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Innovation For Growth
Innovating the business and management processes and practices of regional SMEs
On-line Collaboration:
where social, content and technology meet
Mike Parsons and Mary Rose,IEED, Lancaster University,IFG Workshop, 5 May 2011
About us
• Our collaboration• We represent a ‘new
combination’• Mike Parsons –
businessman, Karrimor, OMM Ltd, Innovator in Residence, IEED
• Mary Rose, academic, business historian
• Invisible on Everest : Innovation and the Gear Makers (2003)
• Innovation a result not an objective
Beyond Invisible on Everest
• Shared knowledge and trust• Innovation Courses• Innovation for Extremes • www.innovation-for-extremes
.net• A OMM Ltd a business start-
up 2005• IEED
Where has this led?
153 mini innovation case studies per year
Emerging technologies a new element of Innovation for Extremes
Hands on experience of building collaborative working for teaching and business
Aims of Session
1. Why collaborate?
2. How to collaborate, with or without digital technologies
3. Matching technologies to needs and maybe combining them
To begin the process of developing a live collaborative community using Central Desktop
Icebreaker
The task :At your tables tell each other :
1 About your business2 How you currently collaborate
3 Reasons for attending4 Summarise on Flip chart
5 Appoint spokesperson who will feed back to whole course
Why collaborate and with whom? The gains
Within company
Key driving factor - decentralisation
pre - requisite to collaboration is information SHARING
(Cross-functional) communities of practice
TEAM - the power of a team is enormousPOTENTIAL -
Higher project success rate More Innovation/content/
Streamlined processes leading to -Earlier to market
Why Collaborate and with whom?
Outside Company
‘ There are always more smart people outside your enterprise boundaries than there are
inside’ Tapscott, Wikinomics (2006)
Suppliers and even competitors
Customers
How do an academic and a businessman collaborate?
Different worlds but shared practice
‘Learning by doing’
Supported and shaped by technology
1+1 = 3
Ways to collaborate
Origins of Online Collaboration
1950s and 1960s origins of internet
1970s Computer Conferencing, Bulletin Boards
1989 Tim Berners Lee invents World Wide Web
1990s spread of World Wide Web - Web 1.0 Access through browsing
2005 Web 2.0 Read/write web - Blogging, social media, Wikipedia, mass collaboration
'Cloud Computing' the battle in the cloudsSaaS/PaaS/IaaS
Examples SaaS www.salesforce.com Microsoft, Azure Oct 2008
PaaSBPOS Federal
Google, 'Gov Cloud'Rackspace
IaaS
Amazon early mover EC2Google UGov
Yahoo&HP&Intel Jul 2008
Oracle start up 2010?
Client
APPLICATION SaaS Software as a service
PLATFORM PaaS Platform as a service
INFRASTRUCTURE IaaS Infrastructure as a Service
Server
Where Social Content and Technology meet
Some collaborative tools
Collaborative platforms
That's an introduction to the technology but how about collaboration? Stage 1 How do people in your business communicate? How do the ‘communities’ in your business function?
What is needed?What is possible?
Communication and
collaboration
Technology
People
Collaborative success
trust
language, behaviour, expectations -comes with shared experience and 'history'
developing shared vision and practice
And what can go wrong?
Time and money wasted
Involvement but not engagement
Breach of trust
Technology without social !
Collaboration in practiceCollaboration is like an orchestra : all play individual notes but
work together
•Varying Business Cultures
Type of BusinessProcessesAttitudes and what is valuedHow things are doneWhat is expected
Collaboration Processes
MeetingsOpen Ended conversations
ProjectsContent
Access to expertise Relationships
Individual participation Community Cultivation
Serving a Context
Processes carried out in a 'community of practice'
Where a sharing of experience and practice so shared:
Language, expectations, understanding
Tacit knowledge
Building community Stage 1 Function Why do you want your community for ?
•How are they organised now?•Where are participants based?•What logistical preparation needed?• How to schedule?• Will 'meetings' be synchronous or asynchronous?
Meetings
•How are these organised now?•How will they handle co-authoring?•Role of practice to build understanding?
Project based community
•How is co-authorship of content achieved now?•What critiquing processes are used?•Types of content Content
Building Community: Stage 2 Understanding the people involved in the community
Past experience
of technology
Communication
style
Shared understan
ding, language
Building Community : Stage 3 making Choices of Technology
go for free stuff
use open
source tools
get commer
cial platform
patch element
s together
build your own
Building the Community : Stage 4 making the community environment collaborative
Collaboration
Meetings
Case StudiesLead User
OMM CDT
IEED CDT
Tricouni
Sakai Innovation
IFG site