Download - Online Seller Wales - Newport (Ben Magee)
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USING SEO TO GET THE MOST OUT OF YOUR
WEBSITE
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WHAT WE WILL COVER
Part 1: SEO
What is it?
How do search engines work?
How to be found
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WHAT WE WILL COVER
Part 2: On-site SEO
How to choose keywords
How to optimise your web pages
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WHAT WE WILL COVER
Part 3: Off-site SEO
How to build links
What should my link profile look like?
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WHAT WE WILL COVER
Part 4: Content
How to create great content
How to attract great links
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WHAT IS SEO?
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WHY BOTHER?
High rankings mean…
Greater brand exposure
More traffic
More sales & enquiries
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HOW GOOGLE WORKS
Spiders crawl links
Adds page to the index
Shows most RELEVANT results
Orders results due to IMPORTANCE
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RELEVANCE
Keywords on your pages
Keywords behind your page
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IMPORTANCE
In-bound links
Votes of confidence
Relevancy
Authority
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ON-SITE SEO
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CHOOSING KEYWORDS
Assumption is the enemy of SEO
So use the Google Keyword Planner Tool(it’s free and easy to use)
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CHOOSING KEYWORDS
Compare volume with competition – findgaps in the market
Mix quick-wins with long-term goals
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SEO COPYWRITING
Google ranks webpages not websites
1-2 keywords/phrases per page
Avoid duplication (e.g. product description)
Keep it unique
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SEO COPYWRITING
Write for users first but make it searchengine friendly
In your copy = headings, subheadings,body, call to action, etc.
Behind the scenes = page title, meta data, alt tag, URL, etc.
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SEO COPYWRITING
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SEO COPYWRITING
Strong messages and good keyword useare vital for clicks
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TRACKING
Ensure e-commerce tracking is setup inGoogle Analytics
Do you know what your visitors are doingon your site?
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OFF-SITE SEO
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LINK BUILDING
Your site needs in-bound links
Your aim is a variety of naturalauthoritative links
Many ways to get links…
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LINK BUILDING
Relationships
Business partners
Suppliers
Testimonials
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LINK BUILDING
Specialist Directories
Niche specific (clothing, weddings etc.)
Location specific (UK, Wales, Newport etc.)
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LINK BUILDING
Content
Guest blog posts
Shareable content (e.g: infographics)
Online press releases
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CONTENT
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CONTENT
Spend time regularly on great content creation
Your brand will stand out to visitors
You will reach new fans and followers
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Why bother with a blog?
CONTENT
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Why bother with a blog?
CONTENT
92% of companies who blogged multiple times a day acquired a
customer through their blog
(HubSpot, 2012)
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Research what people are alreadylooking for:
Keyword toolBlogs
Discussions
FINDING THE NEED
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“Provide unique and relevant contentthat gives users a reason to visit your site … create a useful, information rich site.”
SEO & CONTENT
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SEO & CONTENT
Link-bait = the best links
Get social links and shares
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SO…
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YOU NEED TO
Choose your keywords carefully
Optimise your pages properly
Build/attract lots of links from external sites
Check your link profile
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YOU NEED TO
Find out what your market is interested in
Create content that answers theirquestions and inspires them to act
Distribute it socially
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ANY QUESTIONS?
Visit: www.libertymarketing.co.uk
Follow:@Ben_Magee
@LibertyOnlineUK