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Innovation For Growth
Innovating the business and management processes and practices of regional SMEs
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On-line Collaboration:
where social, content and technology meet
Mike Parsons and Mary Rose,IEED, Lancaster University,IFG Workshop, 5 May 2011
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About us
• Our collaboration• We represent a ‘new
combination’• Mike Parsons –
businessman, Karrimor, OMM Ltd, Innovator in Residence, IEED
• Mary Rose, academic, business historian
• Invisible on Everest : Innovation and the Gear Makers (2003)
• Innovation a result not an objective
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Beyond Invisible on Everest
• Shared knowledge and trust• Innovation Courses• Innovation for Extremes • www.innovation-for-extremes
.net• A OMM Ltd a business start-
up 2005• IEED
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Where has this led?
153 mini innovation case studies per year
Emerging technologies a new element of Innovation for Extremes
Hands on experience of building collaborative working for teaching and business
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Aims of Session
1. Why collaborate?
2. How to collaborate, with or without digital technologies
3. Matching technologies to needs and maybe combining them
To begin the process of developing a live collaborative community using Central Desktop
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Icebreaker
The task :At your tables tell each other :
1 About your business2 How you currently collaborate
3 Reasons for attending4 Summarise on Flip chart
5 Appoint spokesperson who will feed back to whole course
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Why collaborate and with whom? The gains
Within company
Key driving factor - decentralisation
pre - requisite to collaboration is information SHARING
(Cross-functional) communities of practice
TEAM - the power of a team is enormousPOTENTIAL -
Higher project success rate More Innovation/content/
Streamlined processes leading to -Earlier to market
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Why Collaborate and with whom?
Outside Company
‘ There are always more smart people outside your enterprise boundaries than there are
inside’ Tapscott, Wikinomics (2006)
Suppliers and even competitors
Customers
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How do an academic and a businessman collaborate?
Different worlds but shared practice
‘Learning by doing’
Supported and shaped by technology
1+1 = 3
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Ways to collaborate
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Origins of Online Collaboration
1950s and 1960s origins of internet
1970s Computer Conferencing, Bulletin Boards
1989 Tim Berners Lee invents World Wide Web
1990s spread of World Wide Web - Web 1.0 Access through browsing
2005 Web 2.0 Read/write web - Blogging, social media, Wikipedia, mass collaboration
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'Cloud Computing' the battle in the cloudsSaaS/PaaS/IaaS
Examples SaaS www.salesforce.com Microsoft, Azure Oct 2008
PaaSBPOS Federal
Google, 'Gov Cloud'Rackspace
IaaS
Amazon early mover EC2Google UGov
Yahoo&HP&Intel Jul 2008
Oracle start up 2010?
Client
APPLICATION SaaS Software as a service
PLATFORM PaaS Platform as a service
INFRASTRUCTURE IaaS Infrastructure as a Service
Server
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Where Social Content and Technology meet
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Some collaborative tools
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Collaborative platforms
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That's an introduction to the technology but how about collaboration? Stage 1 How do people in your business communicate? How do the ‘communities’ in your business function?
What is needed?What is possible?
Communication and
collaboration
Technology
People
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Collaborative success
trust
language, behaviour, expectations -comes with shared experience and 'history'
developing shared vision and practice
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And what can go wrong?
Time and money wasted
Involvement but not engagement
Breach of trust
Technology without social !
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Collaboration in practiceCollaboration is like an orchestra : all play individual notes but
work together
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•Varying Business Cultures
Type of BusinessProcessesAttitudes and what is valuedHow things are doneWhat is expected
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Collaboration Processes
MeetingsOpen Ended conversations
ProjectsContent
Access to expertise Relationships
Individual participation Community Cultivation
Serving a Context
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Processes carried out in a 'community of practice'
Where a sharing of experience and practice so shared:
Language, expectations, understanding
Tacit knowledge
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Building community Stage 1 Function Why do you want your community for ?
•How are they organised now?•Where are participants based?•What logistical preparation needed?• How to schedule?• Will 'meetings' be synchronous or asynchronous?
Meetings
•How are these organised now?•How will they handle co-authoring?•Role of practice to build understanding?
Project based community
•How is co-authorship of content achieved now?•What critiquing processes are used?•Types of content Content
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Building Community: Stage 2 Understanding the people involved in the community
Past experience
of technology
Communication
style
Shared understan
ding, language
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Building Community : Stage 3 making Choices of Technology
go for free stuff
use open
source tools
get commer
cial platform
patch element
s together
build your own
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Building the Community : Stage 4 making the community environment collaborative
Collaboration
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Meetings
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Case StudiesLead User
OMM CDT
IEED CDT
Tricouni
Sakai Innovation
IFG site