ondemand home care pvt. ltd. (dirk da dhobi) pitch deck jan 2017

© ondemandhomecare 2016

On-Demand Home Care: Just like new. Always.


Dirkdadhobi.com - As featured

OVER 800,000CLOTHES DELIVERED

~CLOSE TO 10COMMUNITIES

~4000+

HOUSEHOLDS

RPB GWE TAW SS

AR

MP PB2 DDD TS

PFS

LR

DE SF GR EC

Presence across Bangalore: Cap-tive

Pick up

Online


The marketplace of laundry is ripe to tap into

174 BnLaundry Services

490 BnLaundry Services

20162018

~3X growth

SECTOR WAITING FOR ORGANIZATION & PROFESSIONALISM

2.2+ LAKH CRORE UNORGANIZED SECTOR*

KPMG Estimates

HOU

SEHO

LDS

(M)

17.1

1.65

0.75

2015 INCOMEPYRAMID

30

4.2

1.8

2020 INCOMEPYRAMID

3.4L - 17L

18L - 60L

60L +

INCO

MES

12M + online consumers

CAGR 20% P.A

MORE INDIANS ARE ONLINE AND INCOMES ARE INCREASING

Euromonitor Estimates


And the opportunity presents scale ‘just in sight’

*Typical laundry spends if people wash at home:• Maid: INR 500

• Detergent: INR 300• Ironing: INR 500

• Depreciation of assets + Electricity + Water: INR. 500

USD 350 M Potential Revenues,

In metros

2000 INR Monthly spend on

laundry* 12M Online households

in metros

~30,000 INRDISPOSABLE INCOME (per month)

11,990 11,990

Food & Grocery

2,990Transport

1,160Communication

Discretionary expenses

1,870Savings & Investments

Uberization of Services + Immediate Economy (I want it now!)

The money available for discretionary expenses is only going to rise

20%


Why would people choose a model of ‘laundry-on-demand’?

LACK OF TIME:LIFESTYLE

CUMBERSOME CHORE: LACK OF

CONVENIENCE

UNRELIABLE AGGREGATOR

SERVICES

FASTER WEAROF CLOTHES

@HOME WASHES

ZERO RESEARCH &

ZERO WASHTECHNIQUES

URBANIZATION AND UBERIZATION


Just like new. Always.


Dirk Da Dhobi is the solution

AFFORDABLEQUALITY

GUARANTEEDBY TECHNOLOGY

TRUSTWORTHY

INCENTIVIZED

DHOBI DUST

BEAT AFTER BEATSPIN AFTER SPINWASH AFTER WASHPRESS AFTER PRESS

THIS IS NOT ABOUT THE LAUNDRY,PICK UP’S AND DELIVERY,OR ONLINE AND OFFLINE.

WE SIMPLY BELIEVE,THIS IS ABOUT TRUSTTRUST THAT WE WILL ALWAYS DELIVER ON OUR PROMISE - WASH AFTER WASH

KEEP IT JUST LIKE NEWTHAT’S OUR - DHOBI DUST.


60,000 SQ.FT.INDUSTRIAL

PROCESSING CENTER

ISO 14001, HACCP COMPLIANT

A completely integrated omni-channel model

EFFORTLESS ONLINEPLATFORM

ON DEMAND CUSTOMER CARE

50+ ORDERS / DAY

INR 400+ SPEND / CUSTOMER

50%+ CUSTOMERRETENTION

20% GMV | 14L REVENUE

5 IN-SOCIETYMINI-LAUNDERETTE’S

5000+ CUSTOMERSSERVICED

CAPTIVE IN-SOCIETYMINI-OUTLETS

1st of its kind!

CUSTOM PACKAGESHOME DELIVERY ONLINE PAYMENTS


Using technology & infrastructure as an enabler to success

This is not a business based solely on logistics and delivering to your doorstep. The customer has to put a lot of trust in you and it requires you to have a good and sound understanding of the backend to deliver on your promise”

“

Dirk Lewis, Co-Founder, Dirk Da Dhobi

NO OUTSOURCING OF JOBWORK

SCALABLE MODEL

PREMIUM SERVICE PROVIDER


Only Iron

Only Steam Iron

Wash & Iron

Dry Clean

Owned Backend

Pick-up / Delivery

Free Pick-up

Website/App

Online Order

Online Payment

Winner by far


What’s trending at Dirkdadhobi? What’s next for us?

PROVEN MODEL:Will generate profits in 2 months* 500+ regular

customers5000+ customers

PRIORITY PARTNER:UrbanClap, TimeServz

6+ in-society laundries

Launch of iOS and Android app

Build processing capacity

Focus onkey hire’s

Consolidate in B’lore and move to next 6

Launch of uber-premium services

Brand Building & Marketing

Demographic report on clothing patterns

1st of its kind!


The Science of Laundry – will be defined by Dirk Da Dhobi

INVITED BY ELECTROLUX TO

PARTNER ON NEW ‘LAGOON

ADVANCED CARE’

ENVIRONMENT FRIENDLY CLEANING

METHODS FOR ANY FABRIC. NO CARCINOGENS

AUTOMATED DETERGENTS

AND CONDITION DISPENSERS

MINIMAL WASTAGE- 40%

LESS WATER AND ELECTRICITY

USAGE

STAFF FRIENDLY AND

WOOLMARK APPROVED

FABRIC-SAFE OVER MULTIPLE

WASHES


What are we looking for?

45% Machine Investment &Building Processing Capacity

35% Talent Acquisition (Managerial, Delivery, Ironing)

& Payroll

5% New Society Acquisition

15% Technology & Logistics Improvements

DirkDaDhobi seeks an investment that cements:USD 250K: Pre-series A

• 2017: Consolidation in Bangalore and expansion to Hyderabad & Pune, Q3, FY 2017-18

• In-city secondary backend machinery & doubling plant capacity and manpower

• Enable B2B services for large corporates and hotels

• Build scale in each city, before moving in phases to Pune, Hyderabad, Mumbai, Chennai, Delhi, Gurgaon and Kolkata


The team at Dirk Da Dhobi

Dirk LewisCo-Founder

Ex-Wipro PR Head, Ex-Gartner India, PR Head.

Romil BhakuniCo-Founder

Ex-IBM

Laundry is about getting our hands dirty...and India is ripe to outsource

washing clothes as a business - and we’re poised right at this inflection point… 2018 will see the evolution

reach its Hype [email protected]

[email protected]

ondemand home care pvt. ltd. (dirk da dhobi) pitch deck jan 2017

Internet