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Community Approaches to Pedestrian Safety Education: Street Smarts
Linda Crabill Byrne, City of San Jose, CA
David Parisi, Parisi Associates
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Map courtesy of Google Maps
San Jose, CA
10th largest U.S. city
Population of over 1,000,000
Over 200 schools
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Used in San Jose as “basic” tool to calm traffic
Education as first approach to calm traffic, before engineering solutions
More cost effective than engineering
Used with engineering and enforcement to improve safety
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Targeted Behaviors
1. Red light running
2. Stop sign violations
3. Speeding
4. School zone violations
5. Crosswalk violations
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Schools Helmet events
Pedestrian & bicycle safety assemblies
Bike “Roadeos”
Parent seminars
Educational materials: banners, posters, CD, DVD, activity books
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Neighborhoods
Presentation
Neighborhood Kit
Volunteer
Commitment
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Results
Delivered to 90,000 kids at 175 schools since launch in Jan. 2005
Reaches more than 23,000 children annually
Nearly 2,000 bicycle helmets are fit and distributed each year
91% of teachers evaluating program rate value as “Good” or “Excellent”
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Results
An estimated 1,200 adults and seniors receive traffic safety education annually
30 San Jose neighborhoods have adopted Street Smarts
26 cities and counties using Street Smarts
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Number of Pedestrian Injuries (Including Fatalities)
2002‐03 ‐ 337 2006‐07 ‐ 312
2003‐04 ‐ 318 2007‐08 ‐ 313
2004‐05 ‐ 319 2008‐09 ‐ 292
2005‐06 ‐ 329
* Measures combined results of engineering, education & enforcement
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Number of Crashes with Red‐Light Running Violations
2003 ‐ 960 2007 ‐ 780
2004 ‐ 870 2008 ‐ 729
2005 ‐ 865 2009 ‐ 627
2006 ‐ 845
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Number of Pedestrian and Bike‐Related Injuries and Fatalities(per 1,000 population)
2004‐05 ‐ .62
2005‐06 ‐ .63
2006‐07 ‐ .60
2007‐08 ‐ .58
2008‐09 ‐ .59
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Injury and Fatality Crash Rate(per 1,000 population)
2004 – 3.54
2005 – 3.43
2006 – 3.31
2007 – 3.02
2008 – 2.73
2009 – 2.61
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Number of Pedestrian and Bike Injury Crashes for Children (ages 5‐14)
2004‐05 ‐ 105
2005‐06 ‐ 110
2006‐07 ‐ 106
2007‐08 ‐ 94
2008‐09 ‐ 74
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Regional Program
Modular and easy to customize
Rebranded with your agency name
Flexible to meet the needs of any community
Partner cities share materials at no cost
Can incorporate your existing bike/ped safety materials
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Map courtesy of Google Maps
Marin County, CA
Population of 250,000
11 small cities and towns
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Street SmartsPublic education campaign to:
Change driver, bicyclist and pedestrian behavior
Make streets safer
Reduce number of traffic collisions
Originated in San Jose in partnership with:Caltrans
CHP
AAA
MTC
Safe Moves
San Francisco
Santa Clara
SJUSD
San Jose Police
VTA
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Participating Cities and Towns
Belvedere
Corte Madera *
Fairfax
Larkspur *
Street Smarts Committee consists of city/town management, law enforcement and public works representatives
* Pilot cities
Mill Valley *
Ross
San Anselmo
Tiburon
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Top 5 “Bad Behaviors” Targeted in Marin
Speeding
Stopping violations
Right‐of‐way violations
Distracted driving
Bicyclist violations and safety
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Street Smarts Focuses on “Hot Spots”
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Street Smarts Marin Program Elements
Banners and signs
Brochures
Community outreach
Neighborhood kits
Website
Press coverage
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Banners and Signs
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Banners and Signs
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Banners and Signs
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Banners and Signs
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Banners and Signs
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Banners and Signs
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Banners and Signs
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Banners and Signs
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Banners and Signs
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Banners and Signs
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Message Placement PlansRequested Street Location QTY Sign type Message
SA 1 Bolinas at Richmond 1 24"x18" posted Children CrossingSA 2 Richmond St Anselms School 1 3'x6' banner fence Thank you for slowing downSA3 Mariposa at Belle 1 Lawn sign Children Crossing
SA 3 Ross Ave at Jones 1 24"x18" lawn sign Children CrossingSA 4 Ross Ave 1 3x8' fence banner TYFSDSA 4 Ross Ave along street TBD lawn signs Get Smart Pls Slow DownSA 5 SFDB after Welcome Sign 1 vertical banner TYFSD SA SUPPORTS SSSA 5 SFDB at 56 SFDB 1 vertical banner Stopping is Part of DrivingSA 5 SFDB before Tunstead 1 vertical banner Let them Cross, then take…SA 6 Tunstead at SFDB 1 cross street 24"x30' SA Supports SS TTYFSD
SA 7 SFDB Kiosk at Creek Park 1 48" x 96" banner SA Supports: Drive, Bike, W, SmartSA 8 SFDB at Essex w/b side 1 vertical banner SA Supports, TYFSDSA 9 SFDB at Walgreens w/b 1 vertical banner Get Smart Pls Slow Down
SA 10 1000 SFDB Parks and Rec Bldg 1 X- street 24"x30' SA Supports TYFSDSA 11 SFDB at Saunders 2 24x18 lawn sign TYFSD-teensSA 12 Brookside School 1 3'x8' fence/bldg TYFSDSA 12 Brookside School acees streets to school 1 Lawn sign 3 Children Crossing signsSA 13 STN 20 Fire Station 1 48' x 96" TYFSDSA 14 Upr Campus Brookside Green Valley Ct 2 x8' fence/bldg & 2 law TTYFSD and Children CrossingSA 15 300 block Butterfield along street 2 2) lawn signs 1) TTYFSD and 1) Children CrossingSA 16 Lansdale Stn PlaygrounSA comes out at Center 1 Lawn sign Same Rules, Same RoadSA 17 Center/Saunder Hi school crossing 2 2) Lawn signs LPX, It's a crosswalkSA 18 1327 SFDB DRAKE HS 1 3'x 8' fence TYFSD w/ Teen photo
EXTRA LAWN SIGNS Public Works Yard 2 Lawn sign w/ H stands It's a crosswalk, not a ….EXTRA LAWN SIGNS Public Works Yard 6 lawn signs w/ H TYFSD w/ the kids
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Brochures
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Brochures
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Brochures
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Community Outreach
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Neighborhood Kits
Available to residents upon request
Includes:
Background information about Street Smarts Marin
Assortment of lawn signs
“Get Street Smart – Did You Know?” CD
Street Smarts educational brochures
AAA and bicycle coalition fliers
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Website
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Six Stages for Changing Behavior
1. Becoming aware of message
2. Understanding the message
3. Believing the message
4. Recognizing the benefit of change
5. Changing attitude
6. Changing behavior
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Street Smarts Marin Survey
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Survey Results
Over 61% (up to 89%) think attitudes and behaviors of Marin drivers, bicyclists and pedestrians are a problem
Over 51% (up to 91%) believe a focused public education campaign can encourage positive change
Street Smarts messages are effective
95% state the campaign is effective or will be effective in changing attitudes and behaviors
Over 75% want the program to continue in their community (only 2% do not)
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Street Smarts Marin Committee Feedback
Some behavior changes already observed
Campaign has had positive impact on attitudes and behaviors and has increased awareness
Communities want to continue program beyond 2010
Strong support at cities and towns to expand program
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Community Approaches to Pedestrian Safety Education: Street Smarts
Linda Crabill Byrne, City of San Jose, CA
David Parisi, Parisi Associates