Download - Online reputationnysar2010
Reputation Management, Measurement, and Monitoring
What is Social Media?
Definition:
• Social Media are primarily internet and mobile based tools for sharing and discussing information among humans
Reach Out to Existing Communities
Become a Trusted Advisor
Be Consistent
KnowEm.com
Building Your Online Identity - Case Study
Maintaining Your Online Reputation
Maintaining Your Online Reputation
ROI in Social Media
What is Social Media’s ROI?
Instead of Return on Investment
Let’s think AboutReturn on Influence
Becoming an Influencer
Nice
NotableNetworked
Becoming a Trusted Advisor
Five Elements to Building Social Capital
• Social Capital only builds as you give it away. Figure out how you are going to give back to the community and do it …often
How Social Capital Can Impact Your Reputation
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monitoring your reputation
google.com/alert
36
37
Monitor – With Some Direction
Monitor – With Some Direction
Monitor
Monitor
Monitor
Monitor
• gist
• cadmus
measuring your reputation
Reputation Measurement
Reputation Measurement
Reputation Measurement
Reputation Measurement
Reputation Measurement
Reputation Measurement
Reputation Measurement
When things go wrong
Sigmund Freud