The Value of the Internet
7
Price too low and you lose the value.Price too high and you lose the buyers.
Strategically pricing your home to get it sold for the most money in the least amount of time
Asking Price vs. Selling Price
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Pricing correctly helps you strike a deal when there is more competition for your home.
Critical Weeks When Listed
9
Properly priced, you will have the possibility of many more buyers competing for your property.
Pricing vs. Potential Buyers
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We will negotiate on your behalf to help get the best price at the best terms in the shortest amount of time.
Over time a home that has not been sold may attract offers below market value.
Importance of Pricing
121 National Association of REALTORS®, Profile of Home Buyers and Sellers, 2010
Online Marketing Plan
• Almost 90% of home buyers and sellers use the internet to search for their home1
• Reach the widest audience of potential buyers
• More buyers = better chance of finding one that is willing to meet your terms, price and desired closing date
ALMOST 90% OF HOME BUYERS AND SELLERS USED THE INTERNET TO
SEARCH FOR THEIR HOME
HOME BUYERS AND SELLERS - 2010
14 Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2010
Where Buyers Found Homes
• 37% of buyers found a home via the internet – up from 8% in 2001
15 5Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2010
• 2002: Internet surpassed print ads
• 2004: More buyers found their home on internet than from signs
• 2009: The internet is THREE TIMES as powerful as signs
How Buyers Found Their Homes
16For illustrative purposes. Varies by broker and region.
BUYERS WHO ARE JUST ON REALTOR.COM®
BUYERS WHO SEARCH OUR LOCAL SITE AND REALTOR.COM®
PRINT ADS
BUYERS SEARCH OUR LOCAL WEB SITEBest of All Worlds
We market to buyers who are on our site PLUS buyers who have not yet picked a broker.
17comScore, Media Metrix, Key Measures Report, September 2011 for REALTOR.com® and other comparable real estate aggregation sites and excluding sites of franchisors/brokerages. REALTOR.com® numbers include MSN® referring numbers. Figures represent percentages of the top 5 websites in each category. – Due to rounding, charts may not add up to 100%
REALTOR.com®
Facts That Matter
• Visitors on REALTOR.com®
stay longer than on other comparable sites. They take another look at a property and really comb through the details
• Visitors on REALTOR.com®
also come back more often than on any other comparable site
Where more home buyers and sellers view more listings than anywhere else. That means your home has more chances to be seen and ultimately purchased.
Most Viewed
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Social Networking
We will use social networking as a non-intrusive way to keep my network apprised of your listing
19
We will make yours stand out
Because REALTOR.com®
has millions of listings…
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Buyers who are searching in this neighborhood can find me through REALTOR.com® mobile marketing.
REALTOR.com® Apps
Mobile Marketing Plan
• Buyers driving through the neighborhood can:
- Find your home, get directions and a map
- Connect with us in one “click” to get details and make an appointment
How will we showcase your home to the most buyers?
• We will help your home rise to the top of the search, above other homes, by adding more photos
Showcase Listing Enhancements
Screen shots represent site as of publication date. Site subject to change without notice.
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How will we showcase your home to the most buyers?
• We place our cell phone numbers at multiple points to increase buyer calls for your property
Showcase Listing Enhancements
Screen shots represent site as of publication date. Site subject to change without notice.
23
Close to 173 million Americans watch videos on
the internet every month1
How will we showcase your home to the most buyers?
• We will make your home stand out with a video or virtual tour
Showcase Listing Enhancements
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1 comScore, Media Metrix, January 2011
Screen shots represent site as of publication date. Site subject to change without notice.
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• Local and regional buyers make up half of the market
• We will post your Open House on the website where more consumers are doing research
• Those who know the neighborhood may refer their friends to your Open House
Open Houses
Showcase Listing Enhancements
Translated into 11 languages, the REALTOR.com® global site offers international and investment buyers the opportunity to view your listing in their native language.
REALTOR.com® Goes Global
French
Chinese
Dutch
English
German
Italian
Japanese
Korean
Portuguese
Russian
Spanish
International buyers have an easy way to contact us with questions regarding your home.
REALTOR.com® Goes Global
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Online Listing Performance Report
• REALTOR.com® tracking report shows how many buyers are looking at your home