and Blush Subtil RoseBring a touch of art, humour and freshness to Lancôme brand image + Rise PR buzz

StrategyCreate a short range of 7 Juicy shades with a new customisation in One Shot +2 new Blush Subtil RoseSwitch the Juicy Tubes new shades to the classic packaging to include to the catalogueCreate the opportunity to link sell the Juicy Tubes with Rouge In Love

Design available on 10 & 7ml packs.

TRAINER’S GUIDE |JUICY TUBES

2 Shades: 01 & 02

Please note that shade 30 is the same shade as existing Juicy Tubes 98 with a new fragrance.5 new shades: 10, 20, 30, 40 & 50

One range, one franchise, 2 formulasFormat: 10mL in OS then 15mL in catalogueStatement Color: Girls Colors