USING SEO TO GET THE MOST OUT OF YOUR

WEBSITE

WHAT WE WILL COVER

Part 1: SEO

What is it?

How do search engines work?

How to be found

WHAT WE WILL COVER

Part 2: On-site SEO

How to choose keywords

How to optimise your web pages

WHAT WE WILL COVER

Part 3: Off-site SEO

How to build links

What should my link profile look like?

WHAT WE WILL COVER

Part 4: Content

How to create great content

How to attract great links

WHAT IS SEO?

WHY BOTHER?

High rankings mean…

Greater brand exposure

More traffic

More sales & enquiries

HOW GOOGLE WORKS

Spiders crawl links

Adds page to the index

Shows most RELEVANT results

Orders results due to IMPORTANCE

RELEVANCE

Keywords on your pages

Keywords behind your page

IMPORTANCE

In-bound links

Votes of confidence

Relevancy

Authority

ON-SITE SEO

CHOOSING KEYWORDS

Assumption is the enemy of SEO

So use the Google Keyword Planner Tool(it’s free and easy to use)

CHOOSING KEYWORDS

Compare volume with competition – findgaps in the market

Mix quick-wins with long-term goals

SEO COPYWRITING

Google ranks webpages not websites

1-2 keywords/phrases per page

Avoid duplication (e.g. product description)

Keep it unique

SEO COPYWRITING

Write for users first but make it searchengine friendly

In your copy = headings, subheadings,body, call to action, etc.

Behind the scenes = page title, meta data, alt tag, URL, etc.

SEO COPYWRITING

SEO COPYWRITING

Strong messages and good keyword useare vital for clicks

TRACKING

Ensure e-commerce tracking is setup inGoogle Analytics

Do you know what your visitors are doingon your site?

OFF-SITE SEO

LINK BUILDING

Your site needs in-bound links

Your aim is a variety of naturalauthoritative links

Many ways to get links…

LINK BUILDING

Relationships

Business partners

Suppliers

Testimonials

LINK BUILDING

Specialist Directories

Niche specific (clothing, weddings etc.)

Location specific (UK, Wales, Newport etc.)

LINK BUILDING

Content

Guest blog posts

Shareable content (e.g: infographics)

Online press releases

CONTENT

CONTENT

Spend time regularly on great content creation

Your brand will stand out to visitors

You will reach new fans and followers

Why bother with a blog?

CONTENT

Why bother with a blog?

CONTENT

92% of companies who blogged multiple times a day acquired a

customer through their blog

(HubSpot, 2012)

Research what people are alreadylooking for:

Keyword toolBlogs

Discussions

FINDING THE NEED

“Provide unique and relevant contentthat gives users a reason to visit your site … create a useful, information rich site.”

- Google

SEO & CONTENT

SEO & CONTENT

Link-bait = the best links

Get social links and shares

SO…

YOU NEED TO

Choose your keywords carefully

Optimise your pages properly

Build/attract lots of links from external sites

Check your link profile

YOU NEED TO

Find out what your market is interested in

Create content that answers theirquestions and inspires them to act

Distribute it socially

ANY QUESTIONS?

Visit: www.libertymarketing.co.uk

Follow:@Ben_Magee

@LibertyOnlineUK