© ondemandhomecare 2016
On-Demand Home Care: Just like new. Always.
© ondemandhomecare 2016
Dirkdadhobi.com - As featured
OVER 800,000CLOTHES DELIVERED
~CLOSE TO 10COMMUNITIES
~4000+
HOUSEHOLDS
RPB GWE TAW SS
AR
MP PB2 DDD TS
PFS
LR
DE SF GR EC
Presence across Bangalore: Cap-tive
Pick up
Online
© ondemandhomecare 2016
The marketplace of laundry is ripe to tap into
174 BnLaundry Services
490 BnLaundry Services
20162018
~3X growth
SECTOR WAITING FOR ORGANIZATION & PROFESSIONALISM
2.2+ LAKH CRORE UNORGANIZED SECTOR*
KPMG Estimates
HOU
SEHO
LDS
(M)
17.1
1.65
0.75
2015 INCOMEPYRAMID
30
4.2
1.8
2020 INCOMEPYRAMID
3.4L - 17L
18L - 60L
60L +
INCO
MES
12M + online consumers
CAGR 20% P.A
MORE INDIANS ARE ONLINE AND INCOMES ARE INCREASING
Euromonitor Estimates
© ondemandhomecare 2016
And the opportunity presents scale ‘just in sight’
*Typical laundry spends if people wash at home:• Maid: INR 500
• Detergent: INR 300• Ironing: INR 500
• Depreciation of assets + Electricity + Water: INR. 500
USD 350 M Potential Revenues,
In metros
2000 INR Monthly spend on
laundry* 12M Online households
in metros
~30,000 INRDISPOSABLE INCOME (per month)
11,990 11,990
Food & Grocery
2,990Transport
1,160Communication
Discretionary expenses
1,870Savings & Investments
Uberization of Services + Immediate Economy (I want it now!)
The money available for discretionary expenses is only going to rise
20%
© ondemandhomecare 2016
Why would people choose a model of ‘laundry-on-demand’?
LACK OF TIME:LIFESTYLE
CUMBERSOME CHORE: LACK OF
CONVENIENCE
UNRELIABLE AGGREGATOR
SERVICES
FASTER WEAROF CLOTHES
@HOME WASHES
ZERO RESEARCH &
ZERO WASHTECHNIQUES
URBANIZATION AND UBERIZATION
© ondemandhomecare 2016
Just like new. Always.
© ondemandhomecare 2016
Dirk Da Dhobi is the solution
AFFORDABLEQUALITY
GUARANTEEDBY TECHNOLOGY
TRUSTWORTHY
INCENTIVIZED
DHOBI DUST
BEAT AFTER BEATSPIN AFTER SPINWASH AFTER WASHPRESS AFTER PRESS
THIS IS NOT ABOUT THE LAUNDRY,PICK UP’S AND DELIVERY,OR ONLINE AND OFFLINE.
WE SIMPLY BELIEVE,THIS IS ABOUT TRUSTTRUST THAT WE WILL ALWAYS DELIVER ON OUR PROMISE - WASH AFTER WASH
KEEP IT JUST LIKE NEWTHAT’S OUR - DHOBI DUST.
© ondemandhomecare 2016
60,000 SQ.FT.INDUSTRIAL
PROCESSING CENTER
ISO 14001, HACCP COMPLIANT
A completely integrated omni-channel model
EFFORTLESS ONLINEPLATFORM
ON DEMAND CUSTOMER CARE
50+ ORDERS / DAY
INR 400+ SPEND / CUSTOMER
50%+ CUSTOMERRETENTION
20% GMV | 14L REVENUE
5 IN-SOCIETYMINI-LAUNDERETTE’S
5000+ CUSTOMERSSERVICED
CAPTIVE IN-SOCIETYMINI-OUTLETS
1st of its kind!
CUSTOM PACKAGESHOME DELIVERY ONLINE PAYMENTS
© ondemandhomecare 2016
Using technology & infrastructure as an enabler to success
This is not a business based solely on logistics and delivering to your doorstep. The customer has to put a lot of trust in you and it requires you to have a good and sound understanding of the backend to deliver on your promise”
“
Dirk Lewis, Co-Founder, Dirk Da Dhobi
NO OUTSOURCING OF JOBWORK
SCALABLE MODEL
PREMIUM SERVICE PROVIDER
© ondemandhomecare 2016
Only Iron
Only Steam Iron
Wash & Iron
Dry Clean
Owned Backend
Pick-up / Delivery
Free Pick-up
Website/App
Online Order
Online Payment
Winner by far
© ondemandhomecare 2016
What’s trending at Dirkdadhobi? What’s next for us?
PROVEN MODEL:Will generate profits in 2 months* 500+ regular
customers5000+ customers
PRIORITY PARTNER:UrbanClap, TimeServz
6+ in-society laundries
Launch of iOS and Android app
Build processing capacity
Focus onkey hire’s
Consolidate in B’lore and move to next 6
Launch of uber-premium services
Brand Building & Marketing
Demographic report on clothing patterns
1st of its kind!
© ondemandhomecare 2016
The Science of Laundry – will be defined by Dirk Da Dhobi
INVITED BY ELECTROLUX TO
PARTNER ON NEW ‘LAGOON
ADVANCED CARE’
ENVIRONMENT FRIENDLY CLEANING
METHODS FOR ANY FABRIC. NO CARCINOGENS
AUTOMATED DETERGENTS
AND CONDITION DISPENSERS
MINIMAL WASTAGE- 40%
LESS WATER AND ELECTRICITY
USAGE
STAFF FRIENDLY AND
WOOLMARK APPROVED
FABRIC-SAFE OVER MULTIPLE
WASHES
© ondemandhomecare 2016
What are we looking for?
45% Machine Investment &Building Processing Capacity
35% Talent Acquisition (Managerial, Delivery, Ironing)
& Payroll
5% New Society Acquisition
15% Technology & Logistics Improvements
DirkDaDhobi seeks an investment that cements:USD 250K: Pre-series A
• 2017: Consolidation in Bangalore and expansion to Hyderabad & Pune, Q3, FY 2017-18
• In-city secondary backend machinery & doubling plant capacity and manpower
• Enable B2B services for large corporates and hotels
• Build scale in each city, before moving in phases to Pune, Hyderabad, Mumbai, Chennai, Delhi, Gurgaon and Kolkata
© ondemandhomecare 2016
The team at Dirk Da Dhobi
Dirk LewisCo-Founder
Ex-Wipro PR Head, Ex-Gartner India, PR Head.
Romil BhakuniCo-Founder
Ex-IBM
Laundry is about getting our hands dirty...and India is ripe to outsource
washing clothes as a business - and we’re poised right at this inflection point… 2018 will see the evolution
reach its Hype [email protected]