online reputationnysar2010
TRANSCRIPT
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Reputation Management, Measurement, and Monitoring
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What is Social Media?
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Definition:
• Social Media are primarily internet and mobile based tools for sharing and discussing information among humans
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Reach Out to Existing Communities
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Become a Trusted Advisor
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Be Consistent
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KnowEm.com
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Building Your Online Identity - Case Study
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Maintaining Your Online Reputation
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Maintaining Your Online Reputation
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ROI in Social Media
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What is Social Media’s ROI?
Instead of Return on Investment
Let’s think AboutReturn on Influence
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Becoming an Influencer
Nice
NotableNetworked
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Becoming a Trusted Advisor
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Five Elements to Building Social Capital
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• Social Capital only builds as you give it away. Figure out how you are going to give back to the community and do it …often
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How Social Capital Can Impact Your Reputation
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monitoring your reputation
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google.com/alert
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Monitor – With Some Direction
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Monitor – With Some Direction
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Monitor
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Monitor
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Monitor
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Monitor
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• gist
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• cadmus
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measuring your reputation
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Reputation Measurement
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Reputation Measurement
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Reputation Measurement
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Reputation Measurement
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Reputation Measurement
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Reputation Measurement
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Reputation Measurement
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When things go wrong
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Sigmund Freud